What is Tune Hopper?Tune Hopper is an entertaining newiPhone game created to promotemusical learning.Game users play sounds to makesongs using call and responsepatterns similar to Simon Says.
Musical Learning● Sheet music inspired game board● Musical Alphabet scale on sound tiles● Tap sound tiles to create songs● Character centered game-play (Greg)● Ear training, musical alphabet, chords
Songs in Gameplay ● Gameplay focus on song melodies ● Remember tunes to achieve high scores ● Players learn musical notes during play ● Remember melodies to win game ● Customizable Albums for artists
Target Audience ● Children ● Musicians ● Moms & Dads ● Snack Gamers ● Education Institutes ● Fans of Specific Artistsie Classic Rock Parents
Business Model ● Free download with in-app purchases ● Expandable in-app store with additional albums from external sources ● Ring-tones revenue ● Direct connection to iTunes, websites ● Sales of composer application and other applications
Promotional Tools● iTunes Connection = direct sales● Branded Albums and Items● Market Tracking on Branded Items● Social Network Integration● Branded Competitions● Composition and Collaboration through Composer Application
iTunes Connect● iTunes button on every album screen● Purchases only a password away!● Buyers likely to purchase albums after playing songs in game
Marketing &Branding based off original songs ● Short game jingles ● Jingles become possible ringtones ● Themed album graphics, Gregs accessories ● Themed food rewards, floor tiles, character animations, game stories, etc.
Branded Game Board Game Mockup Branded Items Johnny Cash Accessories ● In-game brandingBuy Album on iTunes items ● Links to purchase accessories ● Players are buying while having fun
Market Tracking● Track gameplay (how players learn songs)● Track user feedback on specific songs/albums● Leaderboards track social network virality● Survey players, reviews
Social Marketing● Custom branded leaderboards● Open API to track potential customers● Social connectivity to share favorite artists song● Share high score, song ratings & other competition on Game Center, Facebook, Twitter● Testpad for pre-release marketing campaign
Branded CompetitionBranded Leaderboards: ● Create custom Facebook updates with a standalone scoreboard for your albums ● Allow gamers to rate songs and gameplay ● Customize and/or create game versions of songs ● Winning game cover wins a backstage pass ● Free MP3 Downloads
Artist Sponsored CompetitionA social media contest to create the best gamecovers of either a song or an entire album!can judge on: ● best rendition of song ● best game play ● best artwork (icons, gameboard, Greg, treats etc)Rewards like MP3, backstage passes...
Composing App● Create Ringtones used for gameplay● Fast melody creation without sight reading● Educational tool● Promotes fan-artist collaboration through voting, requests, rating.