Apple is Falling
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Apple is Falling

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On the flaws of Apple's strategy in the market

On the flaws of Apple's strategy in the market

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  • 1. APPLE ISFALLING
  • 2. Apple lost its market capitalisation to Exxon Mobile
  • 3. Since 2012 September the marketcap has come down to US $ 418 Billion from $700 Billion
  • 4. Apple IPhone 5 lost its sheen. Customers have preferred to continue with IPhone 4With the case of IPhone 5 Apple has lost to Samsung Galaxy SIII
  • 5. Smart Phones markets are saturating indeveloped countries
  • 6. Developing market use lower end smart phones, this segment is ruled by Samsung
  • 7. Servicing ‘elite of theelite’ strategy might not work any more
  • 8. Require diversified products
  • 9. Samsung has alreadymoved to lower end marketwith the launch of Galaxy grand smart phone
  • 10. Huawei’s strategies on operatingsystem and feature fronts strike chord with Samsung
  • 11. Apple with one product launch intwo years can deteriorate them in the long run
  • 12. THANK YOUwww.indianeconomy.net