The Tweetajob Solution

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  • We can help you eliminate the noise, makes us a valuable recruiting solution
  • Add survey results
  • Harness the power – can be productive
    Competing with do-it-yourself, focused recruiting efforts
    Brand, exposure – they can be turned off by your brand if they receive stuff that’s not of interest
    The ability to target is very important
  • Stand-alone topic
  • The Tweetajob Solution

    1. 1. The Tweetajob Solution Sharing your employment message through Twitter
    2. 2. Is Twitter an Effective Recruiting Platform? • Do jobseekers use Twitter? • Is it a time waster? • Will Twitter produce measurable results? • Is it scalable?
    3. 3. Informal Survey of Recruiters: Do You Twitter? • 71% - YES • 14% - Not Yet • 14% - No • 5% Good Results • 12% Mixed Results • 14% Poor Results • 55% Plan to try
    4. 4. One Billion Twitter Users by 2013 • Current conservative estimate:18 million users access monthly – Represents 11% of internet users – 26 million users predicted in 2010 • Male and female users, many accessing Twitter while at work or via mobile device Source: emarketer.com
    5. 5. The majority of Twitter Users are mid-career Source: Google Analytics
    6. 6. Twitter users score high on education Source: Google Analytics
    7. 7. Social Media: Monthly Unique Visitors Source: Google Analytics
    8. 8. Tweets Have Legs
    9. 9. Applications of Twitter for Recruiting • Advertise positions to active and semi-active jobseekers • Build Talent Communities • Promote employer brand • Integrate with other social media and recruiting tools • Identify passive candidates/lead generation
    10. 10. Is this your Twitter strategy?
    11. 11. ~200 Jobs/minute Posted to Twitter, but Few Followers
    12. 12. Fire Hose Approach • Invest time and resources to build a following • Post jobs manually or through a feed • Cannot control relevance of tweets • Excessive volume (even jobseekers don’t like spam) • No SEO – wasted opportunity
    13. 13. The Fire Hose Approach
    14. 14. The Tweetajob Approach • Improves the jobseeker experience; our patent-pending geotargeting technology is best-in-class • Provides greater exposure through SEO • Allows employers to focus on building relationships and strengthening the employer brand • Engages your current pipeline, and attracts new talent
    15. 15. What is Tweetajob? Twitter SEO Mobile Recruiting
    16. 16. Solution: Employers post jobs…jobseekers get relevant tweets
    17. 17. Easy-to-use interface
    18. 18. We simplify Twitter for jobseekers and recruiters • Recruiters use simple interface to post jobs, or submit jobs through an XML feed • Tweetajob posts jobs instantly/ automatically • Jobseekers select desired geography and job categories to receive only relevant job tweets • Jobseekers receive tweets instantly via Twitter or mobile device (sms message)
    19. 19. Choose a package that works for your organization
    20. 20. Posting Package • Monthly subscription – Unlimited tweets – Includes SEO Upgrade – Good value, if you tweet 20 or more jobs monthly • Pricing determined by number of users • No branding or automation
    21. 21. Tweetajob Attract™ • White label service that automates job tweets (via xml feed) – unlimited postings! • Seamless, Branded Twitter presence (microsite) • Widgets help you inform and attract your talent community • Collect exclusive passive candidate data • Substantial value for organizations with high volume/unique needs
    22. 22. Your Career Site, Our Technology Receive job notifications via Twitter by clicking here! Your Company
    23. 23. Tweetajob Attract™ MicroManagement, Inc.Your Company Your Company
    24. 24. Connect with us! – @tweetajob – @peopleshark – Facebook, LinkedIn and Newsletter

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