NHRMA Fundamentals of Social Recruiting

Essential Elements
of Social Recruiting

Today
In less than five years, social media has rocked our worlds. Free-flowing information, intensely connected networks, and casual, real-time communication present recruiting organizations with unprecedented opportunities. It's time, however, to get serious. It's our job to ensure that our social media policies and practices are aligned with overall talent strategy. Are your external communications aligned with important marketing and PR goals? Legal guidelines? Who's driving the bus? In this workshop, we'll discuss the essential elements of a social recruiting strategy, and help you make sense of a new and very real phenomenon.

Hello.

Let’s get this party started!

engage
content
interact
measure
methodical
partner
fearless

13%
of adults online use Twitter

200 million
Twitter profiles

370,000
new users every day

138,888
tweets per minute

45%
of U.S. companies use twitter to find candidates

Almost everyone makes this mistake

The little green gecko gets it

Finding Android Developers on Twitter

Bingo! Pete is a Seattle Android developer.

More Android Developers on Twitter

10 million
Foursquare Users

3 million
check-ins every day

2
number of years Foursquare has existed

Foursquare campaign

119 Million
LinkedIn members

3.8 Million
HR professionals

58%
individual contributors

LinkedIn Intelligence

750 million
active users

130
average number of friends

3
average number of daily status updates per user

30
Minutes spent by average user per day

Companies on Facebook

Facebook Recruiting Apps

Posting Jobs to Facebook

Jobvite invites interaction

While we’re on the subject

68% have rejected candidates because of social networking

Remember Pete? The Seattle (Christian) Android Developer

The new normal
What’s new:
Employees have audiences and “brands”
The proliferation of photography at work
What’s old:
Employees talk, gossip and waste time
Discrimination laws have not changed
Concerted activity, right to discuss wages, terms of and conditions of employment

RescueTime tracks your worklife

25 million
g+ profiles in 90 days

Facebook killer?

engage
content
interact
measure
methodical
partner
fearless

83%
of Americans own cell phones

35%
of Americans own smart phones

31%
of cell phone owners prefer text messages over voice calls

41.5
Text messages sent per day by average user

72
average hours it takes to respond to email

3
average minutes it takes to respond to text

Job Rooster

QR Codes

There’s an app for that

490 Million
unique Youtube users

2.9 Billion
hours per month watching Youtube videos

18 Million
adults have been “Rickrolled”

Employers on YouTube

Job Video and Podcasts

More Dancing at Work

Events

That’s a lot of info
Start with an objective (i.e., hire more RNs)
Create a task force, partner internally
Do a few things well
You’ll need a CRM, think like a marketer
Participate in the conversation
Measure everything
Be fearless, have fun

engage
content
interact
measure
methodical
partner
fearless

Let’s connect!
carmen@recruitingtoolbox.com
carmen@tweetajob.com
@peopleshark
@recruittoolbox
Facebook/recruitingtoolbox
Facebook/tweetajob

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NHRMA Fundamentals of Social Recruiting

by Tweetajob on Oct 06, 2011

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NHRMA Fundamentals of Social Recruiting — Presentation Transcript