Maximise your IA developing funding stream through  Social Media: CROWDFUNDING In collaboration with the  Intellectual Ass...
CROWDSOURCING <ul><ul><li>“ Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contr...
SOCIAL MEDIA <ul><ul><li>Many to many, two way communication </li></ul></ul><ul><ul><li>Endorses the idea that we all cont...
CROWDFUNDING <ul><ul><li>“ Crowd funding describes the collective cooperation, attention and trust by people who network a...
CROWDFUNDING
Some Crowdfunding Platforms <ul><ul><li>Fundrazr  – Individual, not for profit or political </li></ul></ul><ul><ul><li>Wed...
KEY CHARACTERISTICS <ul><ul><li>Key characteristics </li></ul></ul><ul><ul><ul><li>Microfinance  – low barriers, larger tr...
WeDidThis
WeDidThis
Crowdcube
The Process - Purchaser Select  Project Target  Met Collect  Reward Purchase  your  Reward Promote The Project
The Process - Seller Decide on  Project and  Target Target,  Launch, Promote Collect  Funds Decide  Rewards and  Duration ...
Crowdfunding Examples <ul><li>IronBratz </li></ul><ul><ul><li>Gallery expansion in Glasgow </li></ul></ul><ul><li>Myfootba...
<ul><ul><li>10% Firms Equity </li></ul></ul><ul><ul><li>£230 per share </li></ul></ul><ul><ul><li>1300 investors </li></ul...
IA and SM: the perfect match <ul><ul><li>Brewdog example :  </li></ul></ul><ul><ul><li>demonstration of how  Intangibles  ...
CREATION OF IA  through Social Media <ul><ul><li>RELATIONAL CAPITAL :  </li></ul></ul><ul><ul><li>Relationships with stake...
CREATION OF IA  through Social Media (2) <ul><ul><li>-  Business networks (i.e. via LinkedIn) </li></ul></ul><ul><ul><li>-...
ENHANCEMENT OF IA  through Social Media <ul><ul><li>Relational Capital </li></ul></ul><ul><ul><li>Immediacy + intimacy of ...
ENHANCEMENT OF IA  through Social Media <ul><ul><li>Development of business networks </li></ul></ul><ul><ul><li>Improvemen...
EXPLOITATION OF IA  through Social Media <ul><ul><li>Relational capital :  </li></ul></ul><ul><ul><li>return on engagement...
EXPLOITATION OF IA  through Social Media <ul><ul><li>Innovation potentialities (crowdsourcing) </li></ul></ul><ul><ul><li>...
Social Networks as IA tools <ul><li>Create the buzz; Marketing tool; Improve SEO  </li></ul><ul><li>Better  searcheability...
<ul><li>Thank You! </li></ul><ul><li>This presentation has been developed in collaboration with the  IA Centre </li></ul>
www.twintangibles.co.uk [email_address] @twintangibles
Upcoming SlideShare
Loading in …5
×

Maximise your IA developing funding streams through Social Media: CROWDFUNDING

1,861 views
1,784 views

Published on

Maximise your Intellectual Assets developing funding streams through Social Media: CROWDFUNDING. We prepared this presentation for a group of local Social Enterprises, as part of a series of workshops on how to better exploit the value of their intangibles.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,861
On SlideShare
0
From Embeds
0
Number of Embeds
697
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Intangibles more than IA – no IP, IP issues come with creation of content – new types of contracts/licenses Awards : pics on FB Logos, brand, TM all visible and consistent use on various Social Media SEO enhanced
  • Intangibles more than IA – no IP, IP issues come with creation of content – new types of contracts/licenses
  • Maximise your IA developing funding streams through Social Media: CROWDFUNDING

    1. 1. Maximise your IA developing funding stream through Social Media: CROWDFUNDING In collaboration with the Intellectual Assets Centre Contact us +44(0)7717714595 www.twintangibles.co.uk info@twintangibles.co.uk twintangibles 2011
    2. 2. CROWDSOURCING <ul><ul><li>“ Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a &quot;crowd&quot;), through an open call.” [Wikipedia] </li></ul></ul><ul><ul><li>Resources exist outside organisations boundaries </li></ul></ul><ul><ul><li>Historically very difficult to execute </li></ul></ul><ul><ul><li>Some examples would include </li></ul></ul><ul><ul><ul><li>Wikipedia </li></ul></ul></ul><ul><ul><ul><li>Linux </li></ul></ul></ul><ul><ul><ul><li>Huffington Post </li></ul></ul></ul><ul><ul><ul><li>Innocentive </li></ul></ul></ul><ul><ul><ul><li>DigitalKoot </li></ul></ul></ul>
    3. 3. SOCIAL MEDIA <ul><ul><li>Many to many, two way communication </li></ul></ul><ul><ul><li>Endorses the idea that we all contribute </li></ul></ul><ul><ul><li>It has the power to aggregate </li></ul></ul><ul><ul><ul><li>Groundswell </li></ul></ul></ul><ul><ul><ul><li>Virtual groups of like minded individuals </li></ul></ul></ul><ul><ul><li>Democratising - lower barriers to engagement </li></ul></ul><ul><ul><li>Highly scalable </li></ul></ul><ul><ul><li>Relatively cheap </li></ul></ul>
    4. 4. CROWDFUNDING <ul><ul><li>“ Crowd funding describes the collective cooperation, attention and trust by people who network and pool their money and other resources together to support efforts initiated by other people or organizations.” [Wikipedia] </li></ul></ul>
    5. 5. CROWDFUNDING
    6. 6. Some Crowdfunding Platforms <ul><ul><li>Fundrazr – Individual, not for profit or political </li></ul></ul><ul><ul><li>Wedidthis – Arts finance </li></ul></ul><ul><ul><li>Catwalk genius – Fashion and design </li></ul></ul><ul><ul><li>Startsomegood – Social Enterprises </li></ul></ul><ul><ul><li>Takeashine - College/University course funding </li></ul></ul><ul><ul><li>IndiGoGo – Pretty much anything – no equity </li></ul></ul><ul><ul><li>Peerbackers – Enterpreneurial (US) </li></ul></ul><ul><ul><li>Crowdcube – Entrepreneurial ( UK) </li></ul></ul><ul><ul><li>ProjectFinder - searches several Crowdfunding sites </li></ul></ul>
    7. 7. KEY CHARACTERISTICS <ul><ul><li>Key characteristics </li></ul></ul><ul><ul><ul><li>Microfinance – low barriers, larger tribe </li></ul></ul></ul><ul><ul><ul><li>Rewards – its not just equity </li></ul></ul></ul><ul><ul><ul><li>Targets – Defined goals </li></ul></ul></ul><ul><ul><ul><li>Time limited – Defined end point </li></ul></ul></ul><ul><ul><ul><li>Viral promotion – Incentive to spread the word </li></ul></ul></ul><ul><ul><ul><li>Project based – Rarely operating costs </li></ul></ul></ul>
    8. 8. WeDidThis
    9. 9. WeDidThis
    10. 10. Crowdcube
    11. 11. The Process - Purchaser Select Project Target Met Collect Reward Purchase your Reward Promote The Project
    12. 12. The Process - Seller Decide on Project and Target Target, Launch, Promote Collect Funds Decide Rewards and Duration Choose Platform and SM tools
    13. 13. Crowdfunding Examples <ul><li>IronBratz </li></ul><ul><ul><li>Gallery expansion in Glasgow </li></ul></ul><ul><li>Myfootballclub </li></ul><ul><ul><li>Community purchase of Ebbsfleet United </li></ul></ul><ul><li>Blender Foundation </li></ul><ul><ul><li>3D animation software. €100,000 to switch to an open source model. </li></ul></ul><ul><li>I Am Verity </li></ul><ul><ul><li>$80,000 to release an album </li></ul></ul><ul><li>Trampoline </li></ul><ul><ul><li>world’s first technology business to raise finance through equity crowdfunding. Aim to raise a total of £1 million spread over four rounds. </li></ul></ul>
    14. 14. <ul><ul><li>10% Firms Equity </li></ul></ul><ul><ul><li>£230 per share </li></ul></ul><ul><ul><li>1300 investors </li></ul></ul><ul><ul><li>20% off in the shop! </li></ul></ul>
    15. 15. IA and SM: the perfect match <ul><ul><li>Brewdog example : </li></ul></ul><ul><ul><li>demonstration of how Intangibles (Relational / Human / Organisational capital) can be </li></ul></ul><ul><ul><li>CREATED </li></ul></ul><ul><ul><li>ENHANCED </li></ul></ul><ul><ul><li>EXPLOITED </li></ul></ul><ul><li>through the use of Social Media </li></ul>
    16. 16. CREATION OF IA through Social Media <ul><ul><li>RELATIONAL CAPITAL : </li></ul></ul><ul><ul><li>Relationships with stakeholders (customers/ suppliers/partners); </li></ul></ul><ul><ul><li>Community building; </li></ul></ul><ul><ul><li>STRUCTURAL CAPITAL: </li></ul></ul><ul><ul><li>- External Facing factors-based IA: awareness of organisation’s CSR, accreditations, image-enhancing users </li></ul></ul><ul><ul><li>- Brand Awareness (consistency is key) </li></ul></ul>
    17. 17. CREATION OF IA through Social Media (2) <ul><ul><li>- Business networks (i.e. via LinkedIn) </li></ul></ul><ul><ul><li>- Collection of a vast range of current business information (market, financial) </li></ul></ul><ul><ul><li>HUMAN CAPITAL : </li></ul></ul><ul><ul><li>- Knowledge assets (through mutual knowledge sharing) </li></ul></ul><ul><ul><li>- Easier way to find the right personnel for your organisation </li></ul></ul>
    18. 18. ENHANCEMENT OF IA through Social Media <ul><ul><li>Relational Capital </li></ul></ul><ul><ul><li>Immediacy + intimacy of Social Media channels = improved interactions and relationships with stakeholders; </li></ul></ul><ul><ul><li>Raise in customer/community loyalty; </li></ul></ul><ul><ul><li>more empathy and engagement </li></ul></ul><ul><ul><li>Structural Capital </li></ul></ul><ul><ul><li>- Improvement of Brand awareness/recognition/loyalty </li></ul></ul><ul><ul><li>- Widespread diffusion of your organisation's values, message and REPUTATION </li></ul></ul>
    19. 19. ENHANCEMENT OF IA through Social Media <ul><ul><li>Development of business networks </li></ul></ul><ul><ul><li>Improvement of Knowledge in the sector (market, competitors, clients needs) </li></ul></ul><ul><ul><li>Human Capital : </li></ul></ul><ul><ul><li>Knowledge classification and management enhanced; </li></ul></ul><ul><ul><li>Skills, know-how and expertise improved through mutual knowledge sharing </li></ul></ul>
    20. 20. EXPLOITATION OF IA through Social Media <ul><ul><li>Relational capital : </li></ul></ul><ul><ul><li>return on engagement --> repeat business; </li></ul></ul><ul><ul><li>constructive feedback from clients (crowdsourcing content --> new products/services development)  </li></ul></ul><ul><ul><li>Structural capital : </li></ul></ul><ul><ul><li>Brand image (clients will involuntarily and unconsciously vouch for it --> GENUINE peer-to-peer word of mouth - conversational marketing ) </li></ul></ul><ul><ul><li>Market expansion and entry in new markets </li></ul></ul>
    21. 21. EXPLOITATION OF IA through Social Media <ul><ul><li>Innovation potentialities (crowdsourcing) </li></ul></ul><ul><ul><li>Business development opportunities (crowdsourcing) </li></ul></ul><ul><ul><li>Human Capital : </li></ul></ul><ul><ul><li>- Commercialization opportunities for know-how, expertise, knowledge </li></ul></ul>
    22. 22. Social Networks as IA tools <ul><li>Create the buzz; Marketing tool; Improve SEO </li></ul><ul><li>Better searcheability and visibility of your organisation </li></ul><ul><li>Twitter </li></ul><ul><li>- Brand-awareness building tool </li></ul><ul><li>- Traditional marketing tool </li></ul><ul><li>- Listening tool:to know more about market/clients/competitor </li></ul><ul><li>LinkedIn </li></ul><ul><li>- Restricted community building (more professional) </li></ul><ul><li>- Business Networks </li></ul><ul><li>- Knowledge creation </li></ul><ul><li>Facebook </li></ul><ul><li>- Community building </li></ul><ul><li>- Brand awareness </li></ul><ul><li>- Conversational/traditional marketing tool (ads) - Knowledge creation </li></ul>
    23. 23. <ul><li>Thank You! </li></ul><ul><li>This presentation has been developed in collaboration with the IA Centre </li></ul>
    24. 24. www.twintangibles.co.uk [email_address] @twintangibles

    ×