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Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
Richard Moir - Cisco - presentation at SMU
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Richard Moir - Cisco - presentation at SMU

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Richard Moir CTO Cisco Scotland presentation at Social Media Unleashed - as hosted by twintangibles and New Media Corp at The Lighthouse, Glasgow, 17th March 2011 …

Richard Moir CTO Cisco Scotland presentation at Social Media Unleashed - as hosted by twintangibles and New Media Corp at The Lighthouse, Glasgow, 17th March 2011
Describes some of the ways that Cisco use Social Media

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  • 1. Social Media –Empowering People,Empowering BusinessSocial Media Unleashed-The Lighthouse Glasgow TheRichard Moir, Chief Technology Officer Cisco Scotland Moir© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
  • 2. Social Media... Digital tools that facilitate interaction and conversation between people, businesses, brands, organisations.© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
  • 3. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
  • 4. Trans-media dialogue press campaign approach campaign campaign release dialogue year Digital reach year From To  Campaign focus p g  Extending the dialogue g g  Ongoing and growing over multiple platforms  More user and subject matter expert involvement  Showcasing thought leadership  Programme management© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
  • 5. Key venues such as Facebook, Digg, Twitter, Delicious, LinkedIn ll have Li k dI all h rather large concentrations of over 35’s.© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
  • 6. Brand Value“Companies deeply engaged in social media p py g g by 18% over last year …companies that were least engaged dropped companies 6% on average.” Charlene Li, Founder, Altimeter Group July 2009 Report “ G G “ENGAGEMENTdb” ” http://www.engagementdb.com© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
  • 7. CISCO COUNTRY SITE 4,300 fans 11,900 11 900 followers + 50% m/m / + 10% m/m 12 pages 19 handles Amplify and promote local Country FB fan pages integrate & content/ leverage US content aggregate content Blogs Events 106,000 views Offers 19,000 19 000 reads + 10% m/m Buy Now + 10% m/m 16 channels 13 blogs Local country channels – subtitled or local video Country & topic blogs© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
  • 8. • Conversations: • Strategy: • Listen • Who • Monitor • How • Analyse • What • Where Listen Plan • When Just because it’s social … …doesn’t mean it’s casual! Measure Engage • Results: • Audiences: • Measure • Content • Monitor • Conversation • Analyse • Interaction© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8
  • 9. Key Insights: • Activity executed in 14 different countries • Crete launch promoted across all social media venues: -Launch videos on youtube y - Blogs posted to local blog sites - Promotion of social media release via twitter - Status updates on Linkedin • Great breadth of coverage at next to no cost • Plan to keep up momentum in Q3: - Launch of facebook campaign in conjunction with Mozy - Integration and promotion of Buy Now capability© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
  • 10. Key Figures: Key Figures •Twitter > Clicks to registration ‐ 948 •YouTube > Clicks to registration ‐ 246 •Facebook > Clicks  to registration ‐ 1736 g •YouTube video views ‐ 7799 •New FB Fans – 2359 (+198%) 2009 2010 2011© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
  • 11. Virtual Events 870 virtual participants at Virtual live event reach 1,900 Twitter followers +28% Community blogs forums blogs, forums, Year- expert Q&A, webinars round engage- engage ment© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
  • 12. • 250K registered users• 50K Facebook fans• @800-1 000 new users/week @800 1,000• @7,500 external user posts/week• 80% call avoidance f support ll id for t© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
  • 13. Cisco I-Prize Cisco i-Zone3,000 participants Internal Innovation in Europe800 ideas 60% employee participation156 countries, 6 continents© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13
  • 14. Central view for customized Integrated Cisco news contact lists across all spaces Integrated with Exchange for Integration mail, tasks and with calendar Communities and projects Learn My View© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
  • 15. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
  • 16. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16
  • 17. 1,200,000 Messages Received Messages Received External1,000,000 Messages Received Internal Messages Sent 800,000 Messages Sent External M S tE t l Messages Sent Internal 600,000 400,000 200,000 0 FY09Q4 FY10Q1 FY10Q2 FY10Q3 FY10Q4 FY11Q1 © 2011 Cisco and/or its affiliates. All rights reserved. Source: mstat.cisco.com Cisco Confidential 17
  • 18. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18
  • 19. Video A minute of video is worth 1.8 1 8 million words Brands using online video g have seen lifts of 20-40% in incremental buying over other ad f th d forms49% of people whopurchased technologycited online video as“influential collateral” top pprepare to make apurchasing decision © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
  • 20. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20
  • 21. Thank you you.© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

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