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Managing the Social Media Madness

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Presentation at 2012 Universum Employer Branding Conference, New York

Presentation at 2012 Universum Employer Branding Conference, New York

Published in: Business, Technology

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  • ----- Meeting Notes (5/11/12 13:26) -----AnxietyCrazyCan't keep up - technology
  • CEO Omnicon called this “ability to see around corners”
  • Home Depot
  • Transcript

    • 1. Managing the Social Media Madness Carmen Hudson Recruiting ToolboxUniversum Employer Branding Conference
    • 2. Hello.
    • 3. Our new addiction Credit: Peter Shankman
    • 4. Strategy• Anticipates/telegraphs difficulty• Scales• Can be repeated• Sustainable• Measurable and meaningful Focus your efforts on strategically selected positions or a clearly stated objective
    • 5. Social Media Management"Numbers dont matter. Whats important isthat you understand your audience, know whatthey want, and give it to them.” --Peter Shankman, founder of Help a Reporter Out
    • 6. Social Recruiting• Join the conversation• Listen• Job distribution• Sourcing (finding prospects)• Increase or manage referrals• And what else?
    • 7. All Roads Lead to This…• Phone Call• Email• IM• Virtual Meeting• Face to Face Meeting
    • 8. …which should lead to this
    • 9. Social Recruiting Workflow
    • 10. How would you improve this?
    • 11. Get smart.• Join Twitter. Now. Follow: @JennyDeVaughn, @Katdrum @JenniferMcclure @Jason Lauritson @peopleshark• Start a blog – 1 post/1 feature per week – Wordpress.com – Tumblr.com• Spend 30 minutes/week on demo calls
    • 12. Start small.• Pick an important problem to solve• Don’t design a strategy, identify your objective and create a workflow• Try some things• Learn some things• Measure stuff• Achieve some small wins
    • 13. Channel your inner MacGyver.
    • 14. Engaging Software Architects
    • 15. Your sourcers are doing this already.
    • 16. Make it easy for jobseekers.
    • 17. Get help.• PR• HR• Marketing• Recruitment Ad Agency• Legal• Vendors – ATS, Job Distribution, CRM – Microsites, Portals, SEO – Listening, monitoring – Profile-building, referrals, reverse referrals
    • 18. I am excited to connect with you.• carmen@recruitingtoolbox.com• @peopleshark• Linkedin.com/in/carmenhudson• www.recruitingtoolbox.com