Rene Looper Dutch “Marks and Spencer” Cluny Bank Hotel, Forres TuMinds Ltd. And 4TM-services Ltd. GreaterSpeyside.com and owner of “virtual B&B” Audience participation....

My e-commerce journey... Web site development Search engine optimisation E-marketing Site statistics I'm always quiet in January and so was the B&B down the road, but......

My e-commerce journey...

Web site development

Search engine optimisation

E-marketing

Site statistics

Cluny Bank Hotel, Forre s

Web site live since April 1999, hotel opened October 1999 Online brochure Shop window Full access to web site Competition research Excellent competition! (lack of knowledge/no need)‏ Internet is a great resource to borrow ideas from others!

Web site live since April 1999, hotel opened October 1999

Online brochure

Shop window

Full access to web site

Competition research

Excellent competition! (lack of knowledge/no need)‏

Internet is a great resource to borrow ideas from others!

First 3 years business generated from internet averaged 80% 14,000 visitors per year visiting 60,000 pages Use of 30 different email addresses Web counter, online booking facility, quick reply to email Attended workshop on “how to get more out of your web site” Important info on visitor behaviour

First 3 years business generated from internet averaged 80%

14,000 visitors per year visiting 60,000 pages

Use of 30 different email addresses

Web counter, online booking facility, quick reply to email

Attended workshop on “how to get more out of your web site”

Important info on visitor behaviour

Add url

Clunie ? Clooney ?

Google makes it simple! A few straight forward Google tips: Google analytics Google adwords Google maps Google alerts Add url to Google and others

Google makes it simple!

A few straight forward Google tips:

Google analytics

Google adwords

Google maps

Google alerts

Add url to Google and others

Now on to the internet...

Lots more to tell.... Contact details: Rene Looper [email_address] www.TuMinds.com www.4TM-services.com

Programs available: Google analytics Google adwords Google alerts Stat counter Ned stat etc.....

Thank you....