E Tourism2008

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Case study presentation for Highlands and Islands and Scottish Enterprise E-commerce workshops

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E Tourism2008

  1. 1. Rene Looper Dutch “Marks and Spencer” Cluny Bank Hotel, Forres TuMinds Ltd. And 4TM-services Ltd. GreaterSpeyside.com and owner of “virtual B&B” Audience participation....
  2. 2. <ul><li>My e-commerce journey... </li></ul><ul><li>Web site development </li></ul><ul><li>Search engine optimisation </li></ul><ul><li>E-marketing </li></ul><ul><li>Site statistics </li></ul>I'm always quiet in January and so was the B&B down the road, but......
  3. 3. Cluny Bank Hotel, Forre s
  4. 4. <ul><li>Web site live since April 1999, hotel opened October 1999 </li></ul><ul><li>Online brochure </li></ul><ul><li>Shop window </li></ul><ul><li>Full access to web site </li></ul><ul><li>Competition research </li></ul><ul><li>Excellent competition! (lack of knowledge/no need)‏ </li></ul><ul><li>Internet is a great resource to borrow ideas from others! </li></ul>
  5. 5. <ul><li>First 3 years business generated from internet averaged 80% </li></ul><ul><li>14,000 visitors per year visiting 60,000 pages </li></ul><ul><li>Use of 30 different email addresses </li></ul><ul><li>Web counter, online booking facility, quick reply to email </li></ul><ul><li>Attended workshop on “how to get more out of your web site” </li></ul><ul><li>Important info on visitor behaviour </li></ul>
  6. 12. Add url
  7. 13. Clunie ? Clooney ?
  8. 15. <ul><li>Google makes it simple! </li></ul><ul><li>A few straight forward Google tips: </li></ul><ul><li>Google analytics </li></ul><ul><li>Google adwords </li></ul><ul><li>Google maps </li></ul><ul><li>Google alerts </li></ul><ul><li>Add url to Google and others </li></ul>
  9. 17. Now on to the internet...
  10. 19. Lots more to tell.... Contact details: Rene Looper [email_address] www.TuMinds.com www.4TM-services.com
  11. 20. Programs available: Google analytics Google adwords Google alerts Stat counter Ned stat etc.....
  12. 21. Thank you....

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