Building relationships in 140 Characters #GrowKelowna

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The slides for my presentation at the #GrowKelowna event: "Grow Your Business with Email & Social Media" today in Kelowna BC, Canada.
Find more information here: http://tweet4ok.com/kelowna-event-grow-your-business-with-email-and-social-media/

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  • My Name is Frithjof Petscheleit and I am almost everything at Tweet4Ok Social Media Services in KelownaI focus my business on education. I am first and foremost a business consultant coaching my clients to use Social Media tools to build meaningful relationships with their audience.As a coach I walk the talk and integrate Social Media into my life and my business
  • Social Media is real life – To be successful we have to integrate it into all areas of our business
  • When I look deeper into my Chrystal ball I see where this is leading us: We need to get away from advertising to consumers and become partners in a win-win partnership with our audience.
  • Brian Solis says: To succeed in the business of the future, we have to become the very people we are trying to reach.We are all participants and consumers, we are producers, publishers and we determine the direction of our changing society
  • We have to become Social Businesses. We have to bring our lives into our business. As small businesses we have a huge advantage: We can connect to consumers much easier, we do it every day already – Social Media tools open up new ways to make that connection
  • Building relationships in 140 Characters #GrowKelowna

    1. 1.  Learning Research Discovering Information Discuss Inform Share BroadcastFollow to Listen Reach Followers
    2. 2.  Customer Service Marketing Market Research Promotion Share resources Network Ask Questions Listen…….http://tweet4ok.com/top-uses-for-twitter/
    3. 3.  Attract ambassadors Be human Connect Become a “Thought Leader” Build trust Social Media is part of your “brand” “Marketing doesn’t spread, stories do!”
    4. 4. Resources Ambassadors Share informationvaluable to you Easy to read Well researched Your topics Your style Local (?) Large network Eager to share Authority Follow back Responsive Track record
    5. 5. Twitter is for Kids
    6. 6. http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Twitter
    7. 7. Twitter is a freeadvertising platform
    8. 8. Just being on Twitter isenough
    9. 9. My customers are not onTwitter
    10. 10. http://www.ignitesocialmedia.com/social-media-stats/2012-social-network-analysis-report/#Twitter
    11. 11. Mind what you have learned. Save you it can~Yoda

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