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Webinar: Twitter For Recruiters
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Webinar: Twitter For Recruiters

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Transcript

  • 1. Add Twitter to Your Toolbox
    Webinar
    Sponsored by Tweetajob
    Hashtag #tweetajob
  • 2. Holy Tweetajob!
    2-minute Twitter tutorial
    What’s the big deal? Why we think Twitter works as a recruiting platform
    Integrating Twitter into your Social Recruiting Strategy
    The Tweetajob Solution
    Q&A
  • 3. Do You Twitter?
    77% - YES
    17% - Not Yet
    5% - No (1 Nevah!)
  • 4. How Twitter Works
  • 5. Chaos
  • 6. So What’s The Big Deal?
    Do jobseekers use Twitter?
    Is it an appropriate platform for recruiting?
    Will Twitter be around? Do they even make money?
  • 7. One Billion – with a B - Users
    Current conservative estimate – 18 million users access monthly
    Represents 11% of internet users
    26 million users predicted in 2010
    Source: emarketer.com
    Twitter predicts 1 Billion users by 2013
    LinkedIn 10 Million users (in six years)
    Twitter users have above-average income and education
  • 8. Open Platform
    Twitter’s API (Application Programming Interface) is open
    Thousands of developers are building applications based on Twitter’s code
    Similar to Apple iPhone apps
    Tweetajob is built on the Twitter API
    Tweets can be searched an indexed and used in other content sites
  • 9. Relationships
    Combined with LinkedIn, Twitter can turn any cold call into a warm call. Get in-depth information by reviewing
    Bio
    URL (blog or LI profile)
    Tweets
    Followers/Following
    Links
  • 10. It’s Mobile
    Receive tweets by visiting the Twitter website
    Receive tweets on your mobile phone (via text message)
    Use Twitter clients – applications that mimic Twitter, with more additional functionality – such as Twitterberry or Tweetie
    Twitter has also developed its own mobile client
  • 11. Tweets Have Legs
  • 12. Integrating Twitter Into Your Recruiting Strategies
    Building Talent Communities
    Integrate Twitter with other media and tools
    Search for passive candidates
    Advertise positions to active and semi-active jobseekers
  • 13. Followers = Community
    • Participate and contribute fresh, interesting, original content
    Answer questions
    Provide clarification
    Share company news, but don’t overdo it
    Interesting profiles
  • No Social Media Stands Alone
    Integrate Twitter with other media and tools
    Career site
    Blogs
    Facebook Fan Page
    LinkedIn profiles
    Job Alerts/email campaigns
    Email signatures
    Print literature!
  • 18. Searching Twitter
    Within Twitter (use Advanced Search or Twitter Search Operators)
    Try: php linux –jobs -job
    Boolean Search (Google or Bing}
    Try: site:twitter.com php AND (saas OR cloud) –job -jobs
    Using hashtags
    Try: #FOWA @carsonified
    Twitter Search Engines or Directories
    Leapfish
    IceRocket
    Tweetscan
    Tweepsearch or Twellow
    Using Twitter Lists
    Try listorious.com
  • 19. How are Companies Using Twitter to Recruit?
  • 20. Reaching Active and Semi-Active Candidates
  • 21. The Tweetajob Advantage
    Improves the jobseeker experience
    It’s fast
    Jobs are SEO’d
    It’s inexpensive
    Allows you to build relationships
    Strengthens your employer brand
    Feed your talent communities
  • 22. The Tweetajob Advantage
  • 23. Q&A
    ROI?
  • 24. Keep it Going/Pay it Forward!
    Try it! Discount code will follow in email.
    Subscribe to the newsletter for Twitter tips
    Tweet about this webinar. Learn something? FeedbacK? Use hashtag #tweetajob
    Contact us if you would like to learn more about Subscription or Enterprise Packages
    Complete the brief survey