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Priyanka Sachar - Social media consultancy profile
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Priyanka Sachar - Social media consultancy profile

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Priyanka Sachar's Social Media Consultancy profile

Priyanka Sachar's Social Media Consultancy profile

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Priyanka Sachar - Social media consultancy profile Priyanka Sachar - Social media consultancy profile Presentation Transcript

  • Social media consultancy services
    PriyankaSacharSocial Media Consultant
    PriyankaSachar
  • Service objective
  • Services offered
    Formulating strategies
    • for their social media presence
    • for promoting their products using social media
    • for promoting "launch" of their products using social media
    • for Creating pre/post buzz around an event they have organised or sponsored
    Enabling their employees to be able to manage their social media presence
    Workshops on social media
    Implementation of the strategies I devise (in some of the cases) or supervising the implementation.
    Guide them about do's and dont's
    Convert negative branding to positive vibes using social media
    Providing them with lists of relevant communities/forums/ influencers in social media
    Arranging interaction with relevant bloggers/influencers who fit their target audience
  • Clients worked with
    Following are the kind of clients I have worked with
    1. Franchising & retail.
    2. Cable TV media
    3. F&B
    4. Automobiles
    5. Technology companies (B2C)
    6. Fashion
    7. Product/service companies (B2C)
  • Elements of Social Media
    Blogging Platforms
    Networking Platforms
    Bookmarking Platforms
    Publishing Platforms
    Collaborative Platforms
  • How social media works
    Social conversation can not be:
    • Controlled
    • Organized
    • Suppressed
    • Instantaneous
    Social conversation is:
    • Organic
    • Trusted
    • Complex
    • Personal
    • Built over time
  • Some statistics in Indian context
    85% of active Indian Internet users read blogs
    65% of active Indians Internet users share photos
    Source: Power to the People. Social Media Tracker (Wave 3) – Universal McCann
  • Some statistics in Indian context
    86% of active Indian Internet users watch/upload videos
    44% of active Indian Internet users subscribe to an RSS feed
    Source: Power to the People. Social Media Tracker (Wave 3) – Universal McCann
  • Trust & conversations drive social media
  • Social media strategy framework
    Social Tools
    Client’s social media presence
    BOOKMARK
    PARTICIPATE
    COLLABORATE
    PUBLISH
    Social Tools
  • What’s in it for clients – typical activities
    Add relevant connections, Creation of group if required, creation of company profile if required, Group discussion participation and seeding, Integrate with blog & twitter presence.
    Creation of profile, Integrate with other social media presence, Following people , Encouraging followers, engaging with followers, Tweeting - 15 tweets/day (content provided by client)
    Creation of a profile, Integrate with other social media platforms, creation of fanpage, creation of events, posting relevant content
    Guide on blog creation, consult on plugins to enhance functionality and reach, post some content (provided by client), Submissions to Directories & Social bookmarking sites, Integration with other social media properties
    Blogging
  • What’s in it for clients – typical activities
    Creation of profile and channel, Integrate with other social media presence, Add relevant connections, seeding of video to get views/comments/ratings, Integrate with blog, FB & twitter presence.
    Creation of profile, Integrate with other social media presence, creation of group if needed, Add contacts, engaging with audience, regular picture sharing, seeding in relevant groups to get views/comments
    Creation of a profile, Integrate with other social media platforms, posting relevant content, keep interactivity high
  • What the client gets in metrics
    On the Blog
    • Number of Posts
    • Number of Replies
    • Number of page views
    • Volumes and Sentiment of Discussion
    On Twitter
    • Number of Followers
    • Re-tweets
    • Influence
    On Social Networks
    • Fans / Advocates
    • Posts /Comments / Link Backs
    • User Participation
    On Publishing Platforms
    • Number of Photos / Videos Uploaded – Content Distributed
    • Number of Views/favs/comments/ratings
  • What the client gets (example)
    Converted negative vibe to positive!
  • My profile - Media coverage
     
    • Have been regularly interviewed by Leading national dailies like Hindustan Times, Indian Express, Mail Today, Times of India for sound bytes about blogging/tweeting or internet evolvement.
    • Have been interviewed on Radio, by Meow FM (104.8 FM) & BBC radio
    • Have been interviewed on TV, by NDTV & CNN-IBN
  • My profile - Speaking opportunities
     
    In my social media expert capacity, I have been a speaker at some events like
    • Codematrix, organised by Global logic India
    • Barcamp VI, Delhi
    • Delhi bloggers meet at Incube business centre
  • My profile - Social media presence
     
    I have presence on all relevant social media platforms like Facebook, Orkut, Twitter, Linkedin, Flickr, Youtube.
    Blog URL : www.twilightfairy.in
    Twitter URL : www.twitter.com/twilightfairy
    Linkedin : in.linkedin.com/pub/priyanka-sachar/4/595/317
    Photography showcase : www.flickr.com/twilightfairy
  • Assumptions
    The client will be in charge of generating most of the content. I as the external consultant am responsible for devising & management of their strategy.
    There must be scope for changing the entire calendar as events occur and regular client meetings are needed to review progress.
    Time is split between actual implementation of mini-milestones and on-going fan acquisition and management of the conversations, which is a continuous effort.
    The level of effort would of course depend on the client and on the budgets available.
    For some clients the introduction of a social media strategy aligned to their ecommerce or visitor engagement may be transformative and may require them to rethink both their existing sites and perhaps even their marketing
  • THANKS
     
    Contact number : 9811511719
    Mail id : priyankaz@gmail.com