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  • 1. Sustainability in the management of resources and the creation of tourism products Tuscany – Excellence in thermal destinations International Congress on Thermal Tourism OURENSE - GALICIA 3° March 2011
  • 2. STB: a new concept of thermalism
    • STB means Company of Thermae and Wellness
    • STB was founded in 2000 and the project is based on the experience of 20 years of management on Terme di Saturnia
    • STB is now leader in Italy with Fonteverde, Grotta Giusti and Bagni di Pisa Natural Spa Resort
    • STB made a choice: “Tuscany is the ideal Location for developing a new concept of thermalism”
  • 3. STB in Italy
  • 4. STB : Tuscany - The Location
  • 5. Fonteverde Natural Spa Resort
    • Spa Finder Reader’s ChoiceCrystal Award“Favourite Spa in Europe”
    • Spa Finder Reader’s Choice“Favourite Spa in Italy”
    • -2010 “5 Stars Diamond Award” American Academy of Hospitality Sciences
    • The Hotel *****:
    • 64 rooms, 7 Junior Suites, 7 Suites
  • 6. Fonteverde – Thermae & Spa 4800 square meters of Thermae and Spa 8 thermal pools Inhalations, thermal mud, more than 50 cabins for Spa Treatments Natural relaxation through spa waters rich in sulfate, fluorine, calcium and magnesium
  • 7. Grotta Giusti Natural Spa Resort 2002/2003 and 2008/2009 One of the Best Golf Hotel Worldwide - Lufthansa Green Fee Pass 2008 Spa Finder Reader’s Choice Award as World’s Top 10 Best Mineral Springs 2010 Launch of new medical and research program on anti-ageing named “Longevity” under the scientific supervision of Proff. Umberto and Giovanni Scapagnini The Hotel ****: 58 rooms and 6 junior suites
  • 8. Grotta Giusti – Thermae &Spa 3200 square meters of Thermae and Spa - 2 thermal pools Inhalations, thermal mud, ozone-bath more than 20 cabins for Spa Treatments, Physioterapic Massages and Medical applications Unique thermal Grotto – more than 300 meters underground surrounded by thermal vapours with a temperature from 28 to 35 degrees
  • 9. Bagni di Pisa Medical Spa Resort First Medical Spa for the prevention of Obesity, in collaboration with Pisa University and Prof. Aldo Pinchera – President of WHO Center for the diagnosis and treatment of Thyroid Deseases The Hotel *****: 52 rooms and 9 suites
  • 10. Bagni di Pisa – Thermae & Spa 2000 square meters of Thermae and Spa 2 thermal pools Inhalations, thermal mud, more than 20 cabins for Spa Treatments and Physioterapic Massages Medical Center for Health and Prevention of Obesity
  • 11. Sustainability in the management of resources
    • Natural Springs and Waters :
      • respect of thermal basin;
      • prevention against pollution;
      • fair management of resources
    • Increased knowledge and culture of thermalism in terms of health for people, wealth and tradition for thermal Countries
    • European Laws to establish common rules
    • Increased culture for “thermal entrepreneurs” to manage the complexity of the business
  • 12. The creation of tourism products
    • Our Mission
    • S.T.B. is born with the purpose to develop the culture of well-being/wellness in Italy and around the world. Wellness is the right answer to the growing social deseases in rich Countries, like stressed lifestyle, lack of psychophysical balance, obesity, ageing.
    • Our Vision
    • The target is the entire satisfaction of our guest.
    • We believe that Natural Spa Resort are the unique contexts that could lead to an entire satisfaction of our guest in terms of wellness: a Natural Spa Resort with an innovative approach to thermalism, in pleasant location with an excellent hotel accomodation.
  • 13. Thermal Destinations
    • The key of ancient success of Thermal Destinations:
      • Glamour and rich destinations at the time of Belle Epoque (Vichy, Montecatini, Baden Baden…);
      • Culture, events, trendy people, press;
      • Public Investment and support in funding Thermal Destinations
      • Health, wellness, socialization
  • 14. Thermal Destinations
    • The causes of decline:
      • Exasperation of Health causes a feeling in common people like”thermal destination only for ill and old people”
      • Lack of glamour
      • Strong decrease in public contribution and social support
      • Lack of complete skills in thermal management
      • Need of great Investment in buildings and Thermal Towns
  • 15. Thermal and Touristic Destinations
    • How to create a new touristic model in Thermal destinations
    • Improve wellness and socialization areas, creating new services never forgetting medical cares;
    • Bring young people to thermal destinations increasing the value of prevention;
    • Healty and wellness Lifestyle;
    • Networking with other touristic amenities (history, gastronomy, culture…)
    • Creating a profitable business in thermal companies with new management skills
  • 16. Thermal Destinations – an Added Value
    • Thermal destinations have a lot of Added Values:
    • Respect for environment and resources;
    • Opportunity of health tourism also for healthy and young people with a look for good lifestyle and prevention;
    • Tradition and culture;
    • Amenity of Thermal Locations
  • 17. New Politics for Thermal Destinations
    • Common Rules for consumer protection
    • High level of minimum standards required to Thermal Companies to operate in the market
    • Scientific research to clearly differentiate from non thermal wellness centers
    • New way to communicate and promote Thermal Destinations by networking and supporting the growth of specialised tour operating companies
    • Appealing policies to attract tourists from new Emerging Markets, focusing on sector added values
  • 18. The Solution To be customer centric!
  • 19. Dr. Walter Bucelli Dr. Walter Bucelli Chief Executive Officer [email_address] www.stbspa.com Thank you for your attention and see you soon in Tuscany !