Webinar: Twitter For RecruitersPresentation Transcript
Add Twitter to Your Toolbox Webinar Sponsored by Tweetajob Hashtag #tweetajob
Holy Tweetajob! 2-minute Twitter tutorial What’s the big deal? Why we think Twitter works as a recruiting platform Integrating Twitter into your Social Recruiting Strategy The Tweetajob Solution Q&A
Do You Twitter? 77% - YES 17% - Not Yet 5% - No (1 Nevah!)
How Twitter Works
So What’s The Big Deal? Do jobseekers use Twitter? Is it an appropriate platform for recruiting? Will Twitter be around? Do they even make money?
One Billion – with a B - Users Current conservative estimate – 18 million users access monthly Represents 11% of internet users 26 million users predicted in 2010 Source: emarketer.com Twitter predicts 1 Billion users by 2013 LinkedIn 10 Million users (in six years) Twitter users have above-average income and education
Open Platform Twitter’s API (Application Programming Interface) is open Thousands of developers are building applications based on Twitter’s code Similar to Apple iPhone apps Tweetajob is built on the Twitter API Tweets can be searched an indexed and used in other content sites
Relationships Combined with LinkedIn, Twitter can turn any cold call into a warm call. Get in-depth information by reviewing Bio URL (blog or LI profile) Tweets Followers/Following Links
It’s Mobile Receive tweets by visiting the Twitter website Receive tweets on your mobile phone (via text message) Use Twitter clients – applications that mimic Twitter, with more additional functionality – such as Twitterberry or Tweetie Twitter has also developed its own mobile client
Tweets Have Legs
Integrating Twitter Into Your Recruiting Strategies Building Talent Communities Integrate Twitter with other media and tools Search for passive candidates Advertise positions to active and semi-active jobseekers
Followers = Community
Participate and contribute fresh, interesting, original content
Answer questions Provide clarification Share company news, but don’t overdo it Interesting profiles
Find and follow talent
No Social Media Stands Alone Integrate Twitter with other media and tools Career site Blogs Facebook Fan Page LinkedIn profiles Job Alerts/email campaigns Email signatures Print literature!
Searching Twitter Within Twitter (use Advanced Search or Twitter Search Operators) Try: php linux –jobs -job Boolean Search (Google or Bing} Try: site:twitter.com php AND (saas OR cloud) –job -jobs Using hashtags Try: #FOWA @carsonified Twitter Search Engines or Directories Leapfish IceRocket Tweetscan Tweepsearch or Twellow Using Twitter Lists Try listorious.com
How are Companies Using Twitter to Recruit?
Reaching Active and Semi-Active Candidates
The Tweetajob Advantage Improves the jobseeker experience It’s fast Jobs are SEO’d It’s inexpensive Allows you to build relationships Strengthens your employer brand Feed your talent communities
The Tweetajob Advantage
Keep it Going/Pay it Forward! Try it! Discount code will follow in email. Subscribe to the newsletter for Twitter tips Tweet about this webinar. Learn something? FeedbacK? Use hashtag #tweetajob Contact us if you would like to learn more about Subscription or Enterprise Packages Complete the brief survey