Colette à Paris
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Colette à Paris

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Colette à Paris Colette à Paris Presentation Transcript

  • Colette à Paris …a long tail concept By Ghizlane Saadaoui & Lina Benseghir
  • Outline
    • An online business that utilizes the Long Tail as a Business Model
    • How we know the Long Tail is the business model
    • What problems does this specific business solve
  •  
  • Various client niches
    • - Fashionistas
    • Trend setters
    • Trend followers
    • Art & design lovers
    • Bloggers
    • Collectors
  • A wide range of items & brands
  • What problems does this specific business solve
    • Customers :
    • Access a large offer of products (trendy or exclusively sold @ Colette e.g. US or Japanese brands, young designers, …)
    • Buy their favorite items from anywhere in the world (e-shop) & be aware of the news (artists, brands, exhibitions, fashion,..) through Colette’s website, their blog & their social network (myspace, twitter or facebook)
  • What problems does this specific business solve
    • Partners – Suppliers :
    • A show room for their items & a trendy image
    • Owners – Investors :
    • An original positionning, many client niches & thus, a profitable business
    • Thanks for your attention