Matkailu goes Games - Insight and Inspiration, Niko Herlin

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Matkailu goes Games 3.10.2013

Matkailu goes Games 3.10.2013

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  • 1. Matkailu goes Games - Insight and Inspiration Finpro Foresight Niko Herlin 3.10.2013
  • 2. Multidisciplinary approach What’s desirable? People & Society Adapted from: Tim Brown, Change by Design 2009
  • 3. Weak Signals? • • • • • Hahaha Huh? Wow No way! Shh… - makes you laugh - unheard of - amazes you - raises resistance - tabu Adapted from Elina Hiltunen @nikoherlin © Finpro
  • 4. The Year 2000 in 1910 Images by Villemard
  • 5. Empowered Customers Experience Prioritization Good Business 03/10/2013 © Finpro 6
  • 6. Doing Good Knowing me Knowing you Big Time Experience
  • 7. Doing Good • Real meaningfullness • Uniqueness • Expectations towards companies • Willingness to share • Status • Wellbeing • LOHAS
  • 8. Doing Good “83% of US consumers want products, services and retailers to support more causes.” . Cone Research & Insights, September 2010
  • 9. Doing Good Burning Air Miles As Calories
  • 10. Doing Good Foldit - Solve Puzzles For Science
  • 11. Doing Good Win Flights by Checking in to Bus Stops
  • 12. Doing Good Twitter Race Brings Friends Together
  • 13. Doing Good App Rewards Users For Walking
  • 14. Knowing Me Knowing You True individualization: automatic, effortless, bespoke, responsive, intelligent Sharing information Irrelevant privacy Importance of trust Big Data
  • 15. 75% of the consumers say they would tell retailers about their media usage in exchange for more targeted and smarter experiences IBM survey, 2012
  • 16. Knowing Me Knowing You Me-Ality, Virtual Fitting Room, Gives Full Body Scans to Shoppers
  • 17. Knowing Me Knowing You Plan UK Ad Only Visible to Women
  • 18. Knowing Me Knowing You Saga - Mobile App Tracks Consumers’ Movements and Automatically Suggests New Places
  • 19. Knowing Me Knowing You Images: Luca Bruno / AP and Michael Sohn / AP MindMeld Anticipates the Discussion
  • 20. Knowing Me Knowing You Recognizing the Wishes of Hotel Guests Better
  • 21. Big Time Experience Status in doing not owning Feelings – Fun, excitement All senses Newism Virgin consumers
  • 22. Big Time Experience “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -Maya Angelou
  • 23. Big Time Experience Playing Roulette to Win Trip to Unknown Destination
  • 24. Big Time Experience Car race is life-size video game
  • 25. Big Time Experience Galaxy fans in contest on desert island
  • 26. Big Time Experience Island becomes life-size version of "Real Life”
  • 27. Big Time Experience Not a five-star luxury spa. Airbnb Lets You Stay In An Indonesian Slum
  • 28. Big Time Experience Travelling to Hawaii Through Virtual Reality Display
  • 29. Contacts • Niko Herlin – niko.herlin@finpro.fi – +358 40 343 33 42 • http://www.finpro.fi/foresight • Hello Future • @nikoherlin © Finpro 30