What Makes A Green Telco


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What Makes A Green Telco

  1. 1. TSA ACS Invited Lecture Series Grand Chancellor Melbourne, 24 February 2009 What Does Going Green Mean for a Telco? Dr. Turlough F. Guerin Group Manager Environment, Telstra L33/242 Exhibition St, Melbourne 3001 Email: turlough.guerin@team.telstra.comSummary: For a telco to claim “green” credentials it has to go beyond carbonoffsetting or even reducing energy consumption from virtualisation of servers andchanging to more efficient lighting.The ICT sector contributes 2% of global emissions. Projected growth in this sectormeans that we can expect to see this increase to 3% by 20201. That’s not much whencompared to other sectors, and in fact the telecommunications sector as a whole is arelatively small emitter. That said, on a global basis, that projection is the equivalentof three times Australia’s current greenhouse inventory2.However, is fair to say that telecommunications is less a cause of the problem, than abig part of the solution3.In 2007, Telstra released a report, Towards a High-Bandwidth, Low-Carbon Future4,in which we estimate that telecommunications could reduce Australia’s greenhousegas emissions by as much as 5 per cent per annum by 2015.I am going to share with you how the telecommunications sector, and Telstraspecifically, has a critical role in reducing greenhouse gas emissions and combatingclimate change, and using three example, why smart applications that can run on ahigh-speed, widespread-broadband network will be the key to unlocking a low-carbonfuture and to enable leveraging of emissions reductions both inside and outside oursector.We’re at a cross-roads. The information communication and telecommunications(ICT) industry, can contribute to the projected 3 per cent of global emissions bydesigning, building, implementing new IT systems that continue to demand higherenergy consumption. Or it can seize the opportunity that the ICT sector offers. Whatthe ICT sector offers is its leveraging ability to reduce greenhouse gas emissions notonly of the sector itself, but across all parts of the economy. It’s an enabler.1 1.54 giga tonnes (Gt) of greenhouse gas emissions reported in the October 2008 McKinsey report“How IT can cut emissions”(http://www.mckinseyquarterly.com/How_IT_can_cut_carbon_emissions_2221)2 Estimated at 576 mega tonnes (Mt) by the Australian Federal Government Department of ClimateChange (http://www.climatechange.gov.au/inventory/2006/index.html)3 http://www.strategicpath.com.au/page/Converging_Communications/Managed_Services/Managed_Network_Services/Managed_Network_Services/Definitions_Benefits__ROI/Independent_Insights/The_Environmental_Benefits_of_Broadband_by_Turlough_Guerin_Telstras_Group_Manager_for_the_Environment/4 “Towards a High Bandwidth Low Carbon Future”(http://www.telstra.com.au/abouttelstra/csr/climate_change.cfm).
  2. 2. TSA ACS Invited Lecture Series Grand Chancellor Melbourne, 24 February 2009Let me explain. The ICT industry is a large consumer of energy [and therefore asignificant source of carbon emissions], it can also leverage or enable emissionsreductions across its own and other sectors of the economy. This leveraging can be ashigh as 9 times.So for each tonne of greenhouse gas the ICT industry produces, that is throughpowering servers, data centres, networks, etc, it can leverage a reduction or avoidanceof up to 9 tonnes across the economy5.The way it does this is through low-emission “virtual” alternatives, systems andtechnologies that substitute for physical products and services. In Telstra, we arealready using this leveraging through our product and service offering. That is, smart,low-carbon applications that run on a high-speed, widespread, broadband networks.Consider for a moment what we are enabling our customers to do right now. I amgoing to talk about three examples.Firstly, we are enabling the efficient deployment of field work forces, linking fieldstaff to jobs in the shortest possible time with least travel distance using Trimble GeoManager.Trimble Geo Manager is a product offered to our enterprise and governmentcustomers to improve the efficiency of deploying their field work forces and fleets6.This product relies on field staff being connected via wireless broadband. It uses GPStechnology with the additional feature that it sends a regular positioning signal to asatellite. It finds the shortest distance between jobs so work can be scheduled in themost time-effective and spatially-efficient way. It therefore allows work schedulers tomatch the closest field staff, who have the needed skills, to the next nearest job.We use this product in Telstra. Trimble is now reducing our travel kilometres betweenfield jobs by 5.6 per cent When running a large field work force and vehicle fleet likeours, this equates to millions of litres of fuel saved each year. But the greatest value inimplementing Trimble has been the recovery of lost time from the field workforce.Telstra has seen an increase of 13.3 per cent productivity in the field work force sinceinstalling Trimble in the past year alone. The implications of this study are huge as theABS tell us 28% of all commercial road transport vehicles are running empty. That is,every one in three semi trailers on our roads are travelling empty.Secondly, through fixed and wireless broadband we are enabling flexible working for“knowledge workers”7. This is saving our customers in time and travel. Moreimportantly from an environmental perspective having a significant number of the5 Assumes 3 Mt emitted by the telecommunications sector in Australia (Telstra contributes to 50%emitting 1.5Mt). Reported by Turlough Guerin in “Smarter, Greener, Together: Towards a High-bandwidth Low-carbon Future” presentation to the 2nd Annual Climate Change Summit, 23-24 July2008, Darling Harbour, Sydneyhttp://www.climatechangesummit.com.au/pdf/presentations/day2_stream2/Telstra%20-%20Smarter%20Greener%20Together.pdf.6 http://www.telstraenterprise.com/productsservices/mobility/remoteandmobileassetsmanagement/Pages/TrimbleGeoManager.aspx7 Loosely defined as staff able to work flexibly and excludes the field work force.
