Tweetajob Webinar: Twitter For Recruiters
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Tweetajob Webinar: Twitter For Recruiters

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Presentation from Free Tweetajob Webinar: Twitter for Recruiters (Dec 10, 2009)

Presentation from Free Tweetajob Webinar: Twitter for Recruiters (Dec 10, 2009)

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Transcript

  • 1. Add Twitter to Your Toolbox Webinar Sponsored by Tweetajob Hashtag #tweetajob
  • 2. Holy Tweetajob! •  2-minute Twitter tutorial •  What’s the big deal? Why we think Twitter works as a recruiting platform •  Integrating Twitter into your Social Recruiting Strategy •  The Tweetajob Solution •  Q&A
  • 3. Do You Twitter? •  77% - YES •  17% - Not Yet •  5% - No (1 Nevah!)
  • 4. How Twitter Works
  • 5. Chaos
  • 6. So What’s The Big Deal? •  Do jobseekers use Twitter? •  Is it an appropriate platform for recruiting? •  Will Twitter be around? Do they even make money?
  • 7. One Billion – with a B - Users •  Current conservative estimate – 18 million users access monthly •  Represents 11% of internet users •  26 million users predicted in 2010 Source: emarketer.com •  Twitter predicts 1 Billion users by 2013 •  LinkedIn 10 Million users (in six years) •  Twitter users have above-average income and education
  • 8. Open Platform •  Twitter’s API (Application Programming Interface) is open –  Thousands of developers are building applications based on Twitter’s code –  Similar to Apple iPhone apps •  Tweetajob is built on the Twitter API •  Tweets can be searched an indexed and used in other content sites
  • 9. Relationships •  Combined with LinkedIn, Twitter can turn any cold call into a warm call. Get in-depth information by reviewing –  Bio –  URL (blog or LI profile) –  Tweets –  Followers/Following –  Links
  • 10. It’s Mobile •  Receive tweets by visiting the Twitter website •  Receive tweets on your mobile phone (via text message) •  Use Twitter clients – applications that mimic Twitter, with more additional functionality – such as Twitterberry or Tweetie •  Twitter has also developed its own mobile client
  • 11. Tweets Have Legs
  • 12. Integrating Twitter Into Your Recruiting Strategies •  Building Talent Communities •  Integrate Twitter with other media and tools •  Search for passive candidates •  Advertise positions to active and semi-active jobseekers
  • 13. Followers = Community •  Participate and contribute fresh, interesting, original content •  Answer questions •  Provide clarification •  Share company news, but don’t overdo it •  Interesting profiles •  Find and follow talent •  Keywords •  Events •  Associations •  Companies
  • 14. No Social Media Stands Alone •  Integrate Twitter with other media and tools •  Career site •  Blogs •  Facebook Fan Page •  LinkedIn profiles •  Job Alerts/email campaigns •  Email signatures •  Print literature!
  • 15. Searching Twitter •  Within Twitter (use Advanced Search or Twitter Search Operators) –  Try: php linux –jobs -job •  Boolean Search (Google or Bing} –  Try: site:twitter.com php AND (saas OR cloud) –job -jobs •  Using hashtags –  Try: #FOWA @carsonified •  Twitter Search Engines or Directories –  Leapfish –  IceRocket –  Tweetscan –  Tweepsearch or Twellow •  Using Twitter Lists –  Try listorious.com
  • 16. How are Companies Using Twitter to Recruit?
  • 17. Reaching Active and Semi-Active Candidates
  • 18. The Tweetajob Advantage •  Improves the jobseeker experience •  It’s fast •  Jobs are SEO’d •  It’s inexpensive •  Allows you to build relationships •  Strengthens your employer brand •  Feed your talent communities
  • 19. The Tweetajob Advantage Tweetajob “The Other Job Boards Do-it-Yourself Guy” Easy to use ✔ ✔ Jobseeker ✔ Experience Targeted Tweets ✔ ✔ 1,000 Tweet Limit N/A N/A ✔ ✔ SEO-enabled ✔ Automation avail ✔ ✔ ? Employer Branding ✔ ✔ ✔ Cost $5-$30 $.99-9.99 FREE
  • 20. Q&A •  ROI?
  • 21. Keep it Going/Pay it Forward! •  Try it! Discount code will follow in email. •  Subscribe to the newsletter for Twitter tips •  Tweet about this webinar. Learn something? FeedbacK? Use hashtag #tweetajob •  Contact us if you would like to learn more about Subscription or Enterprise Packages •  Complete the brief survey