Social Media for Police Departments

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Social Media for Police Departments

  1. 1. Social Media for PoliceDepartmentsKelli MatthewsDigital StrategyTurell GroupUniversity of OregonThursday, May 9, 13
  2. 2. Two Roles for Social MediaFirst: community outreach, public information,response and relationship building.Second: “monitoring,” crime prevention andtracking.Thursday, May 9, 13
  3. 3. Thursday, May 9, 13
  4. 4. Why should you care?• your community is online.• your community demands real-timeinformation.• social media helps you provide fast,accurate information that keepspeople safe and informed.Thursday, May 9, 13
  5. 5. But these social mediasites are just a fad.Why spend the time/money?Thursday, May 9, 13
  6. 6. Thursday, May 9, 13
  7. 7. Creating: blogsConnecting: social networksCollaborating: wikisReacting: forums, ratings and reviewsOrganizing Content: tagsThursday, May 9, 13
  8. 8. Thursday, May 9, 13
  9. 9. 9Technology is shifting power awayfrom the editors, the publishers, theestablishment, the media elite. Now,it’s the people who are in control.- Rupert MurdochThursday, May 9, 13
  10. 10. Thursday, May 9, 13
  11. 11. Harness thepower!Thursday, May 9, 13
  12. 12. Be Intentional.• Have a plan.• Create a policy.• Be committed to both.Thursday, May 9, 13
  13. 13. Have a Plan for Community Outreach•What do you want to accomplish?•Who is your audience?•What tools can you use?Thursday, May 9, 13
  14. 14. Talk: Share information,resources, tips.Energize: Try new things to getpeople talking about publicsafety.Embrace: Look for ways totruly get your communityengaged and involve them.Thursday, May 9, 13
  15. 15. Have a plan for incident response.Thursday, May 9, 13
  16. 16. @ClackCoSheriff#ClackamasShootingThursday, May 9, 13
  17. 17. Create a policy.Thursday, May 9, 13
  18. 18. External Policy: How Should People Behave?Thursday, May 9, 13
  19. 19. Internal: How Officers and Staffare Expected to Behave Online.Thursday, May 9, 13
  20. 20. Highlights of NYPD Policy"personal social media sites may be used against them toundermine the credibility of the department, interfere with officialpolice business, compromise ongoing investigations and affecttheir employment status."• Discourages officers from listing that they are on the police force.• Forbids officers from posting photos of themselves in uniform except at anofficial event.• Bars officers from using social media to contact witnesses, crime victims orlawyers involved in pending cases, or to contact or “friend” minors who arentpart of their families.Thursday, May 9, 13
  21. 21. Commit.Thursday, May 9, 13
  22. 22. Questions?Thursday, May 9, 13

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