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Webinar: Twitter For Recruiters
 

Webinar: Twitter For Recruiters

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    Webinar: Twitter For Recruiters Webinar: Twitter For Recruiters Presentation Transcript

    • Add Twitter to Your Toolbox
      Webinar
      Sponsored by Tweetajob
      Hashtag #tweetajob
    • Holy Tweetajob!
      2-minute Twitter tutorial
      What’s the big deal? Why we think Twitter works as a recruiting platform
      Integrating Twitter into your Social Recruiting Strategy
      The Tweetajob Solution
      Q&A
    • Do You Twitter?
      77% - YES
      17% - Not Yet
      5% - No (1 Nevah!)
    • How Twitter Works
    • Chaos
    • So What’s The Big Deal?
      Do jobseekers use Twitter?
      Is it an appropriate platform for recruiting?
      Will Twitter be around? Do they even make money?
    • One Billion – with a B - Users
      Current conservative estimate – 18 million users access monthly
      Represents 11% of internet users
      26 million users predicted in 2010
      Source: emarketer.com
      Twitter predicts 1 Billion users by 2013
      LinkedIn 10 Million users (in six years)
      Twitter users have above-average income and education
    • Open Platform
      Twitter’s API (Application Programming Interface) is open
      Thousands of developers are building applications based on Twitter’s code
      Similar to Apple iPhone apps
      Tweetajob is built on the Twitter API
      Tweets can be searched an indexed and used in other content sites
    • Relationships
      Combined with LinkedIn, Twitter can turn any cold call into a warm call. Get in-depth information by reviewing
      Bio
      URL (blog or LI profile)
      Tweets
      Followers/Following
      Links
    • It’s Mobile
      Receive tweets by visiting the Twitter website
      Receive tweets on your mobile phone (via text message)
      Use Twitter clients – applications that mimic Twitter, with more additional functionality – such as Twitterberry or Tweetie
      Twitter has also developed its own mobile client
    • Tweets Have Legs
    • Integrating Twitter Into Your Recruiting Strategies
      Building Talent Communities
      Integrate Twitter with other media and tools
      Search for passive candidates
      Advertise positions to active and semi-active jobseekers
    • Followers = Community
      • Participate and contribute fresh, interesting, original content
      Answer questions
      Provide clarification
      Share company news, but don’t overdo it
      Interesting profiles
      • Find and follow talent
      • Keywords
      • Events
      • Associations
      • Companies
    • No Social Media Stands Alone
      Integrate Twitter with other media and tools
      Career site
      Blogs
      Facebook Fan Page
      LinkedIn profiles
      Job Alerts/email campaigns
      Email signatures
      Print literature!
    • Searching Twitter
      Within Twitter (use Advanced Search or Twitter Search Operators)
      Try: php linux –jobs -job
      Boolean Search (Google or Bing}
      Try: site:twitter.com php AND (saas OR cloud) –job -jobs
      Using hashtags
      Try: #FOWA @carsonified
      Twitter Search Engines or Directories
      Leapfish
      IceRocket
      Tweetscan
      Tweepsearch or Twellow
      Using Twitter Lists
      Try listorious.com
    • How are Companies Using Twitter to Recruit?
    • Reaching Active and Semi-Active Candidates
    • The Tweetajob Advantage
      Improves the jobseeker experience
      It’s fast
      Jobs are SEO’d
      It’s inexpensive
      Allows you to build relationships
      Strengthens your employer brand
      Feed your talent communities
    • The Tweetajob Advantage
    • Q&A
      ROI?
    • Keep it Going/Pay it Forward!
      Try it! Discount code will follow in email.
      Subscribe to the newsletter for Twitter tips
      Tweet about this webinar. Learn something? FeedbacK? Use hashtag #tweetajob
      Contact us if you would like to learn more about Subscription or Enterprise Packages
      Complete the brief survey