Presentation SEARS at SNH Battleby

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Presentation to Marketing and PR professionals at SNH Battleby near Perth.

Presentation to Marketing and PR professionals at SNH Battleby near Perth.

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Transcript

  • 1. Thursday 22 August SEARS Networking event
  • 2. Marketing & Campaigns Incident handling Handling negative publicity Social Media Today
  • 3. Marketing & Campaigns
  • 4. Facebook events Twitter promotion Youtube videos #Hashtags?
  • 5. Facebook new stats
  • 6. Pinterest
  • 7. Pinterest
  • 8. Incident handling
  • 9. Luck favours the prepared
  • 10. Irresponsible use of social media sabotages the positive work done by company communications professionals who are trying to build loyalty and advocacy
  • 11. Critical Incident Management Luck favours the prepared Create a clear framework, so that critical incidents can be dealt with consistently and effectively at the earliest opportunity
  • 12. Handling negative publicity
  • 13. Anyone with a mobile phone has an audience
  • 14. • Prevention is better than cure • Respond quickly • Holding statement • Acknowledge mistakes • Make amends
  • 15. Social media management
  • 16. Hope you found this useful Questions?
  • 17. Rene Looper Tuminds Social Media