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Meeting Razorfish

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  • 1. By: Jennifer Joyner Caroline Marks Ayman Badwan
  • 2.
    • Company Overview
    • Clients and Differentiation
    • Work Examples
    • Razorfish in the News
  • 3.
    • Background:
    • Founded by Craig Kanarick and Jeff Dachis
    • Found 1995 in New York
    • The first headquarters was at Jeff’s apartment in Manhattan
    • Their first project was to build a website for the New York Botanical Garden
    • Received a strategic investment from Omnicon
  • 4.
    • In 1998 Razorfish made its first of what was to be many acquisitions, by purchasing Avalanche Systems.
    • In 2003 They were acquired by SBI Group and was renamed “SBI.Razorfish”.
    • The SBI.Razorfish division got acquired by aQuantive and was renamed “Avenue A Razorfish”
  • 5.
    • Razorfish has more than 2000 employees worldwide.
    • Headquarters are located in Seattle
    • Razorfish has offices in markets across the United States
    • International locations
    • In 2007 Microsoft purchased aQuantive and dropped the “Avenue A” from the name.
    • Revenue in 2009- $380 million
    • On August 9, 2009 Microsoft sold Razorfish to Publicis Groupe for 530 million in cash and shares.
  • 6.
    • Enterprise
    • Razorfish Health
    • Help clients build better brands through customer experience
    • Launch new products
    • Reposition a brand
    • Participate in the social world
    • Marketing and Experience Design
      • Strategy and Planning
      • Advertising and Branding
      • Interaction Design
      • Emerging Media
      • Social Influence Marketing
      • Email and eCRM
      • Analytics and Search
    Services :
  • 7.
    • Company Overview
    • Clients and Differentiation
    • Work Examples
    • Razorfish in the News
  • 8.
    • CLIENTS INCLUDE:
    • Carnival Cruise Lines
    • MillerCoors
    • Best Buy
    • Levi Strauss & Co.
    • McDonald’s
    • Starwood Hotels
    • AT & T
    • Coca-Cola
    • Red Bull
    • Audi
    • Sony
    • Ralph Lauren
  • 9.
    • Words from Clients:
    • "We are looking forward to working with Razorfish and creating some innovative and exciting digital marketing to engage with our customers who are increasingly consuming digital media." -Alistair Macrow, McDonald's marketing director
    • "Razorfish has been a valuable Best Buy partner for years.”
    • -Barry Judge, CMO at Best Buy
  • 10.
    • Mircosoft sold Razorfish to French advertising conglomerate Publicis Groupe for $530 million in cash and stock.
    • Publicis Groupe is ranked the world’s 2 nd largest media counsel and buying group, and is a global leader in digital communications.
    • With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas.
    Conglomerate:
  • 11.
    • Awards:
    • Outstanding Beverage Website
    • MillerCoors - "Project: Cold“ (2010)
    • Best Travel Website
    • TravelChannel.com (2010)
    • Best Mobile App Sponsorship
    • Mercedes Benz - "Motor Trend App“ (2010)
  • 12.
    • Through the digital world
    • Exploring all media channels
      • Magazine (Print and Online editions)
      • Facebook
      • Blogs
      • Ipad Applications
    Differentiation from Competitors:
  • 13.
    • Company Overview
    • Clients and Differentiation
    • Work Examples
    • Razorfish in the News
  • 14.
    • Recent Creative Work!
      • Coors Light
      • New mobile Campaign
      • Joined with Sypderlink
      • SnapTag
      • “ Razorfish, the digital agency of record for Coors Light, developed the digital campaign to extend the beer brand’s Super Bowl presence and connect the brand with consumers prior to game day.” – by Dan Butcher on MobileMarketing.com
  • 15.
    • Company Overview
    • Clients and Differentiation
    • Work Examples
    • Razorfish in the News
  • 16.
    • In a recent Media Release, “Razorfish announced that it was selected by The Hollywood Reporter, to consult on the redesign of the brand’s website and print magazine, and design a complementary iPad application”
    • In the same Media Release, “Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience”
    • “ In any case Razorfish says media is not at the heart of its social marketing strategies. According to Jeremy Lockhorn, VP of emerging media at Razorfish, labor-intensive activities like Facebook page development, community management, and blogger outreach are more important.” (Click Z, Website)
  • 17.
    • http://www.mobilemarketer.com/cms/news/advertising/8674.html
    • http://www.fundinguniverse.com/company-histories/Razorfish-Inc-Company-History.html
    • http://www.razorfish.com/img/content/Razorfish_Factsheet_May2010.pdf
    • http://www.clickz.com/clickz/news/1696914/razorfish-media-report-social-ad-spend-still-trails-hype
    • http://techcrunch.com/2009/08/09/microsoft-unloads-razorfish-to-the-french-for-530-million/
    • http://www.razorfish.com/img/content/102810_TheHollywoodReporter.pdf
  • 18.
    • http://www.razorfish.com/#/news/press-releases/2010/pressreleases/pr-20101028-hollywood-reporter-online-mobile-and-print/
    • http://www.brandrepublic.com/News/800166/McDonalds-appoints-Avenue-Razorfish-digital-account/
    • http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i536de76b303d74fed77b1c560305d9d8
    • http://www.razorfish.com/#/work/awards/view-all-2010/
    • http://www.razorfish.com/#/work/awards/view-all-2010/
    • http://www.razorfish.com/#/news/press-releases/2009/pressreleases/pr-20090820
  • 19.  

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