  3. 3. TSA ACS Invited Lecture Series Grand Chancellor Melbourne, 24 February 2009workforce working remotely saves in office space8, which is a large contributor torunning costs and to a business’ carbon footprint. Did you know that if the averageAustralian employee teleworked even three days a week, and companies consolidatedcompany office space as a result, this would lead to savings of 1.6 tonnes ofgreenhouse gases per teleworker?5If Australia’s knowledge workers adopted this strategy, we could reduce greenhousegas emissions by more than one and a half million tonnes9. And it would also enableus to remove hundreds of thousands of cars off our roads. The Bureau of Transportand Regional Economics have estimated that traffic congestion alone to be costingthis country 9 billion annually10.In my final example, we are enabling replacement of business air travel with highdefinition in-person, video conferencing. The technology of the video conferencingindustry has undergone rapid advances over past 12-24 months. And broadbandspeeds have increased with the roll of out Telstra’s Next G network. The videoconference experience is now very real, smooth and sharp, without the stilted delaysand fuzzy pictures that characterised earlier experiences. Companies are nowinvesting in these technologies which enable them not only to be more productive butenable them to set bold air travel reduction targets.In closing, these examples represent transformational change: Increased productivity,reduced cost, reduced fuel and energy use, and reduced green house gas emissions.And these are just 3 examples of where the ICT industry is leveraging reductions ingreenhouse gas emissions [attached table provides a range of such services providedby Telstra11]. But the reality is that the ICT industry will continue to increase itscontribution of greenhouse gas emissions to the atmosphere. Our challenge is now todevelop further, along with other industry and government partners, the other lowcarbon opportunities and build the networks that enable these emissions reductions tobe achieved.8 Sun Microsystems have saved an estimated $64 M in office space from real estate consolidation frompresentation by Angus McDonald, CTO Sun Microsystems Australasia at Symposium on Sustainabilityof the Internet and ICT, The University of Melbourne, November 25 & 26, 20089 Based on the findings from Telstra’s commissioned study “Teleworking Life Cycle Analysis” 2008conducted by URS. This study dispels the myth that when companies deploy teleworking they areoutsourcing their emissions to the staff members home as the results report a net environmental benefitfrom teleworking under the conditions used in the modelling which were representative of typicaloffice and home conditions.10 Bureau of Transport and Regional Economics (www.bitre.gov.au).11 Published in the Telstra Corporate Responsibility report (2008)(http://www.telstra.com.au/abouttelstra/csr/reports.cfm)
  4. 4. TSA ACS Invited Lecture Series Grand Chancellor Melbourne, 24 February 2009Issue Solution Product / Service example Travel/Fuel Energy Additional Information Reduction Reduction Telemetry Conferencing & Collaboration - Remote & Virtual Video Conferencing Tele Presence & Real Presence  Top of the range / state-of-the-art video conferencing. Video Conferencing Medium & High Definition  Enables virtual face to face meetings and supports larger numbers of attendees. Video Conferencing Desktop Video Conferencing  Desktop solution for individual face to face meetings with high quality images. Web Conferencing Web Ex  Enable sharing of applications and hands on visual/verbal collaboration. Virtual Contact Centre Web Contact Centre  Supports a virtual contact centre that links all forms of communications whilst able to run on any connectable desktop PC allowing a physically diverse staffing and reduced travel and also office space impacts for home workers. Remote Working iPass Global Virtual Network  Provides secure managed access to corporate businesses supporting Solutions employees working remotely and enabling reduced travel. Remote Telemetry Remote Telemetry  Remote monitoring and control of metering and specific application devices anywhere (and everywhere) in the country enabling reduction in travel. Additional environment benefits depending on application such as water reductions when used for water management. Vehicle Routing & Management Field Workforce Trimble  Various applications for field force management to streamline field Solutions Enterprise Mobility System (EMS) work including job allocation and route planning. Whereis® Whereis Navigator  Smart travel planning means efficient routing to help prevent Navigator unnecessary fuel use.
  5. 5. TSA ACS Invited Lecture Series Grand Chancellor Melbourne, 24 February 2009Network Infrastructure Telstra Next IP TM BigPond, Velocity (FTTP)  The Telstra Next IPTM network is one of the world’s largest, fully Network integrated national IP networks. Telstra Next G TM Flexible Personalised Transport Solutions  Leading edge wireless network that underpins not only Telstra’s but an Network extensive range of third party products & services. Virtualisation Consolidation of customer server managed by  Enhancing utilisation of servers enabling energy and cooling costs to be KAZ (part of Telstra Enterprise & reduced. Government)
  6. 6. TSA ACS Invited Lecture Series Grand Chancellor Melbourne, 24 February 2009Author BiographyDr Turlough Guerin is an environmental professional who has worked in corporate environmentalmanagement roles in Rio Tinto, Shell and most recently as the Group Manager Environment for Telstra.Telstra is Australia’s leading telecommunications and information services company with one of the bestknown brands in the country. Telstra has been voluntarily reporting its carbon emissions for 9 years. Throughits cumulative energy efficiency initiatives over this time, the company has delivered $14 M in avoided energycosts in the past financial year alone.Turlough’s experience includes identifying and managing risks and opportunities in climate change, as well ascorporate environmental policy development, strategy, disclosures, auditing and contaminated landmanagement and divestment.Other InformationFor further details of what TSA and ACS member raised as green issues for telcos, look at the following links: • Complete the survey on what you think are the environmental issues for telcos at : http://www.surveymonkey.com/s.aspx?sm=3qk85Wd73IjlMfsEgIo1ng_3d_3d • Once you have done that, review the (anonymous) results at : http://www.surveymonkey.com/sr.aspx? sm=5oFONk7Ycx7FYg11XjZRBUPKzBbnYytyJYx_2fpD6GEJM_3d