Wooing Passive Candidates on Twitter

wooing passive candidates on twitter
Complimentary Webinar March, 2010
Presented by Carmen Hudson, CEO Tweetajob

what we’ll cover
Finding Leads on Twitter
Attracting Followers
Turning leads into candidates
How Tweetajob can help

the twitter communication paradigm

twitter leads are not like resumes or profiles

finding leads on twitter
Recommended for specialized, ongoing positions
Several methods:
Search
Directories
Lists
Ad Networks

search.twitter.com

twitter search operators

x-ray search

real-time search engines

searching lists

use lists to curate groups of people
List your employees on Twitter
List your recruiters on Twitter
Create lists of experts in your industry/function
Easy way to keep up with the conversation
You don’t have to follow someone to include them on a list

use lists to stay organized

searching directories

ad networks

how to attract – and keep – loyal followers
Provide original content
Be Retweetable
Be a good Twitter citizen
Retweet, giving proper credit
Participate
#followfridays
Live tweeting
complete bio and profile
@responses

create original content
Include personal experiences
“Inside” your company, industry or function
Share awesome photos
Whitepapers, blog posts, articles by insiders
Promotions and awards
“How to”
News, providing it’s news

retweets
Increase exposure
Attract new followers
Two-way:
Retweet great content
Make sure your content gets retweeted
Make sure you’re retweetable

be retweetable
Include links (bit.ly works best)
Tweet on Friday
Leave room for editorial
Shorten your tweet to 120 characters
Tweet it first!
Add “color commentary”

creating a community for jobseekers

twitter leads are not like resumes or profiles

turning Twitter followers into candidates
Curate and tend to your lists
Research followers
Further refine list
Find other talent communities
Cross reference
LinkedIn
Blog
Google or Yahoo Profiles

developing relationships
Proceed with caution
Respond with an @reply to get attention
Send specific DMs withcall to action
Check out (or comment) on this blog post
Event invitation
Get offline!
No spam!

the foundation of your Twitter strategy

Tweetajobenterprise solution
Automates job tweets (via xml feed) – unlimited!
Branded Twitter presence with improved candidate experience and technology
Measures success and effectiveness of job tweets
Monthly results report + analytics
Twitter community data
Substantial value for organizations with high volume

resources
Fast Company: 9 Scientifically Proven Ways to Get ReTweeted
Twi5 – Twitter App Directory
Comprehensive Twitter guidebook from @Mashable

next steps
Try it out!
Discount code:marchweb
$30 off your order
Offer expires March 12, 2010
Download and share this preso
Follow us!
@tweetajob
@peopleshark
Facebook, LinkedIn and Newsletter
Let’s meet to talk about your needs!

thank you!
Carmen Hudson
carmen@tweetajob.com
LinkedIn: http://www.linkedin.com/in/carmenhudson
Twitter
@peopleshark

http://people-shark.blogspot.com	255
http://www.slideshare.net	7
http://feeds.feedburner.com	2
http://people-shark.blogspot.in	2
http://people-shark.blogspot.ca	2
http://translate.googleusercontent.com	1
http://www.google.com	1
http://people-shark.blogspot.fr	1

Wooing Passive Candidates on Twitter

by Tweetajob on Mar 05, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

8 Embeds 271

Statistics

Wooing Passive Candidates on Twitter — Presentation Transcript