SOCIAL MEDIA IS A MARATHON • Consistent Quality Content • Start well before the event • Activate your Network • If you decide to have a dedicated presence – plan to maintain it!
OK….. BUT WHAT?Facebook• Largest number• Easy access• Your target audience• Users > your FansTwitter• Open Platform• Find customers by keywords• Users might not know you before
FACES OF FACEBOOKPrivate Profile Brand (Fan) Page• Friends • Likes• Private information • Promote your business• NOT for promoting your • No Personal information business collected• “Subscribe” to public figures • Indexed by Google• Various levels of privacy • Open to the Internet protection • Facebook Pages often rank higher than web sites
FACES OF FACEBOOKGroups Brand (Fan) Page• Good for small groups • Likes• Hard to manage • Promote your business • No Personal information collected• Don’t ask people without asking! • Indexed by Google • Open to the Internet • Facebook Pages often rank higher than web sites • Run contests and sweepstakes (additional apps required)
THE RIGHT #HASHTAGWhy? How?• Helps Audience keep track • Short• Helps Branding • Unique (if possible)• Draws attention • Avoid Acronyms • #2012FCP = Targeted • Research existing #hashtag • Explain Hashtag if needed
Make a BadgeTimebadger.comTwibbon.comAllow your fans to showtheir support
REPORTING FROM YOUR EVENTWhy? How?• Draw interest to your cause • Dedicated Twitter crew• Report for people who couldn’t • Dedicated Twitter account (?) make it • Tweet Pictures, results….• Motivate audience for the next • RT Participants event • Answer questions in real time• Promote your organisation • “Cover it Live”• Create a lasting impression