What Are You Doing? Leveraging Twitter for Recruiting

What are you doing? Twitter is a collection of 140-character blog posts, aka microblogging Each entry is called a “Tweet” Estimates say that there are 15 Million active Twitter users Topics range from ridiculous to extremely helpful. It all depends on who you “follow” Twitter is an open source application. Anyone and everyone can build a compatible tool Log into twitter via the website, an interface application or your mobile phone . Tweet, or receive tweets whenever you want

Twitter is a collection of 140-character blog posts, aka microblogging

Each entry is called a “Tweet”

Estimates say that there are 15 Million active Twitter users

Topics range from ridiculous to extremely helpful. It all depends on who you “follow”

Twitter is an open source application. Anyone and everyone can build a compatible tool

Log into twitter via the website, an interface application or your mobile phone .

Tweet, or receive tweets whenever you want

Getting Started Visit www.twitter.com to set up an account Choose a descriptive screen name, but list your real name in your profile if you want to be included in search results, or want others to find you. Include a picture or icon, as well a short bio, to encourage folks to follow you. Provide a url as well. To use Twitter with your mobile phone, download an application such as Twitterberry or Tweetie for iPhone

Visit www.twitter.com to set up an account

Choose a descriptive screen name, but list your real name in your profile if you want to be included in search results, or want others to find you.

Include a picture or icon, as well a short bio, to encourage folks to follow you. Provide a url as well.

To use Twitter with your mobile phone, download an application such as Twitterberry or Tweetie for iPhone

That’s me! I follow over 1900 Twitterers! ~1500 folks follow me. My profile My bio DMs are for private discussions

Language and Etiquette Follow a user to read their tweets Users who follow you can read your tweets Q: How often should you tweet? A: We recommend at least once a day. You will find your stride. Don’t fill up a screen with your tweets. What should you tweet about? Information sharing, especially links “ Brain farts” Ask for help Woots and shout-outs Language/conventions @ RT (retweet) DM (direct message) Hashtags (# - useful when searching) #followfriday (interesting folks to follow) Twitter Etiquette Twitter Glossary

Follow a user to read their tweets

Users who follow you can read your tweets

Q: How often should you tweet? A: We recommend at least once a day. You will find your stride. Don’t fill up a screen with your tweets.

What should you tweet about?

Information sharing, especially links

“ Brain farts”

Ask for help

Woots and shout-outs

Language/conventions

@

RT (retweet)

DM (direct message)

Hashtags (# - useful when searching)

#followfriday (interesting folks to follow)

Start Tweetin’

But…. why ? Self expression Learning and knowledge sharing Marketing and promotion Research and competitive intelligence Relationship building It’s fast, and it’s free Why I Love Twitter by Tim O’Reilly

Self expression

Learning and knowledge sharing

Marketing and promotion

Research and competitive intelligence

Relationship building

It’s fast, and it’s free

Twitter Applications for Recruiters Post Jobs Find leads, contacts or candidates Relationship/network/community building Employer branding Research leads Getting up to speed on a skill or function Communicating during an event Competitive Intelligence

Post Jobs

Find leads, contacts or candidates

Relationship/network/community building

Employer branding

Research leads

Getting up to speed on a skill or function

Communicating during an event

Competitive Intelligence

Posting Jobs to Twitter Be mindful of etiquette Big network for broad reach Smaller, targeted network for niche positions Remember, only 140 characters, so use a URL shortener, such as www.tinyurl. com or www.bit.ly Make sure your bio lets candidates know who you are Ask for the RT or DM Manage the timing of your tweets using www.tweetlater.com

Be mindful of etiquette

Big network for broad reach

Smaller, targeted network for niche positions

Remember, only 140 characters, so use a URL shortener, such as www.tinyurl. com or www.bit.ly

