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Virtual Flipbook: Spiceworks Spice Up Your IT Promos
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Virtual Flipbook: Spiceworks Spice Up Your IT Promos

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This was a virtual flipbook I created for a Spiceworks demand-gen project. The goal was to provide current customers and potential spenders with key ways to engage IT buyers via Spiceworks. The book …

This was a virtual flipbook I created for a Spiceworks demand-gen project. The goal was to provide current customers and potential spenders with key ways to engage IT buyers via Spiceworks. The book include key take aways/advice from our creative services team.

Published in: Business, Technology

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  • 1. 1010 Spiceworkers share simple ways to spice up your IT promos! Spiceworkers share simple ways to spice up your IT promos! Published by
  • 2. Wait a sec – what’s a Spiceworker??
  • 3. SpiceŸworkŸer [spaīs-wurk-er] noun: one who spices IT up.
  • 4. These Spiceworkers help tech marketers – like you – everyday! They know the secret spice behind good IT promos J
  • 5. “Drop the marketing speak. Effective promotions solve a problem or tell a story.   Simplicity plays better than flashy.” Emily Jansen, Account Manager #1
  • 6. “Be direct and simple with your promos.  IT pros are busy throughout the day putting out IT fires and will notice an ad that can help with their job.” #2 Elaine Huang, Sr. Account Manager
  • 7. #3 “Be careful with hypertargeting. You may oversaturate the audience and exclude potential new customers.” Clayton Malcom, Ad Operations Manager
  • 8. #4 “Appreciate unique audiences. Targeting the UK? Don’t be afraid to spice your marketing up with a little British slang. Customizing your promotions goes a long way!” Amanda Brendrey, Client Services Team Manager
  • 9. #5 “Always try to add a bit of flair. Chances are that IT pros have seen a version of your message before. So mixing it up can do wonders for your campaign.” Taylor Blair, Account Manager
  • 10. #6 “Animation and interactivity really drive engagement. They allow more visibility to what the message is and with interactions it lets the viewers be hands-on.” Jessica Perez, Trafficking Manager
  • 11. #7 “Be yourself and have personality! Make it a personal conversation and relationship – that’s what IT pros really want!” Josh Harwell, Account Manager
  • 12. #8 Hannah Griffiths, Sr. Client Success Manager “IT Pros are weary of traditional marketing. Research and A/B test! Leverage what you’ve learned – even if it’s outside your comfort zone.”
  • 13. #9 “Don’t be afraid of getting a little silly with your imagery and copy. Run more than one version of a banner. This way you can quickly figure out what works best!” Merrill Laufer, Account Manager
  • 14. #10 Alexandra Simons, Trafficking Manager “Animals. Bacon. Zombies. FUN drives engagement!”
  • 15. Your turn!Your turn! Share your tips with other tech marketers! Post them to http://spice.ly/ShareYourTips