Internet Marketing made Easy Image: Clarke Internet Marketing.

Rene Looper Background in Retail (Dutch M&S)‏ Cluny Bank Hotel 1999-2006 4 star Hotel in Forres TuMinds Ltd. 2006 E-Tourism and Web 2.0 services 4TM Services 2007 Training, Consulting and Speaking on connecting with your online customers Creevale B&B 2008 Virtual B&B, Inverness

Wikipedia: Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets . The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly . The strategy and overall effectiveness of marketing campaigns depend on business goals

My e-commerce journey... Web site development Search engine optimisation E-marketing Site statistics I'm always quiet in January and so was the B&B down the road, but......

My e-commerce journey...

Web site development

Search engine optimisation

E-marketing

Site statistics

Cluny Bank Hotel, Forre s

Web site live since April 1999, hotel opened October 1999 Online brochure Shop window Full access to web site Competition research Excellent competition! (lack of knowledge/no need)‏ Internet is a great resource to borrow ideas from others!

Web site live since April 1999, hotel opened October 1999

Online brochure

Shop window

Full access to web site

Competition research

Excellent competition! (lack of knowledge/no need)‏

Internet is a great resource to borrow ideas from others!

First 3 years business generated from internet averaged 80% 14,000 visitors per year (40 per day) visiting 60,000 pages Use of 30 different email addresses Web counter, online booking facility, quick reply to email Attended workshop on “how to get more out of your web site” Important info on visitor behaviour

First 3 years business generated from internet averaged 80%

14,000 visitors per year (40 per day) visiting 60,000 pages

Use of 30 different email addresses

Web counter, online booking facility, quick reply to email

Attended workshop on “how to get more out of your web site”

Important info on visitor behaviour

Add url

Other Google tools: Google maps Google alerts Google adwords Google dashboard

Other Google tools:

Google maps

Google alerts

Google adwords

Google dashboard

Tourism is changing.... The Internet is changing.... Customer behaviour is changing..... How can your business benefit from these changes?

Tripadvisor: Some facts: Founded in 2000 30 million unique visitors per month.... 20 million reviews of hotels, B&B's etc.. 64% of travellers read reviews.... 38% read professional reviews Average score is 3.74 (out of 5)‏ How to manage your online reputation:

Tripadvisor:

Some facts:

Founded in 2000

30 million unique visitors per month....

20 million reviews of hotels, B&B's etc..

64% of travellers read reviews....

38% read professional reviews

Average score is 3.74 (out of 5)‏

How to manage your on-line reputation:

14% vs 74%

How to make the most of free & easy to use web tools Tripadvisor: Reviews How to: manage reviews respond to reviews get more reviews add reviews to web site get notified of new reviews

Tripadvisor:

Reviews

How to:

manage reviews

respond to reviews

get more reviews

add reviews to web site

get notified of new reviews

From Word of Mouth to Word of Mouse advertising......

WAYN alert

Thank you! David and Rene 4TM Services for Tourism www.4tm-services.com

Notes: Add business to Tripadvisor http://www.tripadvisor.com/pages/getlisted.html Blogger or Wordpress https://www.blogger.com/start http://wordpress.com/ Rene Looper http://www.linkedin.com/in/renelooper http://twitter.com/tuminds http://www.facebook.com/rene.looper Feel free to contact me: info@tuminds.com