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HTML5	  Cross-­‐platform	  publishing:	            dream	  or	  reality?	           eReading	  event	  -­‐	  26/9/2012	  
Agenda	  •  About	  Twipe	  •  Web	  or	  app?	  •  Case	  studies	  
Cross-­‐platform	                  Digital	  Publishing	  Solution	  Newspaper	                      •  Efficient	  Workflow	...
Key	  facts	  +20	  publishing	  apps	  +500k	  app	  installations	  +800k	  publication	  downloads	  per	  month	  +3	 ...
De	  Standaard	  –	  Tablet	  Optimised	  
Infographics	  –	  HTML5	  Integration	  
NRC	  (NL)	  –	  Newspaper	  Replica	  
Gazet	  van	  Antwerpen	  
Gazet	  van	  Antwerpen	  
Agenda	  •  About	  Twipe	  •  Web	  or	  app?	  •  Case	  studies	  
Increasing	  diversity	  in	  tablet	  	                                  devices	  and	  OS	  180000	  160000	  140000	  ...
Windows	  8:	  a	  game	  changer?	    MicrosoJ	  is	  very	  serious	  about	  this	    Very	  large	  installed	  base...
Key	  Challenges	  of	  publishing	  on	     smartphones	  and	  tablets	                                        OS	      ...
App	                     Web	          NaPve	                   HTML5	     ↑support	  cost	         ↓support	  cost	  ↑dev...
‘Best	  of	  both	  worlds’:	  hybrid	  apps	  •  Native	  functionality:	         •  Discovery	         •  Downloading	  ...
Agenda	  •  About	  Twipe	  •  Web	  or	  app?	  •  Case	  studies	  
Twipe	  Real-­‐Time	  Mobile	  News	  Platform	                  Case:	  dSMobile	   iPhone 	     	      	  	  	  Android	...
Twipe	  Digital	  Publishing	  Platform	   Case:	  De	  Standaard	  on	  Android	  
Key	  learnings	  •  Hybrid	  app	  development	  is	  a	  cost-­‐effective	     strategy	  for	  cross-­‐platform	  publis...
Q&A	  Contact	  details:	    	  Danny	  Lein	    	  Managing	  Director	    	  danny.lein@twipemobile.com	               @...
e-Reading event: Web HTML5 or Native App
e-Reading event: Web HTML5 or Native App
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e-Reading event: Web HTML5 or Native App

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The market for tablets sees accelerated fragmentation by the growing popularity of Android, the introduction of Blackberry's Playbook and the upcoming launch of Windows 8 in late October. Consequently, publishers of newspapers or magazines can no longer focus only on iPad and iOS, but are forced by their readers to offer reading apps on these other platforms.

The development of separate native front-end apps per OS is very expensive and is associated with high ongoing support and distribution costs.

Cross-platform publishing technology allows to develop once and deploy across various platforms (various OS, screen size and resolutions, different user interface interactions).

During this presentation we focus on the following themes:
- Pros and cons of native vs. web development
- The challenges of cross-platform HTML5 publishing
- Hybrid applications: 'best of both worlds?
- Case study: the digital edition of De Standaard on iPad and Android tablets

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Transcript of "e-Reading event: Web HTML5 or Native App"

  1. 1. HTML5  Cross-­‐platform  publishing:   dream  or  reality?   eReading  event  -­‐  26/9/2012  
  2. 2. Agenda  •  About  Twipe  •  Web  or  app?  •  Case  studies  
  3. 3. Cross-­‐platform   Digital  Publishing  Solution  Newspaper   •  Efficient  Workflow  tools   •  Award  winning  apps   •  Rock  solid  Cloud  technology   •  HTML5  
  4. 4. Key  facts  +20  publishing  apps  +500k  app  installations  +800k  publication  downloads  per  month  +3  mio  unique  visitors  per  month  
  5. 5. De  Standaard  –  Tablet  Optimised  
  6. 6. Infographics  –  HTML5  Integration  
  7. 7. NRC  (NL)  –  Newspaper  Replica  
  8. 8. Gazet  van  Antwerpen  
  9. 9. Gazet  van  Antwerpen  
  10. 10. Agenda  •  About  Twipe  •  Web  or  app?  •  Case  studies  
  11. 11. Increasing  diversity  in  tablet     devices  and  OS  180000  160000  140000  120000  100000   iOS   80000   Android   60000   MicrosoJ   40000   20000   0   2011   2012   2013   2016  Source:  Gartner  :  Worldwide  Sales  of  Media  Tablets  to  End  Users  by  OS  (thousands  of  units)  
  12. 12. Windows  8:  a  game  changer?    MicrosoJ  is  very  serious  about  this    Very  large  installed  base:  1  bio  users   worldwide    Worldwide  launch:  October  26    Focus  on  Touch  devices  
  13. 13. Key  Challenges  of  publishing  on   smartphones  and  tablets   OS   Cross-­‐Pla)orm   User   Screen  Size  /   Interface   Tac.le   Responsive   Resolu.on  
  14. 14. App   Web   NaPve   HTML5   ↑support  cost   ↓support  cost  ↑development  cost   ↓development  cost   ↑navigaPon   ↓navigaPon   ↑presentaPon     ↓presentaPon  
  15. 15. ‘Best  of  both  worlds’:  hybrid  apps  •  Native  functionality:   •  Discovery   •  Downloading  (background)   •  Navigation   •  Push  notifications  •  Web  functionality:   •  Content  presentation  (responsive)   •  In-­‐page  navigation  
  16. 16. Agenda  •  About  Twipe  •  Web  or  app?  •  Case  studies  
  17. 17. Twipe  Real-­‐Time  Mobile  News  Platform   Case:  dSMobile   iPhone          Android                              Mobile  Site  
  18. 18. Twipe  Digital  Publishing  Platform   Case:  De  Standaard  on  Android  
  19. 19. Key  learnings  •  Hybrid  app  development  is  a  cost-­‐effective   strategy  for  cross-­‐platform  publishing  •  Combination  of  a  variety  of  competences  and  skills   is  required  (HTML5  /  Javascript,  Objective  C,   Android,  C#,…)  •  “100%  pure”  cross-­‐platform  HTML5/JS  is  a  dream  •  Performance  tuning  is  hard  in  native  apps;  it  is   extremely  though  in  web  apps  •  Testing  is  a  nightmare:  due  to  the  device  and  OS   diversity,  it  impossible  to  test  every  use  case   scenario  on  every  device  
  20. 20. Q&A  Contact  details:    Danny  Lein    Managing  Director    danny.lein@twipemobile.com   @TwipeMobile  
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