Previsioni investimenti adv 2012

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Previsioni investimenti adv 2012

  1. 1. Previsione Investimenti 2012 (mio. Euro)Stampa 1,911 -11.9%Quotidiani (esclusa rubricata) 1,153 -11.5% Totale commerciale 967 -12.3% Commerciale nazionale 639 -11.0% Commerciale locale 329 -14.7% Totale di servizio a pagamento 186 -7.0%Periodici 758 -12.6% MassMedia e magazines 621 -13.8% Specializzati+Professionali 137 -6.5%Televisione 4,411 -8.6% Totale nazionale generalista 3,797 -9.2% Rai totale 967 -10.9% Rai (3 reti storiche) 903 -12.2% Rai altre reti (dtt/sat) 64 12.1% Mediaset totale 2,628 -9.6% Mediaset (3 reti storiche) 2,425 -11.2% Mediaset altre reti (dtt/sat) 203 14.3% La 7 totale 202 7.9% La 7 195 8.1% La 7 altre reti dtt 7 2.0% Satellitari * 434 6.4% Musicali 71 -19.0% DTT ** 69 6.6% Totale locale 40 -51.9%Radio 507 -6.1% Totale nazionale 372 -5.3% Rai 70 -14.0% Commerciali 303 -3.0% Totale locale 135 -8.5%Cinema 35 -25.1% Cinema 35 -25.1%Esterna 475 -14.0% Poster e Arredo Urbano 191 -17.9% Poster 100 -21.7% Arredo urbano 91 -13.3% Transit Dinamica 87 -12.2% Aeroporti 76 -9.6% Circuiti tematici 15 -14.1% Maxi affissioni MAXI IMPIANTI 48 -16.2% Cartellonistica fissa Insegne luminose Video OOH 22 8.6% ALTRE FORME 36 -13.1%Digital Adv 1,309 12.7% Web/ Display Adv+Email 545 13.0% Web/ Display Adv 431 4.7% Email Advertising 25 3.5% Video Advertising 88 93.0% Search Adv+Classified+ Directories 681 13.0% Search Advertising 505 15.5% Classified+ Directories 177 6.4% Mobile Adv 38 8.0% PERFORMANCE 46 8.5%Totale inv. mezzi classici 8,650 -7.0%Totale inv. mezzi classici (senza Search/Classified/Directories) 7,968 -8.3%

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