Make sure your bio lets candidates know who you are

Ask for the RT or DM

Manage the timing of your tweets using www.tweetlater.com

Searching for Leads/Building your Network www.search.twitter.com (supports advanced search, boolean and operators) X-ray using search engines site:twitter.com “software developer” (saas OR cloud) -job -jobs “seattle” Distinguish between searching profiles, bios or tweets Works best for very targeted searches Finding one contact often leads to the jackpot! Search for hashtags, especially for events i.e. #ces The Boolean Blackbelt has written a great article with more Twitter search tips

www.search.twitter.com (supports advanced search, boolean and operators)

X-ray using search engines site:twitter.com “software developer” (saas OR cloud) -job -jobs “seattle”

Distinguish between searching profiles, bios or tweets

Works best for very targeted searches

Finding one contact often leads to the jackpot!

Search for hashtags, especially for events i.e. #ces

The Boolean Blackbelt has written a great article with more Twitter search tips

Twitter Search Operators

Tweetin’ for success There are several Twitter directories; use these to find releant people to follow www.twellow.com www.justtweetit.com www.twittertroll.com www.twithority.com Or, try Twitter Alerts – get relevant tweets sent to your email address Use status manager such as www.friendfeed.com or www.hellotxt.com to post to multiple social networking sites Establish, join or search Twitter Groups The best way to build a big following is to provide value (including humor), participate, support others, have a personality How to Build Community on Twitter How to Win Friends and Twinfluence

There are several Twitter directories; use these to find releant people to follow

www.twellow.com

www.justtweetit.com

www.twittertroll.com

www.twithority.com

Or, try Twitter Alerts – get relevant tweets sent to your email address

Use status manager such as www.friendfeed.com or www.hellotxt.com to post to multiple social networking sites

Establish, join or search Twitter Groups

The best way to build a big following is to provide value (including humor), participate, support others, have a personality

Twitter is a Great Way to Promote Your Employee Brand Share links to your blog/blog postings Share photos and Flickr streams www.snaptweet.com www.twitpic.com Bios, backgrounds and avatars are extremely important Include your Twitter username and link in your e-mail signature (follow me!)

Share links to your blog/blog postings

Share photos and Flickr streams

www.snaptweet.com

www.twitpic.com

Bios, backgrounds and avatars are extremely important

Include your Twitter username and link in your e-mail signature (follow me!)

Researching Candidates Use search tools to find candidates Follow links in bios (often to blogs) Scan twitterstream to identify interests and passions Scan followers to build your network Use tools such as Tweetdeck, Tweetgride and Yahoo Sideline to track topics Remember, use this research for informational – not decision-making -- purposes

Use search tools to find candidates

Follow links in bios (often to blogs)

Scan twitterstream to identify interests and passions

Scan followers to build your network

Use tools such as Tweetdeck, Tweetgride and Yahoo Sideline to track topics

Remember, use this research for informational – not decision-making -- purposes

Twitter is an irresistible learning tool!* Use search tools for quick tutorial Use directories to find experts Use Twitter alerts for up-to-the-minute CI Search for company info, product release info, even your team or competitor teams Find out what the pundits have to say, and find out what insiders have to say Follow conferences, even if you aren’t there by using hashtags (i.e. #ces) If you are there, “live tweet” it * Irresistible to geeks like me

Use search tools for quick tutorial

Use directories to find experts

Use Twitter alerts for up-to-the-minute CI

Search for company info, product release info, even your team or competitor teams

Find out what the pundits have to say, and find out what insiders have to say

Follow conferences, even if you aren’t there by using hashtags (i.e. #ces)

If you are there, “live tweet” it

A Few Twitter Resources Twitter Fan Wiki Guide to Twitter Resources for Journalists Five Ways to Discover Twitter Applications Mashable’s Guide to Twitter Tools Twitterrati Twitip Blog Executives on Twitter Recruiters on Twitter

Twitter Fan Wiki

Guide to Twitter Resources for Journalists

Five Ways to Discover Twitter Applications

Mashable’s Guide to Twitter Tools

Twitterrati

Twitip Blog

Executives on Twitter

Recruiters on Twitter

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