The Itrain Business Model
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The Itrain Business Model - Presentation Transcript
- In class home work e-biz
Lina
Tatiana
Antoni
Pierre - The itrain business model
Product-Revenue model
Itrainis a concept of combininghypehollywoodtrainersthatprovideyoupersonalized training.
With the possibility to uploadtrendy music in order to practice mobile training
=> problemsolved : mobile individual fitness training - Customer classification & segmentation
Hedonists
Teenagers
Sedentary workers
Music addicts
Diet enthousiatic people - Competition
Nike + Ipod
http://www.apple.com/fr/ipod/nike/ - Revenue enhancement proposition
Selling fitness accessories (towels, training outfits, …) and F&B on line (energy drinks, protein shakes, fat burning pills…)
Develop gaming application (partnerships with wii for instance)
Develop partnership with sport equipment company to create a combination of sports out fit and electronic media
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