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Meeting Razorfish

Meeting Razorfish






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    Meeting Razorfish Meeting Razorfish Presentation Transcript

    • By: Jennifer Joyner Caroline Marks Ayman Badwan
      • Company Overview
      • Clients and Differentiation
      • Work Examples
      • Razorfish in the News
      • Background:
      • Founded by Craig Kanarick and Jeff Dachis
      • Found 1995 in New York
      • The first headquarters was at Jeff’s apartment in Manhattan
      • Their first project was to build a website for the New York Botanical Garden
      • Received a strategic investment from Omnicon
      • In 1998 Razorfish made its first of what was to be many acquisitions, by purchasing Avalanche Systems.
      • In 2003 They were acquired by SBI Group and was renamed “SBI.Razorfish”.
      • The SBI.Razorfish division got acquired by aQuantive and was renamed “Avenue A Razorfish”
      • Razorfish has more than 2000 employees worldwide.
      • Headquarters are located in Seattle
      • Razorfish has offices in markets across the United States
      • International locations
      • In 2007 Microsoft purchased aQuantive and dropped the “Avenue A” from the name.
      • Revenue in 2009- $380 million
      • On August 9, 2009 Microsoft sold Razorfish to Publicis Groupe for 530 million in cash and shares.
      • Enterprise
      • Razorfish Health
      • Help clients build better brands through customer experience
      • Launch new products
      • Reposition a brand
      • Participate in the social world
      • Marketing and Experience Design
        • Strategy and Planning
        • Advertising and Branding
        • Interaction Design
        • Emerging Media
        • Social Influence Marketing
        • Email and eCRM
        • Analytics and Search
      Services :
      • Company Overview
      • Clients and Differentiation
      • Work Examples
      • Razorfish in the News
      • Carnival Cruise Lines
      • MillerCoors
      • Best Buy
      • Levi Strauss & Co.
      • McDonald’s
      • Starwood Hotels
      • AT & T
      • Coca-Cola
      • Red Bull
      • Audi
      • Sony
      • Ralph Lauren
      • Words from Clients:
      • "We are looking forward to working with Razorfish and creating some innovative and exciting digital marketing to engage with our customers who are increasingly consuming digital media." -Alistair Macrow, McDonald's marketing director
      • "Razorfish has been a valuable Best Buy partner for years.”
      • -Barry Judge, CMO at Best Buy
      • Mircosoft sold Razorfish to French advertising conglomerate Publicis Groupe for $530 million in cash and stock.
      • Publicis Groupe is ranked the world’s 2 nd largest media counsel and buying group, and is a global leader in digital communications.
      • With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas.
      • Awards:
      • Outstanding Beverage Website
      • MillerCoors - "Project: Cold“ (2010)
      • Best Travel Website
      • TravelChannel.com (2010)
      • Best Mobile App Sponsorship
      • Mercedes Benz - "Motor Trend App“ (2010)
      • Through the digital world
      • Exploring all media channels
        • Magazine (Print and Online editions)
        • Facebook
        • Blogs
        • Ipad Applications
      Differentiation from Competitors:
      • Company Overview
      • Clients and Differentiation
      • Work Examples
      • Razorfish in the News
      • Recent Creative Work!
        • Coors Light
        • New mobile Campaign
        • Joined with Sypderlink
        • SnapTag
        • “ Razorfish, the digital agency of record for Coors Light, developed the digital campaign to extend the beer brand’s Super Bowl presence and connect the brand with consumers prior to game day.” – by Dan Butcher on MobileMarketing.com
      • Company Overview
      • Clients and Differentiation
      • Work Examples
      • Razorfish in the News
      • In a recent Media Release, “Razorfish announced that it was selected by The Hollywood Reporter, to consult on the redesign of the brand’s website and print magazine, and design a complementary iPad application”
      • In the same Media Release, “Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience”
      • “ In any case Razorfish says media is not at the heart of its social marketing strategies. According to Jeremy Lockhorn, VP of emerging media at Razorfish, labor-intensive activities like Facebook page development, community management, and blogger outreach are more important.” (Click Z, Website)
      • http://www.mobilemarketer.com/cms/news/advertising/8674.html
      • http://www.fundinguniverse.com/company-histories/Razorfish-Inc-Company-History.html
      • http://www.razorfish.com/img/content/Razorfish_Factsheet_May2010. pdf
      • http://www.clickz.com/clickz/news/1696914/razorfish-media-report-social-ad-spend-still-trails-hype
      • http://techcrunch.com/2009/08/09/microsoft-unloads-razorfish-to-the-french-for-530-million/
      • http://www.razorfish.com/img/content/102810_TheHollywoodReporter.pdf
      • http://www.razorfish.com/#/news/press-releases/2010/pressreleases/pr-20101028-hollywood-reporter-online-mobile-and-print/
      • http://www.brandrepublic.com/News/800166/McDonalds-appoints-Avenue-Razorfish-digital-account/
      • http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i536de76b303d74fed77b1c560305d9d8
      • http://www.razorfish.com/#/work/awards/view-all-2010/
      • http://www.razorfish.com/#/work/awards/view-all-2010/
      • http://www.razorfish.com/#/news/press-releases/2009/pressreleases/pr-20090820