Frithjof [fridge-off]
Petscheleit
Set up your account right
Followers and following
Making sense in 140
characters
#Hashtags
 Discuss
 Inform
 Share
 Broadcast
 Learning
 Research
 Discovering
 Information
Follow to Listen Reach Followers
 Customer Service
 Marketing
 Market Research
 Promotion
 Share resources
 Network
 Ask Questions
 Listen…….
http:...
 Attract ambassadors
 Be human
 Connect
 Become a “Thought Leader”
 Build trust
 Social Media is part of your “brand...
Resources Ambassadors
 Share information
valuable to you
 Easy to read
 Well researched
 Your topics
 Your style
 Lo...
 @yourname
◦ Short
◦ Unique
◦ Try to stay away from Numbers and _
◦ Branding
◦ Easy to type
◦ Easy to remember
Your Twitter Profile is your Business card
 First Impressions count!
◦ Consistent Branding
◦ Custom Avatar (No egg)
◦ Bio...
 Avatar
◦ Image size 400 x 400 pixel
◦ Clear head shot
◦ Square Logo
◦ Branding
◦ No .gif wiggly pictures
◦ No dogs, kids...
 You can choose
who can see your
updates
 Why?
The true power of Twitter is in the
open platform. Limiting the people
th...
 Focus on
conversations
 @mentions are like
email addresses
 Listen and learn
 Share (RT)
 Build relationships
 Add a comment
 Credit source
 Possibly shorten
Why?
 Get noticed
 Share information
 Similar to Facebook “Like”
 http://tweet4ok.com/hashtag/
 https://twitter.com/search-home
 https://twitter.com/search-advanced
 #FF #FollowFriday
Twitter 101 for the Kelowna Chamber of Commerce
Twitter 101 for the Kelowna Chamber of Commerce
Twitter 101 for the Kelowna Chamber of Commerce
Twitter 101 for the Kelowna Chamber of Commerce
Twitter 101 for the Kelowna Chamber of Commerce
Twitter 101 for the Kelowna Chamber of Commerce
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Twitter 101 for the Kelowna Chamber of Commerce

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Here are my slides for the Twitter presentation at the Kelowna Chamber of Commerce

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Twitter 101 for the Kelowna Chamber of Commerce

  1. 1. Frithjof [fridge-off] Petscheleit
  2. 2. Set up your account right Followers and following Making sense in 140 characters #Hashtags
  3. 3.  Discuss  Inform  Share  Broadcast  Learning  Research  Discovering  Information Follow to Listen Reach Followers
  4. 4.  Customer Service  Marketing  Market Research  Promotion  Share resources  Network  Ask Questions  Listen……. http://tweet4ok.com/top-uses-for-twitter/
  5. 5.  Attract ambassadors  Be human  Connect  Become a “Thought Leader”  Build trust  Social Media is part of your “brand”  “Marketing doesn’t spread, stories do!”
  6. 6. Resources Ambassadors  Share information valuable to you  Easy to read  Well researched  Your topics  Your style  Local (?)  Large network  Eager to share  Authority  Follow back  Responsive  Track record
  7. 7.  @yourname ◦ Short ◦ Unique ◦ Try to stay away from Numbers and _ ◦ Branding ◦ Easy to type ◦ Easy to remember
  8. 8. Your Twitter Profile is your Business card  First Impressions count! ◦ Consistent Branding ◦ Custom Avatar (No egg) ◦ Bio ◦ Custom Background
  9. 9.  Avatar ◦ Image size 400 x 400 pixel ◦ Clear head shot ◦ Square Logo ◦ Branding ◦ No .gif wiggly pictures ◦ No dogs, kids, trees…… Many people remember you by your Avatar rather than your name! Don’t change too often!
  10. 10.  You can choose who can see your updates  Why? The true power of Twitter is in the open platform. Limiting the people that can see your posts If you want to choose who can read your updates Platforms like Facebook may be a better choice
  11. 11.  Focus on conversations  @mentions are like email addresses  Listen and learn  Share (RT)  Build relationships
  12. 12.  Add a comment  Credit source  Possibly shorten Why?  Get noticed  Share information  Similar to Facebook “Like”
  13. 13.  http://tweet4ok.com/hashtag/  https://twitter.com/search-home  https://twitter.com/search-advanced  #FF #FollowFriday

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