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Energy North 2014 conference at Eden Court Inverness
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Energy North 2014 conference at Eden Court Inverness

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Social media beginners presentation delivered for the Energy North Conference 2014 at Eden Court, Inverness

Social media beginners presentation delivered for the Energy North Conference 2014 at Eden Court, Inverness

Published in: Social Media, Technology, Business

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Transcript

  • 1. Social Media Excellent business tool or waste of time?
  • 2. What is Social Media?
  • 3. People having conversations with friends, family, colleagues
  • 4. Now we can have conversations online too!
  • 5. We can now share our personal experiences Do you know what people are saying?
  • 6. Video time!
  • 7. 14% vs 78% Marketing vs Recommendations
  • 8. Social media a business tool • The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company • We want to hear what our customers have to say • Our customers feel connected and engaged with the company
  • 9. Be where your customers are
  • 10. Personal profile vs Business page Friends vs Likes
  • 11. Any organisation can promote themselves through Facebook
  • 12. Web site integration
  • 13. SEO and Recommendations
  • 14. Twitter... Why!?! • Lots of nonsense on Twitter • When used well an extremely powerful tool • Easy to find local customers • What do people write about your product or service
  • 15. LinkedIn
  • 16. Thank you! • Rene Looper - Tuminds social media training • twitter.com/tuminds • facebook.com/tuminds • LinkedIn.com/renelooper