My Pitch for the Best Online Marketer Award


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I am competing for the "Best Online Marketer" Award of Small Business BC. My pitch presentation grew into a manifesto. See my video version on my blog:

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  • My Name is Frithjof Petscheleit and I am almost everything at Tweet4Ok Social Media Services in KelownaI focus my business on education. I am first and foremost a business consultant coaching my clients to use Social Media tools to build meaningful relationships with their audience.As a coach I walk the talk and integrate Social Media into my life and my business
  • Social Media is a revolution in the way we find, interpret and share information about our life. Like any other revolution this one is changing all areas of our lives, often faster than we realize.The reason that Social Media is so powerful is that it is actually nothing new – the same rules apply.If your business concept is flawed, you won’t fix it by going on social media.
  • Social Media is real life – To be successful we have to integrate it into all areas of our business
  • Social Media helps amplify your convictions. As a Social Business you have to be part of your community. Social Media is real life – Social Media is us
  • Inbound marketing is replacing disruptive push advertising methods by serving relevant content and becoming a true partner with our audiences. The days of sending spam in emails are numbered.
  • The new economy is built on trustWe can not afford to betray the trust by scamming our customers into get-rich-fast schemes
  • Just like in the other real life it doesn’t matter where the conversation takes place. The tools and means are secondary. The quality of the conversation and is the key.It is irrelevant if I like Twitter, Facebook, Email or telephone if I want to reach my audience I have to go where it is
  • The Social Media revolution shifts the power away from a privileged few publishers, corporations and news makers to us – the connected consumer
  • You can’t manage a business into the future, you have to lead it into the future.
  • I’m not building this company for yesterday or even today. Our Social Media activities teach us important skills to stay relevant in the future. I always have a Chrystal ball in my pocket…. I brought one for each of you too
  • Brian Solis says: To succeed in the business of the future, we have to become the very people we are trying to reach.We are all participants and consumers, we are producers, publishers and we determine the direction of our changing society
  • We have to be leaders – in our businesses and our lives. Tony Robbins says: I challenge you to make your life a masterpiece. I challenge you to join the ranks of those people who live what they teach, who walk their talk
  • When I look deeper into my Chrystal ball I see where this is leading us: We need to get away from advertising to consumers and become partners in a win-win partnership with our audience.
  • We have to become Social Businesses. We have to bring our lives into our business. As small businesses we have a huge advantage: We can connect to consumers much easier, we do it every day already – Social Media tools open up new ways to make that connection
  • Let me close with a quote by Seth Godin:How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it to easy for you to be remarkableThank you for selecting me as one of the Best Online Marketers – Marketing is changing! I am looking forward to telling more people about the opportunities in the greatest shifts of our generation.
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