Twitter Strategy for Real Recruiters

Twitter Strategy for real recruiters
ONREC Sourcing Summit Sept 14, 2010

What are you trying to do?

Your strategy depends on yoursituation.
Finding talent is hard (scarcity)
You’d better be good at this – spend time & $$
Automate the process
Jobis critical
Outsource or form a swat team
Don’t work too hard on this

Why Twitter?
‘cuz everyone else is doing it
there might be untapped talent
looks like it might be fun
relationships r us
Twitter users match our demographics

Some things to keep in mind before you dive in
Twitter might not be for you*
You might need to experiment, reset
You should probably work with legal, marketing, communications and other sordid characters*or, expect a few false starts

You might not be an overnight sensation

What can Twitter do for you?

What can Twitter do for you?
Branding, awareness and reputation management
Build a talent community
Improve customer candidate experience
Research and competitive intelligence
Direct sales recruiting opportunities

Brand, awareness & reputation management
Jobis critical

Build a talent community
Jobis critical

Talent Community?
Communication outside your ATS or formal process
Proprietary
Fluid (members opt-in, opt-out at will)
Contained (replenishing)
Three-way conversation possible

Improve candidate experience
Jobis critical

Research and CI
Jobis critical

Direct recruiting
Jobis critical

How????

Five Pillars of Twitter Recruiting Strategy
Build and promote your brand
Tweet your jobs
Proactively source talent
Develop long term relationships
Measure and communicate success

1. Build and promote your brand
Twitter background and avatar
Bio and URL
Content
Who will tweet?
What will you share
What won’t you share?
Consider PR and branding training

GE “gets” it. Somewhat.

2. Tweet your jobs
Targeted
Job skill
Location
Timely
Format
length
Searchable
Hashtag
Mobile

Advanced Approach

3. Proactively source talent
Advanced search
Twitter lists
Events/hashtags
Get creative!

Advanced Search

X-Ray Search: site:twitter.com "software developer" (php or lamp) -job -jobs

Real-Time Search Engines

Use lists to curate groups of people
List your employees on Twitter
List your recruiters on Twitter
Create lists of experts in your industry/function
Keep up with the conversation
You don’t have to follow someone to include them on a list

Searching Lists

Search Twitter Directories

Use lists to stay organized

Hashtags – easy way to find relevant people/content
Looks like this: #onrec
Use a Twitter client or dashboard
Search for hashtag content
Save searches
Create your own hashtag

Discovering hashtags

Viewing hashtags

4. Build relationships
Your success depends on it.
If you don’t want to do this, get out of recruiting
Content, content, content
Editorial calendar
From online to offline and back

Engage! Get people excited.

Share awesome, original content
Include personal experiences
“Inside” your company, industry or function
Feature employees as much as possible
Share awesome photos and videos
Whitepapers, blog posts, articles
Promotions and awards
“How to”
News, providing it’s news
Integrate FB, careersite, youtube, etc.

The almighty retweet
Increase exposure and attract new followers
Two-way:
Retweet great content
Make sure your content gets retweeted
Make sure you’re retweetable
Include links (bit.ly works best)
Tweet on Friday
Leave room for editorial
Shorten your tweet to 120 characters
Tweet it first!
Add “color commentary”

Turn followers into candidates
Curate and tend to your lists
Research followers
Further refine list
Find other talent communities
Cross reference/leg work
LinkedIn
Blog
Google or Yahoo Profiles

Developing deeper relationships
Proceed with caution
Direct sourcing
Respond with an @reply to get attention
Send specific DMswith call to action
Check out (or comment) on this blog post
Event invitation
Get offline!
No spam!

5. Measure & communicate success over time
Facebookfans, likes and shares
Twitter followers and retweets
Youtube views
Newsletter subscribers
Link popularity
RSS subscribers
Website traffic (plot campaigns)
Comments (and insights)
Traditional sourcing data

Use a Twitter client to track metrics

Get at me! Hire me!
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Twitter Strategy for Real Recruiters

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