Schwartz and turnbull 5.2 presentation

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Schwartz and turnbull 5.2 presentation

  1. 1. PBRL 425 Assignment 5-2Team Crisis Communication Plan Presentation BP Gulf oil spill crisis John Turnbull Brittany Schwartz
  2. 2. BP Gulf oil spill crisis Current Crisis  Explosion April 20, 2010. 11 killed, 17 injured  Pressure from both Public and Government  5,000 to 10,000 barrels of oil per day leaked  Oil moves onshore 2 months later  BP takes responsibility but blames other companies  Spill aftermath….stats and efforts
  3. 3. BP Gulf oil spill crisis PR Done to date  Quick Press Release Response  Bad PR response  Stopping the leak and cleaning up  Established clean up sites  Social Media Communication
  4. 4. BP Gulf oil spill crisis PR Assessment  Agree that BP did all they could despite circumstances  Quick action from CEO  Webcam setup  Setup funds for insurance claims and oil workers  New engineering and PR challenge to company
  5. 5. BP Gulf oil spill crisis Alternatives / Recommendations  Having a plan before the accident  Taking the full responsibility  Not belittling the circumstances  Opening the gateway to communication
  6. 6. BP Gulf oil spill crisis Questions? Images from BP.com , SeattleTimes.com and Franklin.edu

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