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Wooing Passive Candidates on Twitter

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Wooing passive candidates on Twitter

Wooing passive candidates on Twitter

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  • 1. wooing passive candidates on twitter
    Complimentary Webinar March, 2010
    Presented by Carmen Hudson, CEO Tweetajob
  • 2. what we’ll cover
    Finding Leads on Twitter
    Attracting Followers
    Turning leads into candidates
    How Tweetajob can help
  • 3. the twitter communication paradigm
  • 4. twitter leads are not like resumes or profiles
  • 5. finding leads on twitter
    Recommended for specialized, ongoing positions
    Several methods:
    Search
    Directories
    Lists
    Ad Networks
  • 6. search.twitter.com
  • 7. twitter search operators
  • 8. x-ray search
  • 9. real-time search engines
  • 10. searching lists
  • 11. use lists to curate groups of people
    List your employees on Twitter
    List your recruiters on Twitter
    Create lists of experts in your industry/function
    Easy way to keep up with the conversation
    You don’t have to follow someone to include them on a list
  • 12. use lists to stay organized
  • 13. searching directories
  • 14. ad networks
  • 15. how to attract – and keep – loyal followers
    Provide original content
    Be Retweetable
    Be a good Twitter citizen
    Retweet, giving proper credit
    Participate
    #followfridays
    Live tweeting
    complete bio and profile
    @responses
  • 16. create original content
    Include personal experiences
    “Inside” your company, industry or function
    Share awesome photos
    Whitepapers, blog posts, articles by insiders
    Promotions and awards
    “How to”
    News, providing it’s news
  • 17. retweets
    Increase exposure
    Attract new followers
    Two-way:
    Retweet great content
    Make sure your content gets retweeted
    Make sure you’re retweetable
  • 18. be retweetable
    Include links (bit.ly works best)
    Tweet on Friday
    Leave room for editorial
    Shorten your tweet to 120 characters
    Tweet it first!
    Add “color commentary”
  • 19. creating a community for jobseekers
  • 20. twitter leads are not like resumes or profiles
  • 21. turning Twitter followers into candidates
    Curate and tend to your lists
    Research followers
    Further refine list
    Find other talent communities
    Cross reference
    LinkedIn
    Blog
    Google or Yahoo Profiles
  • 22. developing relationships
    Proceed with caution
    Respond with an @reply to get attention
    Send specific DMs withcall to action
    Check out (or comment) on this blog post
    Event invitation
    Get offline!
    No spam!
  • 23. the foundation of your Twitter strategy
  • 24. Tweetajobenterprise solution
    Automates job tweets (via xml feed) – unlimited!
    Branded Twitter presence with improved candidate experience and technology
    Measures success and effectiveness of job tweets
    Monthly results report + analytics
    Twitter community data
    Substantial value for organizations with high volume
  • 25. resources
    Fast Company: 9 Scientifically Proven Ways to Get ReTweeted
    Twi5 – Twitter App Directory
    Comprehensive Twitter guidebook from @Mashable
  • 26. next steps
    Try it out!
    Discount code:marchweb
    $30 off your order
    Offer expires March 12, 2010
    Download and share this preso
    Follow us!
    @tweetajob
    @peopleshark
    Facebook, LinkedIn and Newsletter
    Let’s meet to talk about your needs!
  • 27. thank you!
    Carmen Hudson
    carmen@tweetajob.com
    LinkedIn: http://www.linkedin.com/in/carmenhudson
    Twitter
    @peopleshark

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