Forresquare2

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Presentation to Forres business community on the use of Facebook, Twitter, Foursquare and QR codes and how it can help promoting their business and destination

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Forresquare2

  1. 1. How to make the best use ofsocial mediaTuesday 22 MarchRamnee Hotel, Forres
  2. 2. Social Media,Media Bandwagon The Social the beginners guide What is Social Media? Fantastic tool?
  3. 3. Social Media or Web 2.0 is people having conversations online
  4. 4. People are already discussing your brand Do you know what they are saying?
  5. 5. 14% vs 78%
  6. 6. Growing your business using Social Media The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company and each other. “We want to hear what our customers have to say,” he says. “It’s useful to us and lets our customers feel connected to and engaged with Proper Cloth.”
  7. 7. Growing your business using Social MediaWhy tweet?Sharing newsBrandingNetworkingFeedback People do business with people, not companiesSEO.....
  8. 8. Some stats......
  9. 9. Social Media is NOT a Marketing channel The old communication model to customers Monologue Shouting
  10. 10. Social Media is NOT a Marketing channelThe average person is exposed to over 3000 marketing messages a day Monologue Shouting
  11. 11. Social Media is a Engagement channel The new communication model to customers Dialogue No shouting
  12. 12. Social Media Trends 2011:Social CommerceQ and A sitesMobile / Location based marketingGroup buying (Groupon)QR Codes
  13. 13. Thank you....David SimMarc HindleyRene Looper

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