Social Media and the Tourism Industry David Sim and Rene Looper How to make the most of free & easy to use web tools

Social Media and the Tourism Industry

David Sim and Rene Looper

Social Media is on-line conversation... word of mouth marketing

RAMA/BIG research November 2008: Word of mouth marketing No. 1 Influence = 44% of purchases Reviews = 37% (increasingly on-line, peer led)‏ Television = 25% Younger demographics = > social media impact

RAMA/BIG research November 2008:

Word of mouth marketing No. 1 Influence = 44% of purchases

Reviews = 37% (increasingly on-line, peer led)‏

Television = 25%

Younger demographics = > social media impact

14% vs 74%

September 08: 100 million November 08: 120 million January 09: 150 million users

“ Social Media at Work” “ I do this work professionally. Spyware and viruses aren't Dell's fault, as much as I think that Dell could do better in some areas”. “ I always experienced good service and in my opinion, they've mastered their business model including their tech support services. They are reliable and consistent”. “ Viruses are Your issue, not Dell's. Anyone with a computer knows the company that sold you the computer is not at fault....You use it...be careful how you use it. I have had several issues with My Dell XPS, but they were on it Instantly, the customer service was fantastic”. “ Blaming Dell for Spyware and Viruses? Stay off sites you know you shouldn't be going to :)”

How to make the most of free & easy to use web tools Tripadvisor: Some facts: Founded in 2000 30 million unique visitors per month.... 20 million reviews of hotels, B&B's etc.. 64% of travellers read reviews.... 38% read professional reviews Average score is 3.74 (out of 5)‏

Tripadvisor:

Some facts:

Founded in 2000

30 million unique visitors per month....

20 million reviews of hotels, B&B's etc..

64% of travellers read reviews....

38% read professional reviews

Average score is 3.74 (out of 5)‏

How to make the most of free & easy to use web tools Tripadvisor: Reviews How to: manage reviews respond to reviews get more reviews add reviews to web site get notified of new reviews

Tripadvisor:

Reviews

How to:

manage reviews

respond to reviews

get more reviews

add reviews to web site

get notified of new reviews

How to make the most of free & easy to use web tools Tripadvisor: Forums: A great way to see what people are writing about, questions they have and what web sites other people recommend. More forums: wildlife, weddings, photography, mountain biking etc... Don't use is as an advertising channel... Questions?

Tripadvisor: Some facts: Founded in 2000 30 million unique visitors per month.... 20 million reviews of hotels, B&B's etc.. 64% of travellers read reviews.... 38% read professional reviews Average score is 3.74 (out of 5)‏

Tripadvisor:

Some facts:

Founded in 2000

30 million unique visitors per month....

20 million reviews of hotels, B&B's etc..

64% of travellers read reviews....

38% read professional reviews

Average score is 3.74 (out of 5)‏

Tripadvisor: Reviews How to: manage reviews respond to reviews get more reviews add reviews to web site get notified of new reviews

Tripadvisor:

Reviews

How to:

manage reviews

respond to reviews

get more reviews

add reviews to web site

get notified of new reviews

From Word of Mouth to Word of Mouse advertising......

How to make the most of free & easy to use web tools Google tools: Alerts Analytics Maps Other SEO tips

WAYN alert

Thank you! David and Rene 4TM Social Media for Business www.4tm-services.com