What Do I Say on Social Media
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What Do I Say on Social Media

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In today's episode of http://20minute.academy I talk about what to say on Social Media.

In today's episode of http://20minute.academy I talk about what to say on Social Media.
Often beginners in Content Marketing don't know what to say. Here is some help

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What Do I Say on Social Media What Do I Say on Social Media Presentation Transcript

  • Frithjof [fridge-off] Petscheleit
  • WHAT DO I WRITE ABOUT • what you know that they don’t • what you have access to that they don’t • “original” isn’t required… just be interesting and relevant
  • HOW MUCH IS ENOUGH LESS IS MORE. FOCUS. 38%
  • WHAT DO I WRITE ABOUT • repurpose + reuse
  • post + video = 100% more engagement GOT PICS? post + picture = 120% more engagement post + photo album = 180% more engagement 6 Source: Facebook, “Best Practices for your Page and media strategy” (March 2012) 38%
  • Answer Questions! Video interviews Backstage stories Case studies