Assc Stirling

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1 hour presentation for the Association of Scottish Self Caterers (ASSC) at Stirling University.

Published in: Travel, Technology, Business
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Assc Stirling

  1. 1. Work together....... Improve your business Rene Looper Tourism and Social Media advisor
  2. 2. Self Catering Car hire Restaurants Attractions Activities Tourism is all about working together Tourists choose destinations on availability off: Attractions Activities Events Food & drink Shopping Nature Wildlife etc....
  3. 3. <ul><li>Successful businesses: </li></ul><ul><li>are customer focussed </li></ul><ul><li>gather market/customer info </li></ul><ul><li>have feedback systems </li></ul><ul><li>But more important..... </li></ul><ul><li>React and measure the above </li></ul><ul><li>essential business data........ </li></ul>Kelvingrove Art Gallery, Glasgow Jackfre2, Flickr But I don't have to tell you that. Now for the fun bit, Social Media!
  4. 4. Social Media Waste of time or great business tool? Photo credit to Matt Hamm
  5. 5. Social Media And why to follow it
  6. 6. Social Media or Web 2.0 is people having conversations online
  7. 7. 14% vs 74%
  8. 19. Twitter use for Businesses: Send out offers/special deals Customer support and react to customer feedback Get connected with potential customers Promote your area
  9. 25. 14% vs 74%
  10. 26. 100,000,000 videos on YouTube
  11. 29. From Word of Mouth to Word of Mouse advertising......
  12. 30. <ul><li>Last tips! </li></ul><ul><li>Monitter, Tweetdeck, Seesmic </li></ul><ul><li>URL Shorteners, Bit.Ly, Tinyurl </li></ul><ul><li>YouTube </li></ul><ul><li>Mailchimp, Constant Contact </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Flickr </li></ul><ul><li>Google maps, alerts, dashboard, adwords, analytics </li></ul>
  13. 33. Thank you! 4TM Social Media for Business www.4tm-services.com

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