TUILUX English Version
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Transcript

  • 1. A Recommender Service to Increase the Conversion Rate TUILUX: Intelligent Recommendation www.tuilux.com.br @tuilux
  • 2. Main Problems in E-Commerce
  • 3. Current Strategies in the Brazilian E-Commerce High investiments in bringing users to the site : TV, Mailings, SEO, Sponsored Links, etc.
  • 4. What is the Missing Link? Transform users in revenue!
  • 5. Mature Markets Mature markets know that optimizing the conversion rate is complementary to traffic attraction. A small increase in the conversion rate may correspond to a significant increase in revenue.
  • 6. How to Transform Traffic in Revenue? Transforming visitors in customers by using intelligent Recommender Systems.
  • 7. Generate personalized recommendations, improving the user experience and sales. TUILUX is the main Recommender System in Brazil. It can be easily applied to your virtual store, helping your customers to make intelligent choices and increasing your sales. Recommender Systems
  • 8. “ For the user a recommendation means a useful guide in the process of content choice... For the shop a recommendation means to offer the most attractive item a few seconds before loosing the user’s attention.” Recommender System
  • 9. How Does It Work?
  • 10. What Are the Benefits? Transforma visitors in customers Allows that visitors know products, services, people, etc, that he/she would not know without the help of na intelligent tool. Stimulate cross-selling Offers items highly relevant for the user profile, increasing the sales probability and the average ticket value. Generate fidelity Personalizing the purchasing experience results in high fidelity rates and directly influences the future flow of users.
  • 11. Why Using a Recommender System? Because we need to help our customers taking purchase decisions! Users do not always find what they want, what they need or they do not know what they want.
  • 12. Integration TUILUX is a webservice (SaaS) that operates in any platform, does not require on-site installing, does not have licensing and does not need additional hardware.
  • 13. Products Intelligent Display Allow user to click and purchase products within the virtual store. Personalized E-mail Personalized e-mails are generated and sent using your own E-mail Service Provider or an affiliated one.
  • 14. Products: Intelligent Displays
  • 15. Cross-sell What not even the custonmers knew they wanted Business rules Products: Intelligent Displays - Example Similar products Accessories
  • 16. Products: Personalized E-Mail
  • 17. Products: Personalized E-Mail - Example
  • 18. Who Uses? * Source: http://visualwebsiteoptimizer.com 40.6% 20.4% 17.7% 16.4% 16% 15.8% 15.4% 14.9% 14.4%
  • 19. What all these shops have in common? All Use a Recommender System to Increase the Conversion Rate and User Engagement
  • 20. Results*
    • Revenue : increase of up to 20% in revenue
    • Engagement : up to 18% of the U sers E ngage with the R ecommendations (UER)
    • Average Tiquet : up to 70% of increase for the UERs
    • Items by cart : up to 40% increase for the UERs
    • Conversion rates : up to 4x increase for the UERs
    • Personalized E-mail : up to 70% increase in the opening rate
    * Source: CoreMetrics; Exact Target
  • 21. We can do all this.
    • These benefits are available from TUILUX!
    • With almost in integration effort
    • Without influencing the response time
  • 22. Contact Us for Knowing our Plans! TUILUX: Intelligent Recommendation www.tuilux.com.br @tuilux (13) 3307 6494