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DIY CROWDFUNDING
Crowdfuture : Rome 2013
Tim Wright

twintangibles.co.uk
@twintangibles
Do It Yourself Crowdfunding
Definition
The process of a crowdfunder not placing
their campaign on any of the recognised
cr...
Early Exponents
Brewdog
Started before the availability of platforms

App.Net
Mavericks and independent

Lockitron
Rejecte...
Brewdog

twintangibles.co.uk
@twintangibles
twintangibles.co.uk
@twintangibles
Lockitron

twintangibles.co.uk
@twintangibles
twintangibles.co.uk
@twintangibles
Key Drivers
The increasing number of successfully crowdfunded
projects
A desire to maximise returns by avoiding the costs
...
When DIY is Chosen
Having a significant established “crowd asset”
Serial project – iterations
Project has distinctive/nich...
Low, Flexible &
Non Strategic,

Using The TAMP Process

TARGETS

H

h
ig

DIY Zone
w
Lo

R

High, Inflexible &
Strategic,
...
The Risks and Considerations
Visibility

Trust

Will you get it?

Who are you?

Diligence

Skills

How sure are you?

Do y...
The Tools
Four main types:
Plug-ins and Themes
Discrete Platforms
Open Source
Self Builds

twintangibles.co.uk
@twintangib...
The Future Landscape
We predict that the sector will continue to grow as:
• Popular crowdfunding platforms become
increasi...
Growth Points
Follow on or second funding rounds
Products & services with an incremental
development path
Larger brands wh...
The Report Will Be Released

Wednesday 23rd October
Available at:
www.twintangibles.co.uk
Price: £ 9,99
Questions Contact:...
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DIY Crowdfunding (Intro to the Report) - by twintangibles

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The full report is available at http://twintangibles.co.uk/products/diy-crowdfunding-report/

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Transcript of "DIY Crowdfunding (Intro to the Report) - by twintangibles"

  1. 1. DIY CROWDFUNDING Crowdfuture : Rome 2013 Tim Wright twintangibles.co.uk @twintangibles
  2. 2. Do It Yourself Crowdfunding Definition The process of a crowdfunder not placing their campaign on any of the recognised crowdfunding platforms and choosing to run it themselves typically via their own online presence. This is not the same as “white-labeling” twintangibles.co.uk @twintangibles
  3. 3. Early Exponents Brewdog Started before the availability of platforms App.Net Mavericks and independent Lockitron Rejected by a platform Star Citizen Follow on from a platform fund twintangibles.co.uk @twintangibles
  4. 4. Brewdog twintangibles.co.uk @twintangibles
  5. 5. twintangibles.co.uk @twintangibles
  6. 6. Lockitron twintangibles.co.uk @twintangibles
  7. 7. twintangibles.co.uk @twintangibles
  8. 8. Key Drivers The increasing number of successfully crowdfunded projects A desire to maximise returns by avoiding the costs associated with using a platform Increasing restrictions on many crowdfunding platforms The perceived decreasing advantages of discoverability on a major platform as they become more crowded Lower cost and higher availability of tools to enable it Integrates into digital business models twintangibles.co.uk @twintangibles
  9. 9. When DIY is Chosen Having a significant established “crowd asset” Serial project – iterations Project has distinctive/niche characteristics Lack of availability of suitable platform/National Need for Flexibility/Customisation Moving from Crowdfunding to e commerce Otherwise excluded twintangibles.co.uk @twintangibles
  10. 10. Low, Flexible & Non Strategic, Using The TAMP Process TARGETS H h ig DIY Zone w Lo R High, Inflexible & Strategic, re ui eq d y ilit b xi le F Little Social & Relationship capital Low Skills, Little Resource twintangibles.co.uk @twintangibles Decision Threshold AUDIT Significant Social & Relationship capital High Skills, Deep Resource
  11. 11. The Risks and Considerations Visibility Trust Will you get it? Who are you? Diligence Skills How sure are you? Do you have them? twintangibles.co.uk @twintangibles
  12. 12. The Tools Four main types: Plug-ins and Themes Discrete Platforms Open Source Self Builds twintangibles.co.uk @twintangibles
  13. 13. The Future Landscape We predict that the sector will continue to grow as: • Popular crowdfunding platforms become increasingly crowded • Platforms become increasingly restrictive in listing rules • The value of crowd assets are increasingly recognised • Crowdfunding continues to become a familiar twintangibles.co.uk @twintangibles
  14. 14. Growth Points Follow on or second funding rounds Products & services with an incremental development path Larger brands who wish to leverage their established “crowd assets” twintangibles.co.uk @twintangibles
  15. 15. The Report Will Be Released Wednesday 23rd October Available at: www.twintangibles.co.uk Price: £ 9,99 Questions Contact: tim@twintangibles.co.uk +44(0)7717 714 595 twintangibles.co.uk @twintangibles
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