Agillic Dialogue:Integrated Multichannel MarketingAgillic enables brands to have joined-up conversations with theircustome...
The Agillic Platform                                             Interactive Integrated Marketing                         ...
Agillic delivers consistently across channelsSMS, MMS,      Emails   Direct    Online and               Call Centre, IVR  ...
Agillic saves time and moneyA typical multichannel campaign built in Agillic can be produced at roughly halfthe cost and i...
Utilities        Retail                             NGO                       Security Services      Consumer goodsUtiliti...
HOW AGILLIC WORKSTriggers and personalisation across multiple channels                                                    ...
One-to-oneTrigger Based CommunicationTraditional campaign approach   EVENT             EVENT                   EVENT      ...
How one-to-one content is created(Exemplified here as a web page)                                      © 2010 Agillic     ...
Personalisation- Web - TelenorDenmark                                       © 2010 Agillic                  Not for use or...
Personalisation - Direct mail - TelenorDenmark                                         © 2010 Agillic                    N...
Personalization- WAP2 - Telenor Denmark                                        © 2010 Agillic                   Not for us...
AGILLIC PRODUCT OVERVIEWHowcampaignsarebuilt, delivered and reported in Agillic Dialogue                                  ...
TRIGGER &                                    FLOW                                  DESIGNER  CROSS CHANNEL                ...
Agillic captures data in realtime, and derivesrealtime segments from it                                         © 2010 Agi...
Agillic ties segmentation to triggers, andexecutes flows in real time acrosschannels                                      ...
Agillic stores content in ONE layout module,unitingemail, sms, mobile, mms, web                                         © ...
Agillic aggregates events and data acrosschannels,deliveringchannelagnosticreports                                        ...
Agillic allows you to slice your data bybehavioural segments, not just channel                                         © 2...
SHORT CASE STUDIESHighlights of what we have done with other brands and their agencies                                    ...
Case Study: Toyota(agency: DialoguePeople)                                                                   SMS-besked   ...
Case Study: Telenor (agency: Wunderman)             Objectives                                         Solution           ...
Case Study: Danish Railways(agency: Wunderman)            Objectives                                         Solution     ...
Case Study: SEAS-NVE (agency: Magnetix)            Objectives                                      Solution               ...
Upcoming SlideShare
Loading in …5
×

Agillic overview for vw used cars

720 views
665 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
720
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Blue chip brands in less than two years
  • Endnu en kort case:Nogle kreative elementer fra kampagnen i midten. En lille tabel, der viser at Toyota Avensis gik fra at være den 19. mest solgte bil i Danmark i 2008 til at være den 3. mest solgte bil i Danmark i 2009. Det vil vi gerne fremhæve/vise bedre. Det samme gælder den lille ’splash’, der siger, at omkostningerne per kampagne er faldet med 30%
  • En kort case:Vi har nogle kreative elementer i form af et screendump fra www.smore.dk øverst til venstre, i midten er der en grafik med resultater fra kampagnen (antal tilmeldte og antallet der har skiftet adfærd) og til højre er et udklip fra Børsen, hvor DSB’s salgsdirektør fortæller om succesen. Det skal i bund og grund bare se så ’lækkert’ ud som muligt...
  • Agillic overview for vw used cars

    1. 1. Agillic Dialogue:Integrated Multichannel MarketingAgillic enables brands to have joined-up conversations with theircustomers across multiple touchpoints - in real time, both on andoffline, and throughout the customer lifecycle.Acquisition, conversion, retention and ROI are maximised; costs arecontained. © 2010 Agillic Not for use or distribution without written permission. 1
    2. 2. The Agillic Platform Interactive Integrated Marketing  Places the customer at the centre  Offers personalised content and interaction  Is synchronised across multiple media channels  Is executed as an automated program 365/24/7  Is based on rules and behavioural triggers On Demand  Delivered as a Marketing Service  No capital expenditure (Pay-as-you-Go)  Minimally intrusive on existing system stack  Everything included: Gateways, hosting, support  Pay-as-you-Go © 2010 Agillic Not for use or distribution without written permission. 2
    3. 3. Agillic delivers consistently across channelsSMS, MMS, Emails Direct Online and Call Centre, IVR Online advertising Social mediamobile links mails mobile portals & POS Modules Agillic Dialogue Personalised Execution Platform - prospect contact data -CRM data - behavioural data - segmentation data -campaign data -fulfilment data - permission data -segmentation - enriched profile data Agency Databases Brand Data Sources * = if available © 2010 Agillic Not for use or distribution without written permission. 3
    4. 4. Agillic saves time and moneyA typical multichannel campaign built in Agillic can be produced at roughly halfthe cost and in half the time of using different suppliers working in separate silos. Source: Study by Sonofon © 2010 Agillic Not for use or distribution without written permission. 4
    5. 5. Utilities Retail NGO Security Services Consumer goodsUtilities Telco Advertising Transport Automotive Travel Hotel Insurance FMCG RetailCharity FMCG Automotive Utilities Insurance WPP Omnicom Ogilvy Publicis Wunderman © 2010 Agillic CACI Proximity London or distribution without written permission. Not for use The Church Agency Underwired The Grey Group 5
    6. 6. HOW AGILLIC WORKSTriggers and personalisation across multiple channels © 2010 Agillic Not for use or distribution without written permission. 6
    7. 7. One-to-oneTrigger Based CommunicationTraditional campaign approach EVENT EVENT EVENT EVENT EVENT EVENTRevised one-to-one trigger based approach TRIGGER EVENT TRIGGER EVENT TRIGGER EVENT TRIGGER EVENT TRIGGER EVENT TRIGGER EVENT © 2010 Agillic Not for use or distribution without written permission. 7
    8. 8. How one-to-one content is created(Exemplified here as a web page) © 2010 Agillic Not for use or distribution without written permission. 8
    9. 9. Personalisation- Web - TelenorDenmark © 2010 Agillic Not for use or distribution without written permission. 9
    10. 10. Personalisation - Direct mail - TelenorDenmark © 2010 Agillic Not for use or distribution without written permission. 10
    11. 11. Personalization- WAP2 - Telenor Denmark © 2010 Agillic Not for use or distribution without written permission. 11
    12. 12. AGILLIC PRODUCT OVERVIEWHowcampaignsarebuilt, delivered and reported in Agillic Dialogue © 2010 Agillic Not for use or distribution without written permission. 12
    13. 13. TRIGGER & FLOW DESIGNER CROSS CHANNEL DATA & SEGMENT PROMOTIONS MANAGERCONTENT REPORTERDESIGNER © 2010 Agillic Not for use or distribution without written permission. 13
    14. 14. Agillic captures data in realtime, and derivesrealtime segments from it © 2010 Agillic Not for use or distribution without written permission. 14
    15. 15. Agillic ties segmentation to triggers, andexecutes flows in real time acrosschannels © 2010 Agillic Not for use or distribution without written permission. 15
    16. 16. Agillic stores content in ONE layout module,unitingemail, sms, mobile, mms, web © 2010 Agillic Not for use or distribution without written permission. 16
    17. 17. Agillic aggregates events and data acrosschannels,deliveringchannelagnosticreports © 2010 Agillic Not for use or distribution without written permission. 17
    18. 18. Agillic allows you to slice your data bybehavioural segments, not just channel © 2010 Agillic Not for use or distribution without written permission. 18
    19. 19. SHORT CASE STUDIESHighlights of what we have done with other brands and their agencies © 2010 Agillic Not for use or distribution without written permission. 19
    20. 20. Case Study: Toyota(agency: DialoguePeople) SMS-besked Til: 1230 Avensis Objectives Solution Results• To radically shift Toyota marketing • All marketing activities are now • When launching the Toyota strategy from branding to eCRM geared to digital engagement, Avensis, 16% of sales could be• To engage with potential car buyers gathering information and contact attributed Toyota’s new eCRM early in the buying process to better permissions by using games, quizzes strategy drive sales etc as communication engines • Moved from 19th most sold car in• To build and leverage contact • All potential car buyers now receive 2008 to 3rd most sold in 2009 permissions across digital platforms relevant communications based on • Reduced Campaign Cost by more• To gain market share during the knowledge collected, using than 30% recession email, web and mobile as key channels © 2010 Agillic Not for use or distribution without written permission. 20
    21. 21. Case Study: Telenor (agency: Wunderman) Objectives Solution Results• To retain valuable mobile • Telenor launched a loyalty scheme • Telenor saw a 41.3% churn subscription customers leveraging both web, email, mobile reduction amongst their and traditional direct mail. most valauablecustomers• To increase consumption of more products and services, such as • The focal point of the program was a • Average customer value ringtones website that allowed customers to increased by 2% as view information tailored to cater for customers began using more• To win back lost customers their unique needs, based on past services transactional history and behaviour. • Break-even of program was • Email and mobile marketing was reached in only 4 months used for driving traffic to the site on a frequent basis © 2010 Agillic Not for use or distribution without written permission. 21
    22. 22. Case Study: Danish Railways(agency: Wunderman) Objectives Solution Results• To drive passengers in the greater • Launch of ‘S-More’ Consumer • 1.1 million incremental train Copenhagen area to use the ‘S’ Engagement Scheme journeys directly related to S- train network more frequently • Multichannel concept, encompassing More• To engage directly with consumers digital channels such as mobile and web • 11% of program members shifted in order to build relationships microsite, search, email, display, mobile from low frequency to high tickets and social media as well as offline frequency travellers within six such as TV, print and outdoor months • Consumers receive frequent • Cited as ”best initiative ever from personalised communication via email and sms and their web journey is also Danish Railways” by several highly personalised bloggers and journalists © 2010 Agillic Not for use or distribution without written permission. 22
    23. 23. Case Study: SEAS-NVE (agency: Magnetix) Objectives Solution Results• To motivateconsumers to • Mass communication such as print • Nearly 30,000 consumers have reducetheirelectricityconsumptio and display advertising, encouraged signed up n and therebytheir CO2 emission. consumers to sign up • Within the first 4 • Subsequently the consumers are months, consumers have reduced• EU legislationmeansthat SEAS- reminded to submit monthly meter their electricity consumption by NVE willbecompensated for the readings via SMS or web to monitor an average of 17.4% reducedconsumptionthattheycana their consumption • On a yearly basis, Målerjagten will trtibute to theirefforts. • In addition to the monthly meter have reduced electricity readings, every consumer receives consumption by app 20.6 mill personlised advice on how to reduce kWh or DKK 35 million their consumption © 2010 Agillic Not for use or distribution without written permission. 23

    ×