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Content management

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Transcript

  • 1. Creating, Curating, Managing Content Monday, September 23, 13
  • 2. Copywriting.... Monday, September 23, 13
  • 3. ... is not content. Monday, September 23, 13
  • 4. A content strategy plans for the creation, delivery and governance of useful, usable content. Monday, September 23, 13
  • 5. Considers... • What • Why • How • When • For Whom • With What • Where • When • How Often • What Next Monday, September 23, 13
  • 6. Substance Workflow Structure Governance Core Strategy Monday, September 23, 13
  • 7. Substance: What content do your audiences need and why? Monday, September 23, 13
  • 8. Structure: How is content organized, prioritized and accessed? Monday, September 23, 13
  • 9. Workflow: How is content created and maintained? Monday, September 23, 13
  • 10. Governance: How are decisions about content and strategy made? Monday, September 23, 13
  • 11. Look at the big picture. Monday, September 23, 13
  • 12. Web Emails Newsletters Magazines Catalogs Blogs Facebook Twitter Video Instagram Pinterest Monday, September 23, 13
  • 13. Brainstorm! Think big. Monday, September 23, 13
  • 14. What categories emerge? Monday, September 23, 13
  • 15. Calendar your Categories Note: Frequency based on depth, breadth and writer Monday, September 23, 13
  • 16. Tips for Creating an Editorial Calendar • Consider the seasonality of your work. Build in big events. • Try an 8 week calendar cycle. • Use a shared document like a Google spreadsheet. • Repurpose! • Curate. (more on that in a minute) Monday, September 23, 13
  • 17. Monday, September 23, 13
  • 18. Curate. Monday, September 23, 13