Webinar: Twitter For Recruiters


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Webinar: Twitter For Recruiters

  1. 1. Add Twitter to Your Toolbox<br />Webinar<br />Sponsored by Tweetajob<br />Hashtag #tweetajob<br />
  2. 2. Holy Tweetajob!<br />2-minute Twitter tutorial<br />What’s the big deal? Why we think Twitter works as a recruiting platform<br />Integrating Twitter into your Social Recruiting Strategy<br />The Tweetajob Solution<br />Q&A<br />
  3. 3. Do You Twitter?<br />77% - YES<br />17% - Not Yet<br />5% - No (1 Nevah!)<br />
  4. 4. How Twitter Works<br />
  5. 5. Chaos<br />
  6. 6. So What’s The Big Deal?<br />Do jobseekers use Twitter?<br />Is it an appropriate platform for recruiting?<br />Will Twitter be around? Do they even make money?<br />
  7. 7. One Billion – with a B - Users<br />Current conservative estimate – 18 million users access monthly <br />Represents 11% of internet users<br />26 million users predicted in 2010<br />Source: emarketer.com<br />Twitter predicts 1 Billion users by 2013<br />LinkedIn 10 Million users (in six years)<br />Twitter users have above-average income and education<br />
  8. 8. Open Platform<br />Twitter’s API (Application Programming Interface) is open<br />Thousands of developers are building applications based on Twitter’s code<br />Similar to Apple iPhone apps<br />Tweetajob is built on the Twitter API<br />Tweets can be searched an indexed and used in other content sites<br />
  9. 9. Relationships<br />Combined with LinkedIn, Twitter can turn any cold call into a warm call. Get in-depth information by reviewing <br />Bio<br />URL (blog or LI profile)<br />Tweets<br />Followers/Following<br />Links<br />
  10. 10. It’s Mobile<br />Receive tweets by visiting the Twitter website<br />Receive tweets on your mobile phone (via text message)<br />Use Twitter clients – applications that mimic Twitter, with more additional functionality – such as Twitterberry or Tweetie<br />Twitter has also developed its own mobile client<br />
  11. 11. Tweets Have Legs<br />
  12. 12. Integrating Twitter Into Your Recruiting Strategies<br />Building Talent Communities<br />Integrate Twitter with other media and tools<br />Search for passive candidates<br />Advertise positions to active and semi-active jobseekers<br />
  13. 13. Followers = Community<br /><ul><li>Participate and contribute fresh, interesting, original content</li></ul>Answer questions<br />Provide clarification<br />Share company news, but don’t overdo it<br />Interesting profiles<br /><ul><li>Find and follow talent
  14. 14. Keywords
  15. 15. Events
  16. 16. Associations
  17. 17. Companies</li></li></ul><li>No Social Media Stands Alone<br />Integrate Twitter with other media and tools<br />Career site<br />Blogs<br />Facebook Fan Page<br />LinkedIn profiles<br />Job Alerts/email campaigns<br />Email signatures<br />Print literature!<br />
  18. 18. Searching Twitter<br />Within Twitter (use Advanced Search or Twitter Search Operators) <br />Try: php linux –jobs -job<br />Boolean Search (Google or Bing}<br />Try: site:twitter.com php AND (saas OR cloud) –job -jobs<br />Using hashtags<br />Try: #FOWA @carsonified<br />Twitter Search Engines or Directories<br />Leapfish<br />IceRocket<br />Tweetscan<br />Tweepsearch or Twellow<br />Using Twitter Lists<br />Try listorious.com<br />
  19. 19. How are Companies Using Twitter to Recruit?<br />
  20. 20. Reaching Active and Semi-Active Candidates<br />
  21. 21. The Tweetajob Advantage<br />Improves the jobseeker experience<br />It’s fast<br />Jobs are SEO’d<br />It’s inexpensive<br />Allows you to build relationships<br />Strengthens your employer brand<br />Feed your talent communities<br />
  22. 22. The Tweetajob Advantage<br />
  23. 23. Q&A<br />ROI?<br />
  24. 24. Keep it Going/Pay it Forward!<br />Try it! Discount code will follow in email.<br />Subscribe to the newsletter for Twitter tips<br />Tweet about this webinar. Learn something? FeedbacK? Use hashtag #tweetajob<br />Contact us if you would like to learn more about Subscription or Enterprise Packages<br />Complete the brief survey<br />