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Web 2.0 presentation at Achnagairn, Inverness
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Web 2.0 presentation at Achnagairn, Inverness

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A presentation on web 2.0 we did for the "Welcome Home" conference organised by the Right Direction Group in January 2009 at the beautiful Achnagairn House near Inverness. Presented by David Sim and …

A presentation on web 2.0 we did for the "Welcome Home" conference organised by the Right Direction Group in January 2009 at the beautiful Achnagairn House near Inverness. Presented by David Sim and Rene Looper of 4TM Services. http://www.4tm-services.com

Published in: Travel, Business
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Transcript

  • 1. Web 2.0 is watching you...
      • Social Media and the Tourism Business
      • David Sim and Rene Looper
  • 2. Social Media is on-line conversation... word of mouth marketing
  • 3.
    • RAMA/BIG research November 2008:
      • Word of mouth marketing No. 1 Influence = 44% of purchases
      • Reviews = 37% (increasingly on-line, peer led)‏
      • Television = 25%
      • Younger demographics = > social media impact
  • 4. 14% vs 74%
  • 5. September 08: 100 million November 08: 120 million January 09: 150 million users
  • 6.  
  • 7.  
  • 8.  
  • 9. “ Social Media at Work” “ I do this work professionally. Spyware and viruses aren't Dell's fault, as much as I think that Dell could do better in some areas”. “ I always experienced good service and in my opinion, they've mastered their business model including their tech support services. They are reliable and consistent”. “ Viruses are Your issue, not Dell's. Anyone with a computer knows the company that sold you the computer is not at fault....You use it...be careful how you use it. I have had several issues with My Dell XPS, but they were on it Instantly, the customer service was fantastic”. “ Blaming Dell for Spyware and Viruses? Stay off sites you know you shouldn't be going to :)”
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.
    • Tripadvisor:
    • Some facts:
    • Founded in 2000
    • 30 million unique visitors per month....
    • 20 million reviews of hotels, B&B's etc..
    • 64% of travellers read reviews....
    • 38% read professional reviews
    • Average score is 3.74 (out of 5)‏
  • 18.
    • Tripadvisor:
    • Reviews
    • How to:
    • manage reviews
    • respond to reviews
    • get more reviews
    • add reviews to web site
    • get notified of new reviews
  • 19. From Word of Mouth to Word of Mouse advertising......
  • 20.  
  • 21.  
  • 22. WAYNE alert
  • 23. Thank you! David and Rene 4TM Social Media for Business www.4tm-services.com

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