Managing the Social Media Madness

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Presentation at 2012 Universum Employer Branding Conference, New York

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  • ----- Meeting Notes (5/11/12 13:26) -----AnxietyCrazyCan't keep up - technology
  • CEO Omnicon called this “ability to see around corners”
  • Home Depot
  • Managing the Social Media Madness

    1. 1. Managing the Social Media Madness Carmen Hudson Recruiting ToolboxUniversum Employer Branding Conference
    2. 2. Hello.
    3. 3. Our new addiction Credit: Peter Shankman
    4. 4. Strategy• Anticipates/telegraphs difficulty• Scales• Can be repeated• Sustainable• Measurable and meaningful Focus your efforts on strategically selected positions or a clearly stated objective
    5. 5. Social Media Management"Numbers dont matter. Whats important isthat you understand your audience, know whatthey want, and give it to them.” --Peter Shankman, founder of Help a Reporter Out
    6. 6. Social Recruiting• Join the conversation• Listen• Job distribution• Sourcing (finding prospects)• Increase or manage referrals• And what else?
    7. 7. All Roads Lead to This…• Phone Call• Email• IM• Virtual Meeting• Face to Face Meeting
    8. 8. …which should lead to this
    9. 9. Social Recruiting Workflow
    10. 10. How would you improve this?
    11. 11. Get smart.• Join Twitter. Now. Follow: @JennyDeVaughn, @Katdrum @JenniferMcclure @Jason Lauritson @peopleshark• Start a blog – 1 post/1 feature per week – Wordpress.com – Tumblr.com• Spend 30 minutes/week on demo calls
    12. 12. Start small.• Pick an important problem to solve• Don’t design a strategy, identify your objective and create a workflow• Try some things• Learn some things• Measure stuff• Achieve some small wins
    13. 13. Channel your inner MacGyver.
    14. 14. Engaging Software Architects
    15. 15. Your sourcers are doing this already.
    16. 16. Make it easy for jobseekers.
    17. 17. Get help.• PR• HR• Marketing• Recruitment Ad Agency• Legal• Vendors – ATS, Job Distribution, CRM – Microsites, Portals, SEO – Listening, monitoring – Profile-building, referrals, reverse referrals
    18. 18. I am excited to connect with you.• carmen@recruitingtoolbox.com• @peopleshark• Linkedin.com/in/carmenhudson• www.recruitingtoolbox.com

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