Free yourselffromconventionalthinking
Sears Kodak Sonyhave failed due to areason...
Sears Kodak Sonyhave failed due to areason...
Sears Kodak Sonyhave failed due to areason...
Sears Kodak Sonyhave failed due to areason...
Sears Kodak Sonyhave failed due to areason...
‘Status Quo thinking’
Ways to kill theStatus Quo thinking
1.Impose artificiallimitations
imposing strict limitationson the resourcesavailable
Enforcing artificialconstraints stimulatemore inventive solutions
Artificial constraintscould be...
A. thinking exclusively onexisting customers
B. assuming newcustomers as no longera revenue option
c. No cross selling
d. increasing share ofwallet
2. Alter The point ofview
willing to look atall possibilities from anew perspective
3. Compare yourorganisation to others
This approach can be apowerful driver of newideas
"Expose yourself tothe best things humans havedone,and then try to bringthose things intowhat you are doing.“Steve Jobs
its about stimulatingsurprising ideas thatmight not come to lightotherwise.
its about stimulatingsurprising ideas thatmight not come to lightotherwise.
4.Look for unorthodoxopportunities
Dont constrain yourthinking to improving onlyproducts or services...
rethink every touchpoint between you andyour customer
Improve on the currentinteraction of thecustomer with yourorganization.
Case - Barnes & Noble
Barnes & Noble focusedon creating a unique multi-channel experience on itsNook tablet.
They built physicalstores to demonstrateand enabled a user-friendly onlineexperience
They built physicalstores to demonstrateand enabled a user-friendly onlineexperience
Barnes & Noble, anexample, for everyretailer on multi-channelstrategy as they meldtheir online, mobile, andphysical presen...
Barnes & Noble, anexample, for everyretailer on multi-channelstrategy as they meldtheir online, mobile, andphysical presen...
Barnes & Noble, anexample, for everyretailer on multi-channelstrategy as they meldtheir online, mobile, andphysical presen...
Barnes & Noble, anexample, for everyretailer on multi-channelstrategy as they meldtheir online, mobile, andphysical presen...
To summarize:
Impose artificial limitationsAlter Your Point-of-ViewLook for unorthodoxopportunities
Impose artificial limitationsAlter Your Point-of-ViewLook for unorthodoxopportunities
Impose artificial limitationsAlter Your Point-of-ViewLook for unorthodoxopportunities
Impose artificial limitationsAlter Your Point-of-ViewLook for unorthodoxopportunities
Thank You
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Free yourself from conventional thinking

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Free Yourself from conventional thinking. Insightful presentation on How organisation to behave on turbulent times.

The area of focus : 1. Pushing out status quo thinking
2. impose artificial limitations
3. Altering the point of view
4.Compare ones organisation with others
5. Look out for unorthodox opportunities

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Free yourself from conventional thinking

  1. 1. Free yourselffromconventionalthinking
  2. 2. Sears Kodak Sonyhave failed due to areason...
  3. 3. Sears Kodak Sonyhave failed due to areason...
  4. 4. Sears Kodak Sonyhave failed due to areason...
  5. 5. Sears Kodak Sonyhave failed due to areason...
  6. 6. Sears Kodak Sonyhave failed due to areason...
  7. 7. ‘Status Quo thinking’
  8. 8. Ways to kill theStatus Quo thinking
  9. 9. 1.Impose artificiallimitations
  10. 10. imposing strict limitationson the resourcesavailable
  11. 11. Enforcing artificialconstraints stimulatemore inventive solutions
  12. 12. Artificial constraintscould be...
  13. 13. A. thinking exclusively onexisting customers
  14. 14. B. assuming newcustomers as no longera revenue option
  15. 15. c. No cross selling
  16. 16. d. increasing share ofwallet
  17. 17. 2. Alter The point ofview
  18. 18. willing to look atall possibilities from anew perspective
  19. 19. 3. Compare yourorganisation to others
  20. 20. This approach can be apowerful driver of newideas
  21. 21. "Expose yourself tothe best things humans havedone,and then try to bringthose things intowhat you are doing.“Steve Jobs
  22. 22. its about stimulatingsurprising ideas thatmight not come to lightotherwise.
  23. 23. its about stimulatingsurprising ideas thatmight not come to lightotherwise.
  24. 24. 4.Look for unorthodoxopportunities
  25. 25. Dont constrain yourthinking to improving onlyproducts or services...
  26. 26. rethink every touchpoint between you andyour customer
  27. 27. Improve on the currentinteraction of thecustomer with yourorganization.
  28. 28. Case - Barnes & Noble
  29. 29. Barnes & Noble focusedon creating a unique multi-channel experience on itsNook tablet.
  30. 30. They built physicalstores to demonstrateand enabled a user-friendly onlineexperience
  31. 31. They built physicalstores to demonstrateand enabled a user-friendly onlineexperience
  32. 32. Barnes & Noble, anexample, for everyretailer on multi-channelstrategy as they meldtheir online, mobile, andphysical presence.
  33. 33. Barnes & Noble, anexample, for everyretailer on multi-channelstrategy as they meldtheir online, mobile, andphysical presence.
  34. 34. Barnes & Noble, anexample, for everyretailer on multi-channelstrategy as they meldtheir online, mobile, andphysical presence.
  35. 35. Barnes & Noble, anexample, for everyretailer on multi-channelstrategy as they meldtheir online, mobile, andphysical presence.
  36. 36. To summarize:
  37. 37. Impose artificial limitationsAlter Your Point-of-ViewLook for unorthodoxopportunities
  38. 38. Impose artificial limitationsAlter Your Point-of-ViewLook for unorthodoxopportunities
  39. 39. Impose artificial limitationsAlter Your Point-of-ViewLook for unorthodoxopportunities
  40. 40. Impose artificial limitationsAlter Your Point-of-ViewLook for unorthodoxopportunities
  41. 41. Thank You

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