Social Media for Events

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Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting
Kelowna, British Columbia
How to promote your event using Social Media Tools
#2012FCP

Published in: Education, Technology, Business
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Social Media for Events

  1. 1. HOW TO PROMOTE YOUR EVENT
  2. 2. FLIGHTPLAN• Earned Marketing• What is Social Media?• Facebook• Twitter• Reporting from your Event• Q&A
  3. 3. EARNED MARKETING
  4. 4. WHAT MAKES MEDIA SOCIAL• A new Dimension to • Marketing • Customer Service • Communication • Networking• A new Customer • Connected • Informed • Greater Reach
  5. 5. WHO IS USING SOCIAL MEDIA?
  6. 6. SOCIAL MEDIA IS A MARATHON • Consistent Quality Content • Start well before the event • Activate your Network • If you decide to have a dedicated presence – plan to maintain it!
  7. 7. OK….. BUT WHAT?Facebook• Largest number• Easy access• Your target audience• Users > your FansTwitter• Open Platform• Find customers by keywords• Users might not know you before
  8. 8. FACES OF FACEBOOKPrivate Profile Brand (Fan) Page• Friends • Likes• Private information • Promote your business• NOT for promoting your • No Personal information business collected• “Subscribe” to public figures • Indexed by Google• Various levels of privacy • Open to the Internet protection • Facebook Pages often rank higher than web sites
  9. 9. FACES OF FACEBOOKGroups Brand (Fan) Page• Good for small groups • Likes• Hard to manage • Promote your business • No Personal information collected• Don’t ask people without asking! • Indexed by Google • Open to the Internet • Facebook Pages often rank higher than web sites • Run contests and sweepstakes (additional apps required)
  10. 10. FACEBOOK EVENTS
  11. 11. QUESTIONS
  12. 12. TWITTERBEFORE THE EVENT• Talk about Event • Utilize your network• Ask Questions • Build excitement• Push the link to more • Connect participants information • Introduce the #hashtag
  13. 13. #HASHTAG• http://youtu.be/jGbLWQYJ6iM
  14. 14. THE RIGHT #HASHTAGWhy? How?• Helps Audience keep track • Short• Helps Branding • Unique (if possible)• Draws attention • Avoid Acronyms • #2012FCP = Targeted • Research existing #hashtag • Explain Hashtag if needed
  15. 15. Make a BadgeTimebadger.comTwibbon.comAllow your fans to showtheir support
  16. 16. REPORTING FROM YOUR EVENTWhy? How?• Draw interest to your cause • Dedicated Twitter crew• Report for people who couldn’t • Dedicated Twitter account (?) make it • Tweet Pictures, results….• Motivate audience for the next • RT Participants event • Answer questions in real time• Promote your organisation • “Cover it Live”• Create a lasting impression
  17. 17. COVER IT LIVE• http://www.coveritlive.com/

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