Meeting Razorfish


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Meeting Razorfish

  1. 1. By: Jennifer Joyner Caroline Marks Ayman Badwan
  2. 2. Company Overview Clients and Differentiation Work Examples Razorfish in the News
  3. 3. Background: Founded by Craig Kanarick and Jeff Dachis Founded 1995 in New York The first headquarters was at Jeff’s apartment in Manhattan Their first project was to build a website for the New York Botanical Garden Received a strategic investment from Omnicon
  4. 4. In 1998 Razorfish made its first of what was to be many acquisitions, by purchasing Avalanche Systems. In 2003 They were acquired by SBI Group and was renamed “SBI.Razorfish”. The SBI.Razorfish division got acquired by aQuantive and was renamed “Avenue A Razorfish”
  5. 5. On August 9, 2009 Microsoft sold Razorfish to Publicis Groupe for 530 million in cash and shares. In 2007 Microsoft purchased aQuantive and dropped the “Avenue A” from the name. Razorfish has more than 2000 employees worldwide. Headquarters are located in Seattle Razorfish has offices in markets across the United States International locations Revenue in 2009- $380 million
  6. 6. Enterprise Razorfish Health Help clients build better brands through customer experience Launch new products Reposition a brand Participate in the social world Marketing and Experience Design Strategy and Planning Advertising and Branding Interaction Design Emerging Media Social Influence Marketing Email and eCRM Analytics and Search Services :
  7. 7. Company Overview Clients and Differentiation Work Examples Razorfish in the News
  8. 8. CLIENTS INCLUDE: Carnival Cruise Lines MillerCoors Best Buy Levi Strauss & Co. McDonald’s Starwood Hotels AT & T Coca-Cola Red Bull Audi Sony Ralph Lauren
  9. 9. Words from Clients: "We are looking forward to working with Razorfish and creating some innovative and exciting digital marketing to engage with our customers who are increasingly consuming digital media." -Alistair Macrow, McDonald's marketing director "Razorfish has been a valuable Best Buy partner for years.” -Barry Judge, CMO at Best Buy
  10. 10. Mircosoft sold Razorfish to French advertising conglomerate Publicis Groupe for $530 million in cash and stock. Publicis Groupe is ranked the world’s 2 nd largest media counsel and buying group, and is a global leader in digital communications. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas. Conglomerate:
  11. 11. Awards: Outstanding Beverage Website MillerCoors - "Project: Cold“ (2010) Best Travel Website (2010) Best Mobile App Sponsorship Mercedes Benz - "Motor Trend App“ (2010)
  12. 12. Interactive digital technology Exploring all media channels Magazine (Print and Online editions) Facebook Blogs Ipad Applications Mobile Apps Differentiation from Competitors:
  13. 13. Company Overview Clients and Differentiation Work Examples Razorfish in the News
  14. 14. Recent Creative Work! Coors Light New mobile Campaign Joined with Sypderlink SnapTag “ Razorfish, the digital agency of record for Coors Light, developed the digital campaign to extend the beer brand’s Super Bowl presence and connect the brand with consumers prior to game day.” – by Dan Butcher on
  15. 15. Company Overview Clients and Differentiation Work Examples Razorfish in the News
  16. 16. In a recent Media Release, “Razorfish announced that it was selected by The Hollywood Reporter, to consult on the redesign of the brand’s website and print magazine, and design a complementary iPad application” In the same Media Release, “Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience” “ In any case Razorfish says media is not at the heart of its social marketing strategies. According to Jeremy Lockhorn, VP of emerging media at Razorfish, labor-intensive activities like Facebook page development, community management, and blogger outreach are more important.” (Click Z, Website)
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