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Twitter Strategy for Real Recruiters
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Twitter Strategy for Real Recruiters

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  • Mowing the lawnGoing on a date?In Seattle? In NYC?
  • Condo association
  • Make them come back for more!
  • Make them come backfor more!
  • Make them come back for more!
  • Transcript

    • 1. Twitter Strategy for real recruiters
      ONREC Sourcing Summit Sept 14, 2010
    • 2. What are you trying to do?
    • 3. Your strategy depends on yoursituation.
      Finding talent is hard (scarcity)
      You’d better be good at this – spend time & $$
      Automate the process
      Jobis critical
      Outsource or form a swat team
      Don’t work too hard on this
    • 4. Why Twitter?
      ‘cuz everyone else is doing it
      there might be untapped talent
      looks like it might be fun
      relationships r us
      Twitter users match our demographics
    • 5. Some things to keep in mind before you dive in
      Twitter might not be for you*
      You might need to experiment, reset
      You should probably work with legal, marketing, communications and other sordid characters*or, expect a few false starts
    • 6. You might not be an overnight sensation
    • 7. What can Twitter do for you?
    • 8. What can Twitter do for you?
      Branding, awareness and reputation management
      Build a talent community
      Improve customer candidate experience
      Research and competitive intelligence
      Direct sales recruiting opportunities
    • 9. Brand, awareness & reputation management
      Finding talent is hard (scarcity)
      You’d better be good at this – spend time & $$
      Automate the process
      Jobis critical
      Outsource or form a swat team
      Don’t work too hard on this
    • 10. Build a talent community
      Finding talent is hard (scarcity)
      You’d better be good at this – spend time & $$
      Automate the process
      Jobis critical
      Outsource or form a swat team
      Don’t work too hard on this
    • 11. Talent Community?
      Communication outside your ATS or formal process
      Proprietary
      Fluid (members opt-in, opt-out at will)
      Contained (replenishing)
      Three-way conversation possible
    • 12. Improve candidate experience
      Finding talent is hard (scarcity)
      You’d better be good at this – spend time & $$
      Automate the process
      Jobis critical
      Outsource or form a swat team
      Don’t work too hard on this
    • 13. Research and CI
      Finding talent is hard (scarcity)
      You’d better be good at this – spend time & $$
      Automate the process
      Jobis critical
      Outsource or form a swat team
      Don’t work too hard on this
    • 14. Direct recruiting
      Finding talent is hard (scarcity)
      You’d better be good at this – spend time & $$
      Automate the process
      Jobis critical
      Outsource or form a swat team
      Don’t work too hard on this
    • 15. How????
    • 16. Five Pillars of Twitter Recruiting Strategy
      Build and promote your brand
      Tweet your jobs
      Proactively source talent
      Develop long term relationships
      Measure and communicate success
    • 17. 1. Build and promote your brand
      Twitter background and avatar
      Bio and URL
      Content
      Who will tweet?
      What will you share
      What won’t you share?
      Consider PR and branding training
    • 18. GE “gets” it. Somewhat.
    • 19. 2. Tweet your jobs
      Targeted
      Job skill
      Location
      Timely
      Format
      length
      Searchable
      Hashtag
      Mobile
    • 20.
    • 21. Advanced Approach
    • 22. 3. Proactively source talent
      Advanced search
      Twitter lists
      Events/hashtags
      Get creative!
    • 23. Advanced Search
    • 24. X-Ray Search: site:twitter.com "software developer" (php or lamp) -job -jobs
    • 25. Real-Time Search Engines
    • 26. Use lists to curate groups of people
      List your employees on Twitter
      List your recruiters on Twitter
      Create lists of experts in your industry/function
      Keep up with the conversation
      You don’t have to follow someone to include them on a list
    • 27. Searching Lists
    • 28. Search Twitter Directories
    • 29. Use lists to stay organized
    • 30. Hashtags – easy way to find relevant people/content
      Looks like this: #onrec
      Use a Twitter client or dashboard
      Search for hashtag content
      Save searches
      Create your own hashtag
    • 31. Discovering hashtags
    • 32. Viewing hashtags
    • 33. 4. Build relationships
      Your success depends on it.
      If you don’t want to do this, get out of recruiting
      Content, content, content
      Editorial calendar
      From online to offline and back
    • 34. Engage! Get people excited.
    • 35. Share awesome, original content
      Include personal experiences
      “Inside” your company, industry or function
      Feature employees as much as possible
      Share awesome photos and videos
      Whitepapers, blog posts, articles
      Promotions and awards
      “How to”
      News, providing it’s news
      Integrate FB, careersite, youtube, etc.
    • 36. The almighty retweet
      Increase exposure and attract new followers
      Two-way:
      Retweet great content
      Make sure your content gets retweeted
      Make sure you’re retweetable
      Include links (bit.ly works best)
      Tweet on Friday
      Leave room for editorial
      Shorten your tweet to 120 characters
      Tweet it first!
      Add “color commentary”
    • 37. Turn followers into candidates
      Curate and tend to your lists
      Research followers
      Further refine list
      Find other talent communities
      Cross reference/leg work
      LinkedIn
      Blog
      Google or Yahoo Profiles
    • 38. Developing deeper relationships
      Proceed with caution
      Direct sourcing
      Respond with an @reply to get attention
      Send specific DMswith call to action
      Check out (or comment) on this blog post
      Event invitation
      Get offline!
      No spam!
    • 39. 5. Measure & communicate success over time
      Facebookfans, likes and shares
      Twitter followers and retweets
      Youtube views
      Newsletter subscribers
      Link popularity
      RSS subscribers
      Website traffic (plot campaigns)
      Comments (and insights)
      Traditional sourcing data
    • 40. Use a Twitter client to track metrics
    • 41. Get at me! Hire me!
      email me: carmen@tweetajob.com
      call me: 206.465.3205
      tweet me: @peoplesharkor @tweetajob
      FB me:www.facebook.com/Tweetajob
      link: www.linkedin.com/in/carmenhudson
      visit me: www.tweetajob.com
      download preso: www.slideshare.net/Tweetajob
      get our newsletter: http://eepurl.com/gsxT

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