Social Media in the Public Service

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How social media can be used to communicate with external audiences, and to demystify public service institutions to encourage civic engagement.

Jairus Pryor (Bank of Canada) and Audra Williams (Parliament of Canada)

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Social Media in the Public Service

  1. 1. Social Media in the Public Service How social media can be used to communicate with external audiences, and to demystify public service institutions to encourage civic engagement. Jairus Pryor, Bank of Canada Audra Williams, Parliament of Canada “Extreme Darkness” by Vince Alongi http://www.flickr.com/photos/vincealongi/2790464608/
  2. 2. People don't identify with their institutions. “Ontario Hydro Building.” by swisscan http://www.flickr.com/photos/swisscan/1848509826/
  3. 3. People don't identify with their institutions. quot;No matter who you vote for, the government gets in.quot; “Ontario Hydro Building.” by swisscan http://www.flickr.com/photos/swisscan/1848509826/
  4. 4. People don't identify with their institutions. quot;No matter who you vote for, the government gets in.quot; quot;My union just takes my money, they don't do anything for me.quot; “Ontario Hydro Building.” by swisscan http://www.flickr.com/photos/swisscan/1848509826/
  5. 5. People don't necessarily know how their institutions work. “Confident Canadians” by viamoi http://www.flickr.com/photos/viamoi/3086970209/
  6. 6. “Entitlement” by Chris B in Sea http://www.flickr.com/photos/csb13/2496683527/
  7. 7. Go to where the people are. “In Concert” by marfis75 http://www.flickr.com/photos/marfis75/2459534903/
  8. 8. Perceived barriers are just as bad as real ones. “Banksy Bethlehem” by eddiedangerous http://www.flickr.com/photos/eddiedangerous/2131695677/
  9. 9. Social media can humanize institutions and enable participation. “Robot in Plastic Grass” by Dirtbomb http://www.flickr.com/photos/evank750i/306288390/
  10. 10. Engaging peer organizations is an effective trojan horse for social media. Trojan horse http://www.flickr.com/photos/karagon3783/2339562911/
  11. 11. Public service institutions measure themselves against each other. “Day 87” by Brittany Culver http://www.flickr.com/photos/brittanyculver/3251302839/
  12. 12. Design by Committee. “At least he admits it......” by Bermudashark http://www.flickr.com/photos/bermudashark/23655927/
  13. 13. A type of thought exhibited by group members who try to minimize conflict and reach consensus without critically testing, analyzing, and evaluating ideas. Individual creativity, uniqueness, and independent thinking are lost in the pursuit of group cohesiveness. Groupthink by Queen Roly http://www.flickr.com/photos/queenroly/104845567/
  14. 14. It is much easier to convince people to engage other peer organizations than it is to engage the public. “Betsimpsier!” by 5500 http://www.flickr.com/photos/5500/62594452/sizes/l/
  15. 15. Once use of a tool is established, it is often easy to expand the ways in which the tool is used. “Friendly Rivalry” by practialowl http://www.flickr.com/photos/practicalowl/350937487/
  16. 16. “What is today supported by precedents will hereafter become a precedent. “ - Tacitus “Moonprints” by mugley http://www.flickr.com/photos/mugley/2636263944/
  17. 17. “It's easier to ask forgiveness than it is to get permission.” - Grace Hopper “12 Reasons” by lefthand http://www.flickr.com/photos/left-hand/2639617193/
  18. 18. “What is today supported by precedents will hereafter become a precedent. “ - Jairus Pryor “Moonprints” by mugley http://www.flickr.com/photos/mugley/2636263944/
  19. 19. Thank you. “The End” by Batmantis! http://www.flickr.com/photos/nomeacuerdo/431060441/

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