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Presentation CIM latest


Presentation for CIM Scotland, Edinburgh …

Presentation for CIM Scotland, Edinburgh

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  • 1. Social MediaExcellent business tool or waste of time?
  • 2. What is Social Media?
  • 3. People having conversations with friends, family, colleagues
  • 4. Now we can have conversations online too!
  • 5. We can now share our personal experiences Do you know what people are saying?
  • 6. Video time!
  • 7. 14% vs 78%Marketing vs Recommendations
  • 8. Social media a business tool• The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company• We want to hear what our customers have to say• Our customers feel connected and engaged with Proper Cloth
  • 9. CIM on social media channels
  • 10. Personal profile vs Business page
  • 11. Twitter... Why!?!• Lots of nonsense on Twitter• When used well an extremely powerful tool• Easy to find local customers• What do people write about your product or service
  • 12. Other marketing opportunities
  • 13. LinkedIn• Business to Business• Great way to keep in touch with colleagues, peers in industry• Groups• Get fast and accurate answers to your business related questions
  • 14. Foursquare• Location based marketing• Reward most loyal customer• Great PR opportunity (lunch with Mayor?)• Sponsor local Tweet ups• Promote the branch to people in the area• Great to combine with charity• Surprise and "Wow" element
  • 15. QR codes• Business card• Promotional material• Add to advertising• For sale signs• Name tags at conference• Surprise and "Wow" element
  • 16. Thank you!• Rene Looper - Tuminds social media training••• behalf of CIM Scotland