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Social Media - Mindwaves @ Social Media Week Glasgow
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Social Media - Mindwaves @ Social Media Week Glasgow

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Slides used at the Mindwaves launch event at Social Media Week Glasgow September 2011

Slides used at the Mindwaves launch event at Social Media Week Glasgow September 2011


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  • 1. Mindwaves 21/09/11 Glasgow Contact us +44(0)7717714595 www.twintangibles.co.uk [email_address] twintangibles 2011 social media at work consulting – strategy - research
  • 2. Which Do You Know?
  • 3.  
  • 4. What is Social Media?
    • “ It is a mindset of sharing, openness, collaboration and communication that is facilitated by technical tools that provide for many to many non mediated exchange”
  • 5. Social Media Mindset
    • Democratic
    • Inclusive
    • Mutuality
    • Open
    • Reduced barriers to entry
    • Expectation of return non traditional
    • Challenges convention
    • Self regulating and self organising
    • Iterative
    • Deeply rooted
  • 6. Tribes
  • 7. Reach
  • 8. The Long Tail Products Popularity " We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday." Josh Peterson - Amazon
  • 9. What You Once Did Image credit http://www.imageafter.com
  • 10. You Must Now Do Image credit http://www.imageafter.com
  • 11. Because you need to
    • Have conversations and build mutual trust
  • 12. www.twintangibles.co.uk [email_address] @twintangibles social media at work

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