Eric Prince did not effectively address criticism against Blackwater.
Prince avoids a question about the killings of civilians in Baghdad on September 16.
Price is denying that Blackwater deliberately murdered civilians. However, he gives the exact number of Blackwater employees killed, but not the number of civilians who were killed by Blackwater employees.
Blackwater, an American company that uses private contractors in Iraq, suffered a loss of four contractors in Fallujah.
In order to minimize public resentment Blackwater should offer training programs that better prepare their staff.
Blackwater should publicly apologize and guarantee minimum standards to prepare their staff. Minimum standards should include providing maps before throwing contractors in unfamiliar dangerous areas.
Blackwater is using an organizational level of public relations to deal with its crises.
Blackwater is not thinking of their long term program, but Eric Prince talks about the benefits of the organization. The aspect of participative culture contributes to the organizational level, many activists feel the need to criticize Blackwater.