A Survey of SM usage in the workplace-Preliminary Findings

A Survey of SM usage in the workplace - Preliminary Findings Contact us +44(0)7717714595 www.twintangibles.co.uk info@twintangibles.co.uk © twintangibles 2011

Main areas of interest
Identification of broad trends in the adoption of Social Media in the workplace.
Are there geographical / sectoral differences?

Implications for:
Intellectual Property (IP); are SM a threat?
Intellectual Assets (IA); do SM offer new models for generation/harnessing of a company’s IA?

SM represents a major technical development for the KM community.
Are the KM community using/championing it?

The Survey
6 week sample: February to March 2010
Survey Monkey
21 questions
3 sections
Awareness and Use of Social Media;
Intellectual Property Considerations;
Intellectual Assets Considerations
Prize draw

Results
134 completed responses
Multiple sectors and geographies.
Public, Private and Third sector

Results
86.3% are using SM in the workplace for work-related purposes.
81.9% using networking sites such as Facebook, Linked In and Bebo
48% Blog, 49% Microblogg/Tweet

Results
41% of companies have used these tools for more than 2 years
68% have been using them for between 1 and 2 years

Wide Access
74% of responses stated that all staff are allowed access to SM within the work place for work related purposes.
71.1% have not introduced policies and/or guidelines for conducting business practice online.

What is it used for?
61.2% say majority of the use is for marketing purposes
A large percentage of respondents believe that SM helps to exploit their intellectual assets.

Crowdsourcing
Just over 50% familiar with the concept of user generated content and co-creation and crowdsourcing.
Very little evidence of activity in this area

What about IP?
76.3% did not have concerns with disclosing their company’s intellectual property
Main area of IP concern was Copyright

Who is leading the charge?
25% felt that Marcomms were the key players in introducing and championing the use of SM.
17.5% felt Sales were, or are, the key champions.
11.3% KM
Within the public sector KM behind IT

Public/Private sector divide
Little differentiation between public and private sector.
Some differences in the tools in use by each sector
Private sector seem to use micro blogging more than formal blogging
Private sector appears to use a greater variety of tools.

Other surprises
Less than 50% declare they use Wikis in the workplace
Less than 25% marked the use of social bookmarking.
Low levels of use of SM applications for internal KM initiatives.

Papers have been presented at
International Forum on Knowledge Asset Dynamics (IFKAD)
Matera, Italy
24-25 June 2010
11th European Conference on Knowledge Management (ECKM) Universidade Lusíada de Vila Nova de Famalicão , Famalicão, Portugal 2-3 September 2010

www.twintangibles.co.uk [email_address] @twintangibles

A Survey of SM usage in the workplace-Preliminary Findings

by Twintangibles Glasgow

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