NHRMA Fundamentals of Social Recruiting

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2011 NHRMA Presenation: The Essential Elements of Social Recruiting

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  • Explore the most popular social media platformsWhy social media is compelling to recruitersPotential landminesDeveloping an effective social recruiting strategy – essential elements
  • First, I’ll introduce myselfStarted with the internetExecutive search, Amazon, Microsoft, Starbucks YahooCurrently Tweetajob, Recruiting Toolbox (strategy, training and tools)I’m 47 years old
  • My latest idea…Who needs to find software developers?I can find a bunch of themWhat if…
  • You must engage your friends, fans, followers and employeesTo engage, you need compelling contentInteraction leads to action (turntable)From the beginning, measure results over timeYou must be disciplined and methodical in your approach and clear about your strategyYou must partner with legal, PR, graphics, marketing, branding, I/T, agencies, SEO etc. communications & soc media committeeYou must be fearless (you can’t predict the outcome)
  • Let’s dive into Twitter, my favorite platform!
  • A few statistics to underscore the scope, influence and importance of networksWhy do you spend less (or nothing) on newspaper ads? Because only our grandparents read the newspaper!I am sharing not to IMPRESS you – but to impress on you that social media IS media
  • I don’t care if users tweet once a minute, or once a year.As a recruiter, I care about1. Profile information2. Their friends, their friend’s friends3. Other social networks
  • 200 million
  • How are companies using Twitter to recruit?
  • Engagement, interactionContent
  • This is what sourcers are doing.Note the search string.If you need developers – or any other talent – and you block Twitter, you’re cutting off your nose to spite your face!
  • Social media is a direct route candidatesLegal LANDMINEThis is why the timid back away.
  • Location based socialnetworkingI have achieved the wino badge!Note: my foursquare is connected to Twitter, which is connected to FB
  • Retailers are using Foursquare to offer deals and discounts.Only logical that they will encourage instore applications.Engagement!
  • LinkedIn is recruiter’s gold!
  • We purchased corporate directories
  • Methodical data collectionMeasuring the growth of the network
  • NewIntensely connected networks
  • Who has claimed, “Facebook isn’t for recruiting”I have.
  • I was wrong.
  • A note on being fearless.Stop blocking facebook. It’s like blocking the internet or the phone.You’re worrying about nothing.
  • Content, engagementMETHODICAL, partnerships with marketing, branding, social media committee
  • engage
  • While we’re on the subject of Facebook…Drunken photos, personal informationWhen was excessive drinking invented?What % of your employees have, at one time, been drunk?
  • The goal is to be INCLUSIVEDo not use social media to make decisions or EXCLUDE people from the process
  • Social media policy non disclosure, media
  • 3 updates a day average
  • Launched June 28Growing at a faster rate than Twitter, Facebook – it may also die just as quickly
  • Google+ is the new giant on the scene…we’re waiting to find out if it takes off…Popular among techies
  • You must engage your friends, fans, followers and employeesTo engage, you need compelling contentInteraction leads to action (turntable)From the beginning, measure results over timeYou must be disciplined and methodical in your approach and clear about your strategyYou must partner with legal, PR, graphics, marketing, branding, I/T, agencies, SEO etc. communications & soc media committeeYou must be fearless (you can’t predict the outcome)
  • Mobile recruiting conference was last week
  • That is a HUGE number
  • That is a HUGE number
  • That is a HUGE number
  • “Blackberry bling”
  • Mobile apps vs. mobile web – is your website mobile ready?
  • Events,EntertainmentGamificationBlogs
  • Pepsico has a social recruiting task force to work on big pictureMeasure recruiting metrics, social media conversions, growth over time
  • You must engage your friends, fans, followers and employeesTo engage, you need compelling contentInteraction leads to actionFrom the beginning, measure results over timeYou must be disciplined and methodical in your approachYou must partner with legal, PR, graphics, marketing, branding, I/T, agencies, SEO etc. communications & soc media committeeYou must be fearless
  • NHRMA Fundamentals of Social Recruiting

    1. 1. Essential Elements<br />of Social Recruiting<br />
    2. 2. Today<br /> In less than five years, social media has rocked our worlds. Free-flowing information, intensely connected networks, and casual, real-time communication present recruiting organizations with unprecedented opportunities. It's time, however, to get serious. It's our job to ensure that our social media policies and practices are aligned with overall talent strategy. Are your external communications aligned with important marketing and PR goals? Legal guidelines? Who's driving the bus? In this workshop, we'll discuss the essential elements of a social recruiting strategy, and help you make sense of a new and very real phenomenon.<br />
    3. 3. Hello.<br />
    4. 4. Let’s get this party started!<br />
    5. 5. engage<br />content<br />interact<br />measure<br />methodical<br />partner<br />fearless<br />
    6. 6.
    7. 7. 13%<br />of adults online use Twitter<br />
    8. 8. 200 million<br />Twitter profiles<br />
    9. 9. 370,000<br />new users every day<br />
    10. 10. 138,888<br />tweets per minute<br />
    11. 11. 45%<br />of U.S. companies use twitter to find candidates<br />
    12. 12. Almost everyone makes this mistake<br />
    13. 13. The little green gecko gets it<br />
    14. 14. Finding Android Developers on Twitter<br />
    15. 15. Bingo! Pete is a Seattle Android developer. <br />
    16. 16. More Android Developers on Twitter<br />
    17. 17.
    18. 18. 10 million<br />Foursquare Users<br />
    19. 19. 3 million<br />check-ins every day<br />
    20. 20. 2<br />number of years Foursquare has existed<br />
    21. 21. Foursquare campaign<br />
    22. 22.
    23. 23. 119 Million<br />LinkedIn members<br />
    24. 24. 3.8 Million<br />HR professionals<br />
    25. 25. 58%<br />individual contributors<br />
    26. 26. LinkedIn Intelligence<br />
    27. 27. Jibe<br />
    28. 28.
    29. 29. 750 million<br />active users<br />
    30. 30. 130<br />average number of friends<br />
    31. 31. 3<br />average number of daily status updates per user<br />
    32. 32. 30<br />Minutes spent by average user per day<br />
    33. 33. Companies on Facebook<br />
    34. 34. Facebook Recruiting Apps<br />
    35. 35.
    36. 36. Posting Jobs to Facebook<br />
    37. 37.
    38. 38. Jobvite invites interaction<br />
    39. 39.
    40. 40.
    41. 41. While we’re on the subject<br />
    42. 42. 68% have rejected candidates because of social networking<br />
    43. 43. Remember Pete? The Seattle (Christian) Android Developer<br />
    44. 44. The new normal<br />What’s new:<br />Employees have audiences and “brands”<br />The proliferation of photography at work<br />What’s old:<br />Employees talk, gossip and waste time<br />Discrimination laws have not changed<br />Concerted activity, right to discuss wages, terms of and conditions of employment<br />
    45. 45. RescueTime tracks your worklife<br />
    46. 46.
    47. 47. 25 million<br />g+ profiles in 90 days<br />
    48. 48. Facebook killer?<br />
    49. 49. engage<br />content<br />interact<br />measure<br />methodical<br />partner<br />fearless<br />
    50. 50.
    51. 51. 83%<br />of Americans own cell phones<br />
    52. 52. 35%<br />of Americans own smart phones<br />
    53. 53. 31%<br />of cell phone owners prefer text messages over voice calls<br />
    54. 54. 41.5<br />Text messages sent per day by average user<br />
    55. 55. 72<br />average hours it takes to respond to email<br />
    56. 56. 3<br />average minutes it takes to respond to text<br />
    57. 57.
    58. 58. Job Rooster<br />
    59. 59. QR Codes<br />
    60. 60. There’s an app for that<br />
    61. 61.
    62. 62. 490 Million<br />unique Youtube users<br />
    63. 63. 2.9 Billion<br />hours per month watching Youtube videos<br />
    64. 64. 18 Million<br />adults have been “Rickrolled”<br />
    65. 65. Employers on YouTube<br />
    66. 66. Job Video and Podcasts<br />
    67. 67. More Dancing at Work<br />
    68. 68. Blogs<br />
    69. 69. Events<br />
    70. 70. Events<br />
    71. 71. Q&A<br />
    72. 72. That’s a lot of info<br />Start with an objective (i.e., hire more RNs)<br />Create a task force, partner internally<br />Do a few things well<br />You’ll need a CRM, think like a marketer<br />Participate in the conversation<br />Measure everything<br />Be fearless, have fun<br />
    73. 73. engage<br />content<br />interact<br />measure<br />methodical<br />partner<br />fearless<br />
    74. 74. Let’s connect!<br />carmen@recruitingtoolbox.com<br />carmen@tweetajob.com<br />@peopleshark<br />@recruittoolbox<br />Facebook/recruitingtoolbox<br />Facebook/tweetajob<br />
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