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Priyanka Sachar - Social media consultancy profile
 

Priyanka Sachar - Social media consultancy profile

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Priyanka Sachar's Social Media Consultancy profile

Priyanka Sachar's Social Media Consultancy profile

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    Priyanka Sachar - Social media consultancy profile Priyanka Sachar - Social media consultancy profile Presentation Transcript

    • Social media consultancy services
      PriyankaSacharSocial Media Consultant
      PriyankaSachar
    • Service objective
    • Services offered
      Formulating strategies
      • for their social media presence
      • for promoting their products using social media
      • for promoting "launch" of their products using social media
      • for Creating pre/post buzz around an event they have organised or sponsored
      Enabling their employees to be able to manage their social media presence
      Workshops on social media
      Implementation of the strategies I devise (in some of the cases) or supervising the implementation.
      Guide them about do's and dont's
      Convert negative branding to positive vibes using social media
      Providing them with lists of relevant communities/forums/ influencers in social media
      Arranging interaction with relevant bloggers/influencers who fit their target audience
    • Clients worked with
      Following are the kind of clients I have worked with
      1. Franchising & retail.
      2. Cable TV media
      3. F&B
      4. Automobiles
      5. Technology companies (B2C)
      6. Fashion
      7. Product/service companies (B2C)
    • Elements of Social Media
      Blogging Platforms
      Networking Platforms
      Bookmarking Platforms
      Publishing Platforms
      Collaborative Platforms
    • How social media works
      Social conversation can not be:
      • Controlled
      • Organized
      • Suppressed
      • Instantaneous
      Social conversation is:
      • Organic
      • Trusted
      • Complex
      • Personal
      • Built over time
    • Some statistics in Indian context
      85% of active Indian Internet users read blogs
      65% of active Indians Internet users share photos
      Source: Power to the People. Social Media Tracker (Wave 3) – Universal McCann
    • Some statistics in Indian context
      86% of active Indian Internet users watch/upload videos
      44% of active Indian Internet users subscribe to an RSS feed
      Source: Power to the People. Social Media Tracker (Wave 3) – Universal McCann
    • Trust & conversations drive social media
    • Social media strategy framework
      Social Tools
      Client’s social media presence
      BOOKMARK
      PARTICIPATE
      COLLABORATE
      PUBLISH
      Social Tools
    • What’s in it for clients – typical activities
      Add relevant connections, Creation of group if required, creation of company profile if required, Group discussion participation and seeding, Integrate with blog & twitter presence.
      Creation of profile, Integrate with other social media presence, Following people , Encouraging followers, engaging with followers, Tweeting - 15 tweets/day (content provided by client)
      Creation of a profile, Integrate with other social media platforms, creation of fanpage, creation of events, posting relevant content
      Guide on blog creation, consult on plugins to enhance functionality and reach, post some content (provided by client), Submissions to Directories & Social bookmarking sites, Integration with other social media properties
      Blogging
    • What’s in it for clients – typical activities
      Creation of profile and channel, Integrate with other social media presence, Add relevant connections, seeding of video to get views/comments/ratings, Integrate with blog, FB & twitter presence.
      Creation of profile, Integrate with other social media presence, creation of group if needed, Add contacts, engaging with audience, regular picture sharing, seeding in relevant groups to get views/comments
      Creation of a profile, Integrate with other social media platforms, posting relevant content, keep interactivity high
    • What the client gets in metrics
      On the Blog
      • Number of Posts
      • Number of Replies
      • Number of page views
      • Volumes and Sentiment of Discussion
      On Twitter
      • Number of Followers
      • Re-tweets
      • Influence
      On Social Networks
      • Fans / Advocates
      • Posts /Comments / Link Backs
      • User Participation
      On Publishing Platforms
      • Number of Photos / Videos Uploaded – Content Distributed
      • Number of Views/favs/comments/ratings
    • What the client gets (example)
      Converted negative vibe to positive!
    • My profile - Media coverage
       
      • Have been regularly interviewed by Leading national dailies like Hindustan Times, Indian Express, Mail Today, Times of India for sound bytes about blogging/tweeting or internet evolvement.
      • Have been interviewed on Radio, by Meow FM (104.8 FM) & BBC radio
      • Have been interviewed on TV, by NDTV & CNN-IBN
    • My profile - Speaking opportunities
       
      In my social media expert capacity, I have been a speaker at some events like
      • Codematrix, organised by Global logic India
      • Barcamp VI, Delhi
      • Delhi bloggers meet at Incube business centre
    • My profile - Social media presence
       
      I have presence on all relevant social media platforms like Facebook, Orkut, Twitter, Linkedin, Flickr, Youtube.
      Blog URL : www.twilightfairy.in
      Twitter URL : www.twitter.com/twilightfairy
      Linkedin : in.linkedin.com/pub/priyanka-sachar/4/595/317
      Photography showcase : www.flickr.com/twilightfairy
    • Assumptions
      The client will be in charge of generating most of the content. I as the external consultant am responsible for devising & management of their strategy.
      There must be scope for changing the entire calendar as events occur and regular client meetings are needed to review progress.
      Time is split between actual implementation of mini-milestones and on-going fan acquisition and management of the conversations, which is a continuous effort.
      The level of effort would of course depend on the client and on the budgets available.
      For some clients the introduction of a social media strategy aligned to their ecommerce or visitor engagement may be transformative and may require them to rethink both their existing sites and perhaps even their marketing
    • THANKS
       
      Contact number : 9811511719
      Mail id : priyankaz@gmail.com