use lists to curate groups of people List your employees on Twitter List your recruiters on Twitter Create lists of experts in your industry/function Easy way to keep up with the conversation You don’t have to follow someone to include them on a list
how to attract – and keep – loyal followers Provide original content Be Retweetable Be a good Twitter citizen Retweet, giving proper credit Participate #followfridays Live tweeting complete bio and profile @responses
create original content Include personal experiences “Inside” your company, industry or function Share awesome photos Whitepapers, blog posts, articles by insiders Promotions and awards “How to” News, providing it’s news
retweets Increase exposure Attract new followers Two-way: Retweet great content Make sure your content gets retweeted Make sure you’re retweetable
be retweetable Include links (bit.ly works best) Tweet on Friday Leave room for editorial Shorten your tweet to 120 characters Tweet it first! Add “color commentary”
twitter leads are not like resumes or profiles
turning Twitter followers into candidates Curate and tend to your lists Research followers Further refine list Find other talent communities Cross reference LinkedIn Blog Google or Yahoo Profiles
developing relationships Proceed with caution Respond with an @reply to get attention Send specific DMs withcall to action Check out (or comment) on this blog post Event invitation Get offline! No spam!
Tweetajobenterprise solution Automates job tweets (via xml feed) – unlimited! Branded Twitter presence with improved candidate experience and technology Measures success and effectiveness of job tweets Monthly results report + analytics Twitter community data Substantial value for organizations with high volume
resources Fast Company: 9 Scientifically Proven Ways to Get ReTweeted Twi5 – Twitter App Directory Comprehensive Twitter guidebook from @Mashable
next steps Try it out! Discount code:marchweb $30 off your order Offer expires March 12, 2010 Download and share this preso Follow us! @tweetajob @peopleshark Facebook, LinkedIn and Newsletter Let’s meet to talk about your needs!
thank you! Carmen Hudson email@example.com LinkedIn: http://www.linkedin.com/in/carmenhudson Twitter @peopleshark