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In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact.
My recent posts focus on Social Media tools and CASL
Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn
Using Facebook Profiles For Business Means Breaking The Law
But even our regular emails fall under the new Canada Anti-Spam Legislation.
CASL demands that all commercial messages (CEM) contain the following information:
Name of the sender
Physical address of the sender
Electronic address of the sender
An easy and working way to unsubscribe from future messages
All of this can be done with an email signature. I use Outlook 2010 but most other email systems will let you use the same.
Here is the link to the free tool I use: http://htmlsig.com/