Social Media

Excellent business tool or waste of time?
What is Social Media?
People having conversations

with friends, family, colleagues
Now we can have conversations online too!
We can now share our personal experiences

Do you know what people are saying?
Video time!
14% vs 78%

Marketing vs Recommendations
Social media a business tool
• The use of social media, as well

as being a less expensive form of
marketing, provides an ...
Be where your customers are
Personal profile vs Business page

Friends

vs

Likes
Any organisation can promote

themselves through Facebook
Web site integration
SEO and Recommendations
Twitter... Why!?!
• Lots of nonsense on Twitter
• When used well an extremely
powerful tool

• Easy to find local customer...
LinkedIn
Thank you!



• Rene Looper

- Tuminds social media training

• twitter.com/tuminds
• facebook.com/tuminds
• LinkedIn.com/...
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Energy North 2014 conference at Eden Court Inverness

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Social media beginners presentation delivered for the Energy North Conference 2014 at Eden Court, Inverness

Published in: Social Media, Technology, Business
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Energy North 2014 conference at Eden Court Inverness

  1. 1. Social Media Excellent business tool or waste of time?
  2. 2. What is Social Media?
  3. 3. People having conversations with friends, family, colleagues
  4. 4. Now we can have conversations online too!
  5. 5. We can now share our personal experiences Do you know what people are saying?
  6. 6. Video time!
  7. 7. 14% vs 78% Marketing vs Recommendations
  8. 8. Social media a business tool • The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company • We want to hear what our customers have to say • Our customers feel connected and engaged with the company
  9. 9. Be where your customers are
  10. 10. Personal profile vs Business page Friends vs Likes
  11. 11. Any organisation can promote themselves through Facebook
  12. 12. Web site integration
  13. 13. SEO and Recommendations
  14. 14. Twitter... Why!?! • Lots of nonsense on Twitter • When used well an extremely powerful tool • Easy to find local customers • What do people write about your product or service
  15. 15. LinkedIn
  16. 16. Thank you! • Rene Looper - Tuminds social media training • twitter.com/tuminds • facebook.com/tuminds • LinkedIn.com/renelooper